Marketing Today Archives

Precision Meets Relevance: Unlocking the Power of Personalization in the Age of AI

In today’s digital-first world, AI-powered personalization isn’t just expected—it’s essential. But true personalization goes far beyond inserting a name into an email or targeting an ad based on demographics. It’s about delivering the right experience, at the right time, in the right format—in a way that feels natural, not forced. In Part 2 of our […]

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From Search to Seamless: Building the Future of Conversational and Visual Discovery

The way we engage with information is fundamentally changing and conversational and visual Discovery is at the heart of this shift, driven by AI and user demand for more intuitive, context-rich experiences. In an era shaped by AI, people are no longer satisfied with simple keyword searches. They want conversations, context, and clarity—all delivered in

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AQUA x Vidio: How Contextual AI Turned Ramadan Moments into Marketing Wins

Contextual Advertising in Ramadan: How AQUA Used AI to Capture the Right Moment In Indonesia, Ramadan isn’t just a holy month—it’s also a high-stakes season for brands. With media consumption at its peak and attention spans stretched thin, standing out requires more than just smart timing. Enter AQUA, who took a refreshing new approach by

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Unlocking Growth in the Movable Middle: A New Approach to Customer Expansion

Rethinking Growth: Beyond Acquisition and Loyalty For years, marketing strategies have revolved around two familiar poles: acquire new customers or retain the most loyal. But in between lies a segment with untapped potential—the Movable Middle. These are the customers who are neither brand loyalists nor uninterested but those sitting in the 20–80% range of purchase

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Agile Marketing in Indonesia: Leveraging Real-Time AI Insights for Consumer Engagement

The Indonesian market, characterized by its rapid evolution and diverse consumer landscape, demands that marketers across all industry verticals adopt agile and responsive strategies. In this dynamic environment, the ability to capture, analyze, and act upon real-time consumer insights is no longer an advantage but a fundamental necessity for sustained success. The traditional approach of

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The Imperative of Culturally Attuned Marketing in Indonesia’s Dynamic Landscape

Indonesia, a nation rich in cultural diversity and vibrant traditions, presents a unique marketing landscape where understanding and embracing cultural nuances is paramount for success across all industry verticals. Marketers operating within this dynamic environment must move beyond generic approaches and cultivate strategies deeply attuned to local customs, values, and significant seasonal events. One of

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Harnessing the Power of Retail Media Networks in Indonesia: A Strategic Imperative

The marketing landscape in Indonesia is undergoing a significant transformation, with Retail Media Networks (RMNs)emerging as a powerful channel for brands across all industry verticals. Understanding and strategically integrating RMNs into broader marketing strategies is becoming increasingly crucial for reaching consumers effectively on their path to purchase. An RMN essentially provides brands with advertising opportunities

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The Rise of Artificial Intelligence: A Powerful Tool for Indonesian Marketers

The Indonesian market is rapidly evolving, and artificial intelligence (AI) is emerging as a transformative force across industry verticals. For marketers operating within this dynamic landscape, understanding and leveraging AI is no longer a futuristic concept but a present-day necessity. This article outlines the essential ways AI is impacting marketing and offers insights for practitioners

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The Responsible AI Imperative: How CMOs Can Drive Ethical AI Adoption

Marketing’s Next Mandate: Ethical AI as a Competitive Advantage: Artificial Intelligence (AI) is powering a new era of marketing—enabling hyper-personalized experiences, campaign optimization, and predictive analytics at an unprecedented scale. But as its use proliferates, so do the questions: Is it fair? Is it transparent? Is it safe? For CMOs in the APAC region, the

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Navigating the Open Internet: A Marketer’s Guide to Building Trust and Driving Engagement in 2025

The open internet offers marketers endless possibilities to connect with consumers on a global scale. At the same time, it brings a new wave of challenges, especially around accuracy, transparency, and consumer trust. As digital landscapes evolve, people’s expectations are rising fast. They demand honesty, responsible data management, and meaningful engagement from the brands they

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