Marketing + Media Alliance (MMA) Indonesia will bring the country’s most consequential marketing and advertising leaders to JW Marriott Hotel Jakarta on 16th July 2026 for one purpose: To define what leading Indonesia’s next era of growth looks like. MMA Marketing Talk 2026 opens under the theme Lead with Innovation. Grow with Purpose.
MMA Marketing Talk (MMT) 2026 is a full-day conference convening 35+ thought leaders spanning from CMOs, CTOs, Heads of Brand, Marketing, Technology, and Digital from brands, agencies, media firms, publishers, telcos, and ad-tech companies. Seven conversation tracks structure the day: Leadership & Growth Mindset, Generative & Agentic AI, Creativity & Storytelling, Social Marketing, Retail Media & E-Commerce, Data & Measurement, and Transformative Innovation.
Opening the day’s conversation, MMT 2026 is honoured to welcome Chief Guest Dr. Ing. Ilham Akbar Habibie, Commissioner at PT. Ilthabi Rekatama, one of the country’s most influential voices on technology, innovation, and national development. Son of the late President B.J. Habibie, Dr. Ilham carries forward a legacy built on the conviction that Indonesia’s future is defined by the quality of its ideas and the courage to act on them. His presence at this conference signals the weight of the conversation the industry is gathering to have.
The conference arrives at a precise moment in Indonesia’s growth story. Indonesia’s digital transformation market, valued at $29 billion in 2026 and advancing at a 19.1% CAGR toward $69.6 billion by 2031, already accounts for nearly 10% of national GDP. The scale is established. What remains contested is who will lead it. More than 70% of Industry-Leaders today are focused on immediate results, defaulting to familiar playbooks at precisely the moment the market is asking for something sharper.
The data on AI tells the same story from a different angle. CMOs whose organizations have reached mature AI readiness allocate 21.3% of their marketing budgets to AI initiatives and report overall marketing budgets at 8.9% of company revenue, above the field average of 15.3% and 7.8% respectively. The organizations pulling ahead are building the decision-making architecture that turns investment into measurable advantage.
That penetration is equally visible in where budgets are moving. At $3.41 billion in 2026 and forecast to reach $4.51 billion by 2031 at a 5.7% CAGR, the competition for consumer attention in Indonesia has never been more intense. Video commands the largest share of spend, social commerce is the fastest-growing format, and a mobile-first consumer base expects brands to show up with both speed and substance. Yet spending more is not closing the trust gap. In 2026, 82% of B2C executives report high consumer trust while actual consumer agreement sits at 49%, a distance that only consistency, clarity, and genuine purpose can close.
“Marketing leaders treat innovation as a discipline that demands a clear growth agenda, a genuine consumer truth and a brand worth believing in. Indonesia has every condition to set the standard for this region: the scale, the speed, the consumer base and the talent to match. What converts that potential into reality is the quality of leadership behind it. That is the leaders who direct technology with purpose, earn trust deliberately and build growth pathways ahead. The conference will gather leaders who understand that innovation is a tool, purpose is the strategy, and the two together build brands that Indonesia’s consumers will choose for the next decade.” — Shanti Tolani, Country Head & Board Director, MMA Indonesia.
For the leaders who will shape Indonesia’s marketing industry over the next decade, MMT 2026 represents a powerful convergence — Lead with Innovation. Grow with Purpose.
MMA Indonesia Local Council: https://mmaglobal.com/local-councils/indonesia
MMA Global: https://mmaglobal.com
MMA Marketing Talk 2026: https://mmaglobal.com/event/mma-marketing-talk-2026/agenda
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance (MMA) is the global, nonprofit alliance of Chief Marketing Officers and senior marketing leaders working to advance marketers’ ability to create value. Led by CMOs and supported by the full marketing ecosystem — including brands, AdTech and MarTech, media, consultancies, agencies, and platforms — MMA builds evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
MMA tackles the industry’s biggest unanswered questions — what truly drives growth, what measurement methods can be trusted, how AI should be operationalized responsibly, and which organizational strategies increase business performance. MMA translates its work into applied playbooks and tools that members use to improve marketing outcomes and strengthen marketing’s ability to create enterprise value.
Headquartered in New York City, MMA operates in 16 countries across APAC, Europe, MEA, LATAM, and North America. MMA represents more than 825 corporate members and convenes the industry through 62+ global conferences annually, including its flagship U.S. gatherings: MMA’s POSSIBLE (Miami) and the MMA CMO & CEO Summit.
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