An Exclusive Roundtable for Indonesia’s C-Suite — Empowering Leaders for Growth
Marketing + Media Alliance (MMA) Indonesia has convened The MMA Indonesia Executive Dialogues 2026, a high-calibre, invitation-only executive roundtable at The Hermitage, a Tribute Portfolio Hotel, Jakarta.
Anchored on the unifying thesis of “Empowering Leaders for Growth,” the conference assembled over 50 of Indonesia’s most consequential principals — Chairpersons, C-Level Executives, Directors, Business Owners, Founders, Co-Founders, Heads of Department, and Decision Makers — across the marketing, advertising, media and technology industries.
Executive Dialogues 2026 underlined seven high-consequence sessions: The Pivot First Strategy, Purpose-Led Innovation, Leveraging The Brand Soul, and MMA’s Framework Movable Middle Growth — each engineered to produce actionable intelligence. These sessions anchored in a market undergoing fundamental change — the media landscape in 2026 reflects a decisive shift in how consumers discover brands.
Indonesia’s digital transformation market is valued at USD 29 billion in 2026, advancing at a 19.1% CAGR toward USD 69.6 billion by 2031 (Mordor Intelligence), substantiating Indonesia’s primacy as Southeast Asia’s largest and most dynamic digital economy. Digital activities now constitute nearly 10% of national GDP and The Executive Dialogues 2026 is the arena where that translation is rigorously engineered.
Building on this foundation, Indonesia’s digital advertising market stands at USD 3.41 billion in 2026, growing toward USD 4.51 billion by 2031, as brands accelerate budget migration from traditional to digital channels. Video commands 34% of total ad spend, driven by live commerce and short-video consumption, while social media is the fastest-growing format. With smartphone ownership climbing to 91.3% by 2028, daily app usage exceeding 5 hours, and performance-oriented models now the default expectation, the imperative has shifted from presence to performance, and from reach to measurable return.
Yet reach alone no longer drives growth. MMA’s Movable Middles deliver 5x the ad responsiveness of the general population, with outcome-based campaigns outperforming reach-based plans by over 50% on ROAS. This precision must be paired with purpose: 63% of consumers prefer brands whose values align with theirs, and 88% globally now expect brands to back those claims with independently verified data.
“The future belongs to organizations that integrate intelligence, creativity and ethics to drive sustained growth. This year, our conversations are focused on the fundamental idea: empowering leaders for growth. Global uncertainty continues to affect economic momentum. Consumers are overwhelmed by choices, and trust can shift in seconds. In that reality, the brands that win are the brands that create meaning beyond the product, earn trust over time, and stay relevant to what truly matters. And this is where we at MMA believe the role of brands, marketers and business leaders becomes even more important. Together, these themes remind us that leadership for growth is about turning market complexity into clearer direction, sharper decisions and meaningful impact.” — Amalia Sarah Santi, Executive Vice President and Global Chief Business Officer, ParagonCorp
“Indonesia stands at a defining inflection point. With its digital economy growing at 19% annually, AI adoption reaching 92% and the loyalty market advancing toward USD 1 billion, the opportunity for business leaders is significant. But the next phase of growth will not be won by technology, scale, or investment alone. It will be led by organizations that convert data into customer trust, intelligence into relevance, and consumer engagement into measurable business value. In this market, loyalty is no longer a transactional outcome — it is a leadership discipline, earned through clarity of purpose, precision in execution and a deeper commitment to the people brands serve.” — Shanti Tolani, Country Head & Board Director, MMA Indonesia
Executive Dialogues 2026 was held precisely for that inflection point: where evidence meets executive judgment. The leaders who were present were not passive observers of market forces; they are the architects of what Indonesia’s next chapter of brand growth looks like. MMA Indonesia remains committed to convening that calibre of conversation, and to ensuring that Indonesia’s most consequential decision-makers are equipped not merely to navigate change, but to define it.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance (MMA) is the global, nonprofit alliance of Chief Marketing Officers and senior marketing leaders working to advance marketers’ ability to create value. Led by CMOs and supported by the full marketing ecosystem — including brands, AdTech and MarTech, media, consultancies, agencies, and platforms — MMA builds evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
MMA tackles the industry’s biggest unanswered questions — what truly drives growth, what measurement methods can be trusted, how AI should be operationalized responsibly, and which organizational strategies increase business performance. MMA translates its work into applied playbooks and tools that members use to improve marketing outcomes and strengthen marketing’s ability to create enterprise value.
Headquartered in New York City, MMA operates in 16 countries across APAC, Europe, MEA, LATAM, and North America. MMA represents more than 825 corporate members and convenes the industry through 62+ global conferences annually, including its flagship U.S. gatherings: MMA’s POSSIBLE (Miami) and the MMA CMO & CEO Summit.
Learn more at https://mmaglobal.com/
Media Contact
Marketing + Media Alliance (MMA) Indonesia
https://mmaglobal.com/offices/indonesia
