Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
MMA SMARTIES Business Impact Index
Top Brands in Philippines
| Rank | Brand | Product category |
Total brand score
|
| 1 | McDonald’s | Retail | 96.1 |
| 2 | Grab | Retail | 84.1 |
| 3 | Globe Telecom | Telecoms & Utilities | 76.1 |
| 4 | Dove | Toiletries & Cosmetics | 48.1 |
| 5 | Dulcolax | Pharma & Healthcare | 44.5 |
| 6 | Cebu Pacific | Transport & tourism | 40.1 |
| 6 | Cheesy Yumburger | Food | 40.1 |
| 6 | Closeup | Toiletries & Cosmetics | 40.1 |
| 6 | Sting | Soft Drinks | 40.1 |
| 10 | Ceelin | Pharma & healthcare | 32.0 |
| 10 | Knorr | Food | 32.0 |
| 10 | Polident | Toiletries & Cosmetics | 32.0 |
| 13 | Gcash | Financial Services | 28.0 |
| 14 | GOMO | Telecoms & Utilities | 24.0 |
| 14 | Kenny Rogers Roasters | Retail | 24.0 |
| 14 | Lady’s Choice | Food | 24.0 |
| 14 | Mang Inasal | Retail | 24.0 |
| 14 | Watsons | Retail | 24.0 |
| 19 | Mountain Dew | Soft Drinks | 22.3 |
| 20 | Buscopan | Pharma & Healthcare | 20.0 |
| 21 | Alberta | Pharma & healthcare | 16.0 |
| 21 | Erceflora | Pharma & Healthcare | 16.0 |
| 21 | Greenwich Pizza | Retail | 16.0 |
| 21 | Lysol | Household & Domestic | 16.0 |
| 21 | Philippine Airlines | Transport & tourism | 16.0 |
| 21 | Rebisco | Food | 16.0 |
| 21 | Seattle’s Best Coffee | Soft Drinks | 16.0 |
| 28 | Bonakid | Soft Drinks | 12.0 |
| 28 | Cetaphil | Toiletries & Cosmetics | 12.0 |
| 28 | PLDT Home | Telecoms & Utilities | 12.0 |
| 31 | Pepsi | Soft Drinks | 8.9 |
| 32 | foodpanda | Retail | 8.0 |
| 32 | Koko Krunch | Food | 8.0 |
| 32 | Maggi | Food | 8.0 |
| 32 | Nescafe | Soft Drinks | 8.0 |
| 32 | Netflix | Media & Publishing | 8.0 |
| 32 | PediaSure | Food | 8.0 |
| 32 | Piattos | Food | 8.0 |
| 32 | TNT | Media & Publishing | 8.0 |
| 40 | Angel All Purpose Creamer | Food | 4.0 |
| 40 | Ascenda Kid | Food | 4.0 |
| 40 | Chupa Chups | Food | 4.0 |
| 40 | Enfamil | Food | 4.0 |
| 40 | Fruity Zing | Soft drinks | 4.0 |
| 40 | Jollibee | Retail | 4.0 |
| 40 | MoveIt | Transport & tourism | 4.0 |
| 40 | Payless | Retail | 4.0 |
| 40 | Pond’s | Toiletries & Cosmetics | 4.0 |
| 40 | Promil | Food | 4.0 |
| 40 | Samsung Galaxy | Technology & Electronics | 4.0 |
| 40 | Silk | Soft Drinks | 4.0 |
| 40 | TM | Telecoms & Utilities | 4.0 |
| 40 | Vaseline | Toiletries & Cosmetics | 4.0 |
MMA SMARTIES Business Impact Index
Top Advertisers in Philippines
| Rank | Advertiser | Points | |
| 1 | Unilever | 152.2 | |
| 2 | Globe Telecom | 104.1 | |
| 3 | McDonald’s | 96.1 | |
| 4 | Grab | 88.1 | |
| 5 | Jollibee Foods Corporation | 84.1 | |
| 6 | Opella | 80.5 | |
| 7 | PepsiCo | 71.2 | |
| 8 | Nestle | 60.1 | |
| 9 | Unilab | 48.1 | |
| 9 | JG Summit Holdings | 48.1 | |
| 11 | Haleon | 32.0 | |
| 12 | Mynt | 28.0 | |
| 13 | Berjaya Corporation | 24.0 | |
| 13 | CK Hutchison Holdings | 24.0 | |
| 15 | Reckitt | 20.0 | |
| 16 | Rebisco | 16.0 | |
| 16 | LT Group | 16.0 | |
| 18 | Galderma | 12.0 | |
| 18 | PLDT | 12.0 | |
| 20 | Netflix | 8.0 | |
| 20 | Delivery Hero | 8.0 | |
| 20 | Abbott | 8.0 | |
| 20 | AT&T | 8.0 | |
| 24 | Century Pacific Food | 4.0 | |
| 24 | Perfetti Van Melle | 4.0 | |
| 24 | Danone | 4.0 | |
| 24 | NutriAsia | 4.0 | |
| 24 | Blum Capital | 4.0 | |
| 24 | Samsung | 4.0 |
MMA SMARTIES Business Impact Index
Top Creative Agencies in Philippines
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | Publicis JimenezBasic | Makati City | Philippines | Creative Agency | Leo | Publicis Groupe | 84.1 |
| 2 | GIGIL | Taguig City | Philippines | Creative Agency | 64.1 | ||
| 3 | Ogilvy | Makati City | Philippines | Creative Agency | Ogilvy | WPP | 48.1 |
| 3 | OLIVER | Manila | Philippines | Creative Agency | The Brandtech Group | 48.1 | |
| 5 | BBDO Guerrero | Makati City | Philippines | Creative Agency | BBDO Worldwide | Omnicom Group | 47.2 |
| 6 | Ogilvy | Manila | Philippines | Creative Agency | Ogilvy | WPP | 40.1 |
| 7 | VML | Makati City | Philippines | Creative Agency | VML | WPP | 24.0 |
| 8 | DDB MNL | Taguig City | Philippines | Creative Agency | DDB Worldwide | Omnicom Group | 16.0 |
