Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
MMA SMARTIES Business Impact Index
Top Brands in India
| Rank | Brand | Product category | Total brand score |
| 1 | Cadbury | Food | 166.1 |
| 2 | Colgate | Toiletries & Cosmetics | 136.7 |
| 3 | Oreo | Food | 118.9 |
| 4 | Dove | Toiletries & Cosmetics | 117.1 |
| 5 | Knorr | Food | 101.6 |
| 6 | Maybelline | Toiletries & Cosmetics | 87.9 |
| 7 | Bajaj Auto | Automotive | 81.8 |
| 8 | Myntra | Retail | 72.7 |
| 9 | UltraTech Cement | Business & Industrial | 72.3 |
| 10 | Bournvita | Soft Drinks | 54.9 |
| 11 | JioCinema | Media & Publishing | 54.2 |
| 12 | Hyundai | Automotive | 42.9 |
| 13 | Moti | Toiletries & cosmetics | 41.8 |
| 14 | Bharti Airtel | Telecoms & Utilities | 40.4 |
| 14 | Cathay Pacific | Transport & Tourism | 40.4 |
| 14 | Center Fruit | Food | 40.4 |
| 17 | Pepsi | Soft Drinks | 36.4 |
| 18 | Robin Hood Army | Non-profit, public sector & education | 30.0 |
| 19 | Coke Studio | Media & Publishing | 28.3 |
| 20 | Kellogg’s Muesli | Food | 26.2 |
| 21 | Amul | Food | 24.2 |
| 21 | Birla Opus | Business & industrial | 24.2 |
| 21 | Durex | Pharma & Healthcare | 24.2 |
| 21 | McDonald’s | Retail | 24.2 |
| 21 | Yas Island | Leisure & Entertainment | 24.2 |
| 26 | Amazon MX Player | Media & Publishing | 22.9 |
| 27 | Procter & Gamble | Household & Domestic | 21.6 |
| 28 | Shikar App | Household & domestic | 21.2 |
| 29 | Closeup | Toiletries & Cosmetics | 20.6 |
| 30 | Aditya Birla Capital | Business & Industrial | 20.2 |
| 30 | Raymond | Clothing & accessories | 20.2 |
| 30 | Skoda | Automotive | 20.2 |
| 30 | Tata Tea | Soft Drinks | 20.2 |
| 34 | Mondelēz International | Food | 16.2 |
| 34 | Navi Mumbai Police | Non-profit, public sector & education | 16.2 |
| 34 | The House of Abhinandan Lodha | Business & Industrial | 16.2 |
| 34 | Vodafone Idea | Telecoms & Utilities | 16.2 |
| 38 | Domino’s Pizza | Food | 13.5 |
| 39 | Amazon | Retail | 12.1 |
| 39 | Dabur | Pharma & Healthcare | 12.1 |
| 39 | Duroflex | Household & domestic | 12.1 |
| 39 | Hero MotoCorp | Automotive | 12.1 |
| 39 | KitKat | Food | 12.1 |
| 39 | Lay’s | Food | 12.1 |
| 39 | National Payments Corporation of India | Financial services | 12.1 |
| 39 | Parle-G | Food | 12.1 |
| 39 | Swiggy | Retail | 12.1 |
| 39 | inDrive | Transport & tourism | 12.1 |
| 49 | Indriya | Clothing & Accessories | 9.0 |
| 50 | Castrol | Automotive | 8.9 |
| 50 | Hindustan Unilever | Household & Domestic | 8.9 |
| 52 | Giorgio Armani | Toiletries & cosmetics | 8.5 |
| 53 | 7UP | Soft Drinks | 8.1 |
| 53 | Aashirvaad | Food | 8.1 |
| 53 | Amazon Prime Video | Media & Publishing | 8.1 |
| 53 | Bingo! Potato Chips | Food | 8.1 |
