Search Results for: marketers

In today’s fast-paced world, customers no longer see a distinction between online and offline shopping. They expect a seamless experience across all touchpoints, whether browsing on social media, shopping online, or visiting a physical store. For brands to meet these expectations, adopting an omni-channel strategy is no longer optional—it’s essential. A successful omni-channel approach starts

As each year draws to a close, the APAC region begins bustling with festivities. For over 60% of the world’s population, this time is for gathering with family and friends and gift-giving. This critical period for retailers comes with a spending spree on food, clothes, electronics, and more.  Shoppers are often willing to spend much

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic

Adopting cutting-edge AI technologies is now essential for marketers to stay ahead of the curve. However, with increasing democratization, everyone has access to the same tools. It is thus just as crucial for marketers to go beyond AI capabilities to build creative and unique campaigns — and achieve the desired business impact. While AI tools

MMA Global, a not-for-profit organization, officially opens for entries for the prestigious 2024 SMARTIES™ Awards. This annual competition celebrates outstanding brands, agencies, and marketers across the globe, encouraging them to submit their most creative and impactful marketing campaigns. The program continuously strives for growth, solidifying its position as a cornerstone for showcasing exceptional marketing case

Brands across categories have aced the use of AI tools to grow their business in the past year. 75% of companies surveyed by MMA in 2023 anticipated a significant upheaval due to Gen AI, with 45% believing its disruptive capability is on par with the Internet. In 2024, the spotlight will be on advancing the