SMARTIES™ Indonesia 2026: Setting the Stage for Award-Winning Work

08 Apr 2026 | By MMA Indonesia |

The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the 2026 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies and marketers driving innovation and business impact.

SMARTIES™ continues to stand as a global benchmark for marketing effectiveness, celebrating campaigns that do more than generate attention. The program honors work that drives growth, strengthens brand relationships, advances customer experience, and pushes the standard for modern marketing.

For 2026, the SMARTIES™ framework has been updated to better reflect how marketing organizations operate today and how impactful work is now delivered across connected ecosystems. The awards are now organized into four core channels: Purpose Driven Marketing, Impact Marketing, Media & Growth, and Creative & Innovation Impact. This structure aligns SMARTIES™ programs globally while allowing each market to recognize work that best represents local excellence.

Winning a SMARTIES™ Award carries influence beyond the trophy. Awarded campaigns gain visibility through the MMA SMARTIES Business Impact Index, RECMA, and the WARC Media 100 Ranking, reinforcing their credibility across the marketing industry and strengthening the position of brands, agencies, publishers, and technology partners on both regional and global stages.

“Asia Pacific remains one of the most dynamic marketing regions in the world, with marketers consistently finding new ways to turn innovation into real business impact,” said Rohit Dadwal, CEO, MMA APAC & Global Head of SMARTIES™ Worldwide. “SMARTIES™ exists to benchmark that work against the best in the world and turn it into learning that helps elevate the industry.”

Shanti Tolani, Country Head & Board of Director, MMA Indonesia, further emphasized the significance of the awards, “It is a matter of great pride for us at MMA Indonesia that SMARTIES™ has become synonymous with marketing excellence and business impact. Driven by strong creative ideas, sharper strategy, evolving technologies and more accountable measurement, marketers today are redefining how effective campaigns are built and evaluated”.

At the market level, SMARTIES™ Indonesia 2026 is designed not only to attract more entries, but better quality entries. The 2026 program will place strong emphasis on quality submissions, senior and credible juries, judging integrity, and year-round amplification of winning work and category insights. The objective is clear: to strengthen SMARTIES™ as the most credible benchmark for marketing effectiveness in Indonesia.

SMARTIES™ Unplugged Indonesia 2026: A Learning Platform for Stronger, Smarter Entries

As part of the SMARTIES™ Indonesia 2026 awards season, MMA Indonesia will host MMA SMARTIES™ Unplugged Indonesia 2026 on Tuesday, April 14, 2026, at Midaz Senayan Golf, Jakarta, under the theme “Strategic Brilliance in Action: Campaigns That Redefine Excellence.

The event will bring together around 150+ senior professionals (Change it – make it exactly like the brief and level of ppl ) from brands, agencies, media, publishers, and tech companies to unpack the strategy, creativity, technology, and business outcomes behind Indonesia’s most awarded campaigns from SMARTIES Awards Indonesia 2025.

This positions SMARTIES™ Unplugged as both a learning platform and an industry catalyst, helping participants improve submission quality, better understand category expectations, and build stronger cases grounded in results.

The program will feature opening remarks from MMA Indonesia leaders, selected winning case studies, jury perspectives on what defines excellence, and conversations on how creativity, media, data, and technology are shaping more effective marketing. The event will also serve as a valuable platform for brands and agencies looking to better understand the standards behind strong SMARTIES™ submissions.

With a mix of thought leadership, practical insights, and business networking, SMARTIES™ Unplugged Indonesia 2026 is designed to help the industry learn from proven work and raise the bar for future entries.

Don’t miss this opportunity to learn, create, and win.

Visit the 2026 SMARTIES Unplugged Indonesia event page: https://mmaglobal.com/event/mma-smarties-unplugged-indonesia-2026/agenda

MMA Indonesia Local Council Page: https://mmaglobal.com/local-councils/indonesia

MMA SMARTIES Awards Indonesia Jury: https://mmaglobal.com/smarties/awards/programs/indonesia/jury

2025 Winners: https://mmaglobal.com/smarties-2025/finalists/winners/region:14

SMARTIES 2026 Award Categories is organized into four key channels representing the pillars of marketing excellence today: Purpose Driven Marketing, Impact Marketing, Media & Growth, and Creative & Innovation Impact. In order to qualify, campaigns need to have been active in the marketplace between January 2025 and June 2026. All submissions must be in by July 9, 2026.