| 53 | Bisleri | Soft Drinks | 8.1 |
| 53 | Federal Bank | Financial Services | 8.1 |
| 53 | HP | Technology & Electronics | 8.1 |
| 53 | Hydra Crème | Toiletries & cosmetics | 8.1 |
| 53 | Imperial Blue | Alcoholic drinks | 8.1 |
| 53 | Instamart | Retail | 8.1 |
| 53 | L’Oréal | Toiletries & Cosmetics | 8.1 |
| 53 | Motilal Oswal Financial Services | Financial Services | 8.1 |
| 53 | Sensodyne | Toiletries & Cosmetics | 8.1 |
| 53 | Spotify | Media & Publishing | 8.1 |
| 53 | Sunlight | Household & Domestic | 8.1 |
| 53 | Suzuki | Automotive | 8.1 |
| 53 | TheBar | Alcoholic Drinks | 8.1 |
| 53 | Thums Up | Soft Drinks | 8.1 |
| 53 | Uber | Transport & Tourism | 8.1 |
| 72 | MG Motor | Automotive | 4.5 |
| 72 | Pure Magic | Food | 4.5 |
| 72 | realme | Technology & Electronics | 4.5 |
| 75 | Alienware | Technology & Electronics | 4.0 |
| 75 | Apollo Tyres | Automotive | 4.0 |
| 75 | Audi | Automotive | 4.0 |
| 75 | Britannia Bourbon | Food | 4.0 |
| 75 | CEAT | Automotive | 4.0 |
| 75 | Coca-Cola | Soft Drinks | 4.0 |
| 75 | CoinSwitch | Financial Services | 4.0 |
| 75 | Crompton | Household & domestic | 4.0 |
| 75 | Federal Bank Hormis Memorial Foundation | Non-profit, public sector & education | 4.0 |
| 75 | Fibe | Financial Services | 4.0 |
| 75 | Garnier | Toiletries & Cosmetics | 4.0 |
| 75 | Goodyear | Automotive | 4.0 |
| 75 | HDFC Bank | Financial Services | 4.0 |
| 75 | ITC Master Chef | Food | 4.0 |
| 75 | Jameson | Alcoholic Drinks | 4.0 |
| 75 | JKMaxx Paints | Business & Industrial | 4.0 |
| 75 | Kotak Mahindra Bank | Financial Services | 4.0 |
| 75 | Lenovo | Technology & Electronics | 4.0 |
| 75 | Lipton | Soft Drinks | 4.0 |
| 75 | Mahindra Tractors | Business & industrial | 4.0 |
| 75 | Mangaldeep | Household & Domestic | 4.0 |
| 75 | Mastercard | Financial Services | 4.0 |
| 75 | mCanvas | Technology & Electronics | 4.0 |
| 75 | MTV | Media & Publishing | 4.0 |
| 75 | Nescafe | Soft Drinks | 4.0 |
| 75 | Nestle | Food | 4.0 |
| 75 | Nothing Technology Limited | Technology & Electronics | 4.0 |
| 75 | P.D. Hinduja Hospital | Pharma & healthcare | 4.0 |
| 75 | Policybazaar | Financial services | 4.0 |
| 75 | Shelcal 500 | Pharma & healthcare | 4.0 |
| 75 | SOFY | Toiletries & cosmetics | 4.0 |
| 75 | SonyLiv | Media & Publishing | 4.0 |
| 75 | Ujjivan Small Finance Bank | Financial Services | 4.0 |
| 75 | USHA | Household & domestic | 4.0 |
| 75 | Zepto | Retail | 4.0 |
MMA SMARTIES Business Impact Index
Top Advertisers in India
| Rank | Advertiser | Points |
| 1 | Mondelez International | 356.0 |
| 2 | Unilever | 323.2 |
| 3 | Colgate-Palmolive Company | 136.7 |
| 4 | Aditya Birla Group | 125.8 |
| 5 | L’Oréal | 100.0 |
