Marketing Navigated

  In an increasingly digital-first business environment, the divide between customer experience and employee experience is no longer sustainable. Every customer interaction is shaped by the systems, workflows, data, and support available to employees, making CX and EX two sides of the same experience equation. This report – researched and published by Omdia and sponsored […]

Connected TV is changing how Indians watch, connect, and engage with content, turning the living room into a premium, high-attention space for brands. As OTT consumption moves decisively to the big screen, JioHotstar’s Connected TV Playbook explores how marketers can unlock the power of premium reach, shared viewing, immersive attention, innovative ad formats, and measurable

Walled gardens offer scale and rich engagement, but for marketers, they also create a constant give-and-take between performance, protection and efficiency. Any missteps in these environments can result in missed audiences, wasted spend and potential risks to the brand.   Vietnam Insights  Social media plays an essential role in product discovery: Nearly half of consumers (48%) rely on online reviews

Here is a quick peek into the recently launched Modern Marketing Reckoner, the most definitive curation of the dynamic Indonesian marketing landscape. In keeping with its thought-leadership stance, the recently rebranded Marketing + Media Alliance Indonesia (or MMA Indonesia), unveiled the Modern Marketing Reckoner 2025 Industry Report. This report is a definitive peek into the evolving world of