A Big Congratulations to All Vietnamese Winners!
The world is celebrating the exceptional achievements of Vietnamese winners at the prestigious SMARTIES X Global 2023 awards! Their innovative and impactful campaigns were prominently featured at theMMA CEO & CMO Summit 2024, taking place on April 5th at the InterContinental Saigon.
Get Ready to Be Inspired!
Get ready to celebrate! The morning session spotlighted the brilliance of SMARTIES X Global 2023 winners from Creative, E-commerce marketing and Impact Media.
🥈Silver award – Customer (CX) / User Experience (UX) & Design: Heineken Silver, From Gems To Silver.
🥉 Bronze award – Customer (CX) / User Experience (UX) & Design: How Techcombank made the promotion A CELEBRITY itself & became the most sought-after bank-made celebrity this Tet?
🥉 Bronze award – Customer (CX) / User Experience (UX) & Design: Ride On Father, Ride On Child
🥈Silver award – Personalisation: Abbott Vietnam – How Did Abbott Vietnam Utilize Personalization At Scale To Uplift Lifetime Value By +47%?
🥇 Gold award – Integrated Ecommerce Innovation: How La Vie 19 Liters Transforms Its Business Model.
🥉 Bronze award – Integrated Ecommerce Innovation: Heineken Silver From Gems To Silver.
🥇 Gold award – O2O / New Retail / Innovative & New Tech Sales Channels: Vietjet – Happiness Is To Enjoy Flying.
🥈Silver award – Live (Streaming) E-commerce: L’OREAL PARIS Building The #1 Serum
🥈Silver award – Social Media Marketing: Connecting with Nature, Regenerating the Youth – LaVie’s success story.
🥉 Bronze award – Social Media Marketing: Sunlight Floorcare – Sorry For Your Inconvenience
🥈Silver award – Social Messaging / Chat Apps / Text Messaging: P/S – When Was The Last Time You Met A Dentist?
🥉 Bronze award – Social Messaging / Chat Apps / Text Messaging: Surf Sisters – Unlocking Mekong Delta
Each of these remarkable projects exemplifies innovation, creativity, and dedication. Let’s continue to celebrate their success and inspire future excellence!
Celebrating More Excellence!
The afternoon session delved deeper into even more outstanding achievements with Vietnamese SMARTIES X Global 2023 winners:
🥇 Gold award – Contextual Targeting: Dove The Best Pink Care Reminder.
🥉 Bronze award – Contextual Targeting: Lifebuoy Tet 2022 – The Safe Ticket Home
🥇 Gold award – Digital Out-of-Home (DOOH): Vaseline – The UV Alarmer
🥉 Bronze award – Digital Out-of-Home (DOOH): Rockstar – 3D Projection Mapping Event
🥇 Gold award – Data Insights / Contextual Marketing: Abbott Vietnam – How Did Abbott Vietnam Utilize Personalization At Scale To Uplift Lifetime Value By +47%?
🥉 Bronze award – Data Insights / Contextual Marketing: Lifebuoy Pride – The Discrimination Removal
🥇 Gold award – Diversity & Inclusion: Maybelline 3.0 – Every Flaw Is A 10.
🥈Silver award – Social Impact Marketing: How Biti’s a footwear brand proves its national brand position by celebrating 40 years of Vietnam progress in 1.6 seconds
🥉 Bronze award – Sustainability: Aquafina Ripple Maker Community – Green Is A New Blue
🥇 Gold award – Performance Marketing: Abbott Vietnam – How Did Abbott Vietnam Utilize Personalization At Scale To Uplift Lifetime Value By +47%?
🥈Silver award – Experimental / Innovation Technology: Dulux – Enjoy the moment – Painting AI Dreams
🥈Silver award – Spatial / AR / VR / NFT / Metaverse Tech: Beating The Heat With Context And Content.
🥈Silver award – Programmatic: P/S – When Was The Last Time You Met A Dentist?
🥇 Gold award – Gaming, Gamification & E-Sports sub-category: How Techcombank gamified transaction experiences, turning their bank app into the first banking entertainment loyalty hub?
🥉 Bronze award – Cross Digital Media Marketing: How GHTK disrupted the last-mile delivery category in Vietnam with the repositioning campaign of high empathy to their customer.
🥈Silver award – Creator / Influencer / Celebrity Marketing: CG-LEE – Live MAX.
🥈Silver award – Omnichannel Marketing: Aquafina Ripple Maker Community – Green Is A New Blue.
🥇 Gold award – Customer Journey Marketing – Lead Generation / CRM: Aquafina Ripple Maker Community – Green Is A New Blue
🥇 Gold award – Customer Journey Marketing – Lead Generation / CRM: Heineken Silver, From Gems To Silver!
🥈Silver award – Customer Journey Marketing – Lead Generation / CRM: Lifebuoy Tet 2022 – The Safe Ticket Home
🥉 Bronze award – Customer Journey Marketing – Lead Generation / CRM: Ensure Gold Go Ahead Stronger, Together.
🥈Silver award – Real Time Marketing: P/S – When Was The Last Time You Met A Dentist?
🥈Silver award – Real Time Marketing: Vietjet – Personalization With Real-Time Data.
For a closer look at these remarkable campaigns, visit the SMARTIES X Global Winner Gallery: Click Here