| 6 | Bajaj | 81.8 |
| 7 | Walmart | 72.7 |
| 8 | PepsiCo | 56.6 |
| 9 | Reliance Industries | 54.2 |
| 10 | Amazon | 43.1 |
| 11 | Hyundai Motor Group | 42.9 |
| 12 | The Coca-Cola Company | 40.4 |
| 12 | Perfetti Van Melle | 40.4 |
| 12 | Bharti Enterprises | 40.4 |
| 12 | Cathay Pacific | 40.4 |
| 16 | Robin Hood Army | 30.0 |
| 17 | Government of India | 28.3 |
| 18 | WK Kellogg Co | 26.2 |
| 19 | Gujarat Cooperative Milk Marketing Federation | 24.2 |
| 19 | McDonald’s | 24.2 |
| 19 | Reckitt | 24.2 |
| 19 | Miral Asset Management | 24.2 |
| 19 | Volkswagen Group | 24.2 |
| 19 | ITC | 24.2 |
| 25 | Procter & Gamble | 21.6 |
| 26 | Nestle | 20.2 |
| 26 | Swiggy | 20.2 |
| 26 | Tata Group | 20.2 |
| 26 | Raymond | 20.2 |
| 30 | The House of Abhinandan Lodha | 16.2 |
| 30 | Vodafone Idea | 16.2 |
| 32 | Domino’s Pizza | 13.5 |
| 33 | Dabur | 12.1 |
| 33 | Duroflex | 12.1 |
| 33 | Federal Bank | 12.1 |
| 33 | Hero Motors Company | 12.1 |
| 33 | Pernod Ricard | 12.1 |
| 33 | Parle Products | 12.1 |
| 33 | inDrive | 12.1 |
| 40 | BP | 8.9 |
| 40 | Government of China | 8.9 |
| 42 | Giorgio Armani | 8.5 |
| 42 | Britannia Industries | 8.5 |
| 44 | Motilal Oswal Financial Services | 8.1 |
| 44 | Diageo | 8.1 |
| 44 | Bisleri | 8.1 |
| 44 | HP Inc. | 8.1 |
| 44 | Nykaa | 8.1 |
| 44 | Haleon | 8.1 |
| 44 | Spotify | 8.1 |
| 44 | Suzuki | 8.1 |
| 44 | Uber | 8.1 |
| 53 | Paramount Global | 4.0 |
| 53 | Affinity Global | 4.0 |
| 53 | Apollo Tyres | 4.0 |
| 53 | RPG Group | 4.0 |
| 53 | Ujjivan Financial Services | 4.0 |
| 53 | CoinSwitch | 4.0 |
| 53 | Crompton | 4.0 |
| 53 | Goodyear | 4.0 |
| 53 | Social Worth Technologies | 4.0 |
| 53 | WAGMI Limited | 4.0 |
| 53 | Sony | 4.0 |
| 53 | Torrent Group | 4.0 |
| 53 | USHA | 4.0 |
| 53 | Kotak Mahindra Bank | 4.0 |
| 53 | Dell Technologies | 4.0 |
| 53 | JK Cement | 4.0 |
| 53 | Lenovo | 4.0 |
| 53 | Mahindra Group | 4.0 |
| 53 | PB Fintech | 4.0 |
| 53 | Mastercard | 4.0 |
| 53 | Unicharm | 4.0 |
| 53 | Hinduja Group | 4.0 |
| 53 | HDFC Bank | 4.0 |
| 53 | Zepto | 4.0 |
MMA SMARTIES Business Impact Index
Top Creative Agencies in India
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | Leo | Mumbai | India | Creative Agency | Leo | Publicis Groupe | 40.4 |
| 2 | Schbang | Mumbai | India | Creative Agency | 30.0 | ||
| 3 | FCB Kinnect | Mumbai | India | Creative Agency | FCB | Interpublic Group | 20.2 |
| 3 | DDB Mudra Group | Mumbai | India | Creative Agency | DDB Worldwide | Omnicom Group | 20.2 |
| 5 | Enormous | Mumbai | India | Creative Agency | 16.2 | ||
| 5 | Ideas Farm | Mumbai | India | Creative Agency | 16.2 | ||
| 7 | MullenLowe Lintas | Bangalore | India | Creative Agency | MullenLowe Group | Interpublic Group | 12.1 |