| 9 | Leo | Makati City | Philippines | Creative Agency | Leo | Publicis Groupe | 12.0 |
| 10 | dentsu Philippines | Makati City | Philippines | Creative Agency | Dentsu International | Dentsu | 8.0 |
MMA SMARTIES Business Impact Index
Top Media Agencies in Philippines
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | OMD | Makati City | Philippines | Media Agency | OMD Worldwide | Omnicom Group | 140.6 |
| 2 | Spark Foundry | Makati City | Philippines | Media Agency | Spark Foundry | Publicis Groupe | 92.1 |
| 3 | EssenceMediacom | Taguig City | Philippines | Media Agency | EssenceMediacom | WPP | 88.1 |
| 4 | pubU | Makati City | Philippines | Media Agency | Publicis Media | Publicis Groupe | 60.1 |
| 5 | OpenMind | Taguig City | Philippines | Media Agency | GroupM | WPP | 44.1 |
| 6 | Intersections Communications | Makati City | Philippines | Media Agency | 32.0 | ||
| 6 | OMG | Manila | Philippines | Media Agency | Omnicom Media Group | Omnicom Group | 32.0 |
| 8 | mHive | Taguig City | Philippines | Media Agency | 28.0 | ||
| 9 | Starcom | Makati City | Philippines | Media Agency | Starcom | Publicis Groupe | 24.0 |
| 9 | Zenith | Makati City | Philippines | Media Agency | Zenith | Publicis Groupe | 24.0 |
| 9 | UM | Taguig City | Philippines | Media Agency | IPG Mediabrands | Interpublic Group | 24.0 |
| 12 | Wavemaker | Taguig City | Philippines | Media Agency | Wavemaker | WPP | 20.0 |
| 13 | Hearts & Science | Makati City | Philippines | Media Agency | Hearts & Science | Omnicom Group | 16.0 |
| 13 | OMG | Makati City | Philippines | Media Agency | Omnicom Media Group | Omnicom Group | 16.0 |
| 13 | OMD | Taguig City | Philippines | Media Agency | OMD Worldwide | Omnicom Group | 16.0 |
| 13 | Wizard | Taguig City | Philippines | Media Agency | 16.0 | ||
| 17 | OMG | Taguig City | Philippines | Media Agency | Omnicom Media Group | Omnicom Group | 8.0 |
| 18 | Initiative | Taguig City | Philippines | Media Agency | IPG Mediabrands | Interpublic Group | 4.0 |
| 18 | Mindshare | Taguig City | Philippines | Media Agency | Mindshare Worldwide | WPP | 4.0 |
MMA SMARTIES Business Impact Index
Top Digital/Specialist Agencies in Philippines
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Cue Digital International | Taguig City | Philippines | Digital/Specialist Agency | 8.0 | ||
| 2 | MullenLowe MARC | Makati City | Philippines | Digital/Specialist Agency | MullenLowe Group | Interpublic Group | 4.0 |
MMA SMARTIES Business Impact Index
Top Solution Providers in Philippines
| Rank | Solution provider | Location | Type |
Total agency score
|
| 1 | Silverpush | Philippines | Solution Provider | 60.1 |
| 2 | Wagawin | Philippines | Solution Provider | 52.1 |
| 3 | AnyMind Group | Philippines | Solution Provider | 40.1 |
| 4 | FreakOut | Philippines | Solution Provider | 32.0 |
| 5 | Teads | Philippines | Solution Provider | 16.0 |
MMA SMARTIES Business Impact Index
Top Agency Networks in Philippines
| Rank | Agency network | Holding company | Points |
| 1 | OMD Worldwide | Omnicom Group | 156.6 |
| 2 | Leo | Publicis Groupe | 96.1 |
| 3 | Spark Foundry | Publicis Groupe | 92.1 |
| 4 | EssenceMediacom | WPP | 88.1 |
| 4 | Ogilvy | WPP | 88.1 |
| 6 | Publicis Media | Publicis Groupe | 60.1 |
| 7 | Omnicom Media Group | Omnicom Group | 56.1 |
| 8 | The Brandtech Group | 48.1 | |
| 9 | BBDO Worldwide | Omnicom Group | 47.2 |
| 10 | GroupM | WPP | 44.1 |
| 11 | IPG Mediabrands | Interpublic Group | 28.0 |
| 12 | VML | WPP | 24.0 |
| 12 | Starcom | Publicis Groupe | 24.0 |
| 12 | Zenith | Publicis Groupe | 24.0 |
| 15 | Wavemaker | WPP | 20.0 |
| 16 | Hearts & Science | Omnicom Group | 16.0 |
| 16 | DDB Worldwide | Omnicom Group | 16.0 |
| 18 | Dentsu International | Dentsu | 8.0 |
| 19 | MullenLowe Group | Omnicom Group | 4.0 |
| 19 | Mindshare Worldwide | WPP | 4.0 |
Explore other SMARTIES Business Impact Index reports here:
SMARTIES Asia Pacific Business Impact Index 2025
SMARTIES China Business Impact Index 2025
SMARTIES India Business Impact Index 2025
SMARTIES Indonesia Business Impact Index 2025
