MELT details a conversation with Amrita Thapar, the Chief Marketing Officer of tech giant Microsoft in India. Recorded after her session on AI at an MMA Impact event, Amrita outlines the fundamentals marketers need to know when deploying AI solutions in ‘Why AI Should Be Your Copilot’. So let’s get ready to melt with Amrita Thapar.
Highlights from the conversation on ‘Why AI Should Be Your Copilot’:
- There are a lot of AI tools that marketers can use to complete various marketing functions efficiently and scale rapidly. Marketers must use these tools responsibly and transparently.
- Amrita’s experience of using AI in everyday life and work.
- There is a need to track the pace of technology’s impact across industries for communities to educate and inspire each other.
- Microsoft’s approach to AI and how marketers need to look at it as a copilot.
