Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
MMA SMARTIES Business Impact Index
Top Brands in Thailand
| Rank | Brand | Product category |
Total brand score
|
| 1 | Grab | Retail | 186.2 |
| 2 | Oreo | Food | 83.3 |
| 3 | KFC | Retail | 44.1 |
| 4 | McDonald’s | Retail | 40.1 |
| 4 | Nescafe | Soft Drinks | 40.1 |
| 4 | Netflix | Media & Publishing | 40.1 |
| 4 | Rajadamnern Stadium | Leisure & Entertainment | 40.1 |
| 4 | Sting | Soft Drinks | 40.1 |
| 9 | Lancôme | Toiletries & Cosmetics | 37.5 |
| 10 | Sunlight | Household & Domestic | 32.1 |
| 11 | Halls | Food | 28.5 |
| 12 | Pataya Food Group | Food | 28.1 |
| 13 | KitKat | Food | 24.1 |
| 13 | Krungthai-AXA Life | Financial Services | 24.1 |
| 13 | Lay’s | Food | 24.1 |
| 13 | Minere | Soft Drinks | 24.1 |
| 13 | Visa | Financial Services | 24.1 |
| 18 | Lotus’s | Retail | 20.0 |
| 19 | Evian | Soft Drinks | 16.0 |
| 19 | Garnier | Toiletries & Cosmetics | 16.0 |
| 19 | Heineken | Alcoholic Drinks | 16.0 |
| 22 | Maybelline | Toiletries & Cosmetics | 12.5 |
| 23 | Krungsri Bank | Financial Services | 8.5 |
| 24 | Nivea | Toiletries & Cosmetics | 8.0 |
| 25 | Samsung Galaxy | Technology & Electronics | 4.0 |
| 25 | Thailand Convention and Exhibition Bureau | Non-profit, public sector & education | 4.0 |
| 25 | Toyota | Automotive | 4.0 |
| 25 | True Online | Telecoms & Utilities | 4.0 |
MMA SMARTIES Business Impact Index
Top Advertisers in Thailand
| Rank | Advertiser | Points |
| 1 | Grab | 186.2 |
| 2 | Mondelez International | 111.8 |
| 3 | Nestle | 88.2 |
| 4 | L’Oréal | 66.0 |
| 5 | PepsiCo | 64.1 |
| 6 | Yum! Brands | 44.1 |
| 7 | McDonald’s | 40.1 |
| 7 | Global Sport Ventures | 40.1 |
| 7 | Netflix | 40.1 |
| 10 | Unilever | 32.1 |
| 11 | Government of Thailand | 28.1 |
| 11 | Pataya Food Group | 28.1 |
| 13 | AXA | 24.1 |
| 13 | Visa | 24.1 |
| 15 | CP Group | 20.0 |
| 16 | Heineken | 16.0 |
| 16 | Danone | 16.0 |
| 18 | Mitsubishi Group | 8.5 |
| 19 | Beiersdorf | 8.0 |
| 20 | True Corporation | 4.0 |
| 20 | Samsung | 4.0 |
| 20 | Toyota Motor Corporation | 4.0 |
MMA SMARTIES Business Impact Index
Top Creative Agencies in Thailand
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | Leo | Bangkok | Thailand | Creative Agency | Leo | Publicis Groupe | 156.3 |
| 2 | Publicis | Bangkok | Thailand | Creative Agency | Leo | Publicis Groupe | 72.2 |
| 3 | Ogilvy | Bangkok | Thailand | Creative Agency | Ogilvy | WPP | 64.1 |
| 4 | Choojai & Friends | Bangkok | Thailand | Creative Agency | 44.5 | ||
| 5 | JONGLUCKDEE | Bangkok | Thailand | Creative Agency | 40.1 | ||
| 6 | Spa-Hakuhodo | Bangkok | Thailand | Creative Agency | Hakuhodo | Hakuhodo DY Group | 16.0 |
| 7 | Dentsu Redstar | Bangkok | Thailand | Creative Agency | Dentsu International | Dentsu | 4.0 |
MMA SMARTIES Business Impact Index
Top Media Agencies in Thailand
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Wavemaker | Bangkok | Thailand | Media Agency | Wavemaker | WPP | 177.7 |
| 2 | OpenMind | Bangkok | Thailand | Media Agency | GroupM | WPP | 64.1 |
| 3 | Spark Foundry | Bangkok | Thailand | Media Agency | Spark Foundry | Publicis Groupe | 32.1 |
| 4 | Starcom | Bangkok | Thailand | Media Agency | Starcom | Publicis Groupe | 28.1 |
| 5 | Mindshare | Bangkok | Thailand | Media Agency | Mindshare Worldwide | WPP | 20.0 |
| 6 | Carat | Bangkok | Thailand | Media Agency | Dentsu International | Dentsu | 12.5 |
| 7 | OMD | Bangkok | Thailand | Media Agency | OMD Worldwide | Omnicom Group | 8.0 |
MMA SMARTIES Business Impact Index
Top Digital/Specialist Agencies in Thailand
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Brilliant & Million | Bangkok | Thailand | Digital/Specialist Agency | 40.1 | ||
| 1 | I-DAC | Bangkok | Thailand | Digital/Specialist Agency | DAC | Hakuhodo DY Group | 40.1 |
| 3 | The Platform | Bangkok | Thailand | Digital/Specialist Agency | 28.1 |
MMA SMARTIES Business Impact Index
Top Solution Providers in Thailand
| Rank | Agency | Country | Agency Type | Total agency score |
| 1 | AnyMind Group | Thailand | Solution Provider | 40.1 |
| 2 | Silverpush | Thailand | Solution Provider | 32.1 |
| 3 | GrabAds | Thailand | Solution Provider | 16.0 |
| 4 | Channel Factory | Thailand | Solution Provider | 8.0 |
MMA SMARTIES Business Impact Index
Top Agency Networks in Thailand
| Rank | Agency network | Holding company | Points |
| 1 | Leo | Publicis Groupe | 228.5 |
| 2 | Wavemaker | WPP | 177.7 |
| 3 | GroupM | WPP | 64.1 |
| 3 | Ogilvy | WPP | 64.1 |
| 5 | DAC | Hakuhodo DY Group | 40.1 |
| 6 | Spark Foundry | Publicis Groupe | 32.1 |
| 7 | Starcom | Publicis Groupe | 28.1 |
| 8 | Mindshare Worldwide | WPP | 20.0 |
| 9 | Dentsu International | Dentsu | 16.5 |
| 10 | Hakuhodo | Hakuhodo DY Group | 16.0 |
| 11 | OMD Worldwide | Omnicom Group | 8.0 |
Explore other SMARTIES Business Impact Index reports here:
SMARTIES Asia Pacific Business Impact Index 2025
SMARTIES China Business Impact Index 2025
SMARTIES India Business Impact Index 2025
SMARTIES Indonesia Business Impact Index 2025