| 8 | Ogilvy | Mumbai | India | Creative Agency | Ogilvy | WPP | 8.1 |
| 9 | The Rabbit Hole | Mumbai | India | Creative Agency | Zoo Media | 4.5 | |
| 10 | BBH | Mumbai | India | Creative Agency | BBH | Publicis Groupe | 4.0 |
| 10 | Please See Advertising Pvt. Ltd. | Mumbai | India | Creative Agency | 4.0 | ||
| 10 | Dentsu Posterscope | Delhi | India | Creative Agency | Dentsu International | Dentsu | 4.0 |
MMA SMARTIES Business Impact Index
Top Media Agencies in India
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | Wavemaker | Mumbai | India | Media Agency | Wavemaker | WPP | 595.7 |
| 2 | Mindshare | Mumbai | India | Media Agency | Mindshare Worldwide | WPP | 455.8 |
| 3 | EssenceMediacom | Gurgaon | India | Media Agency | EssenceMediacom | WPP | 84.8 |
| 4 | Spark Foundry | Gurgaon | India | Media Agency | Spark Foundry | Publicis Groupe | 56.6 |
| 5 | Publicis OOH | Mumbai | India | Media Agency | Publicis Media | Publicis Groupe | 48.5 |
| 6 | Zenith | Gurgaon | India | Media Agency | Zenith | Publicis Groupe | 44.4 |
| 7 | Wavemaker | Gurgaon | India | Media Agency | Wavemaker | WPP | 40.4 |
| 8 | PHD | Mumbai | India | Media Agency | PHD Worldwide | Omnicom Group | 28.3 |
| 9 | Madison World | Mumbai | India | Media Agency | Madison World | 20.2 | |
| 10 | Starcom | Mumbai | India | Media Agency | Starcom | Publicis Groupe | 17.5 |
| 11 | Zenith | Mumbai | India | Media Agency | Zenith | Publicis Groupe | 16.2 |
| 11 | Wavemaker | Bangalore | India | Media Agency | Wavemaker | WPP | 16.2 |
| 13 | Mindshare | Gurgaon | India | Media Agency | Mindshare Worldwide | WPP | 13.5 |
| 14 | EssenceMediacom | Mumbai | India | Media Agency | EssenceMediacom | WPP | 12.1 |
| 15 | OpenMind | Gurgaon | India | Media Agency | GroupM | WPP | 9.5 |
| 16 | Starcom | Gurgaon | India | Media Agency | Starcom | Publicis Groupe | 8.1 |
| 17 | IPG Mediabrands | Gurgaon | India | Media Agency | IPG Mediabrands | Interpublic Group | 4.5 |
| 17 | Mindshare | Bangalore | India | Media Agency | Mindshare Worldwide | WPP | 4.5 |
| 19 | EssenceMediacom | Bangalore | India | Media Agency | EssenceMediacom | WPP | 4.0 |
MMA SMARTIES Business Impact Index
Top Digital/Specialist Agencies in India
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | Performics | Mumbai | India | Digital/Specialist Agency | Performics | Publicis Groupe | 94.2 |
| 2 | Interactive Avenues | Mumbai | India | Digital/Specialist Agency | IPG Mediabrands | Interpublic Group | 48.5 |
| 3 | Havas Play | Mumbai | India | Digital/Specialist Agency | Havas Media Group | Havas Group | 46.9 |
| 4 | PivotRoots | Mumbai | India | Digital/Specialist Agency | Havas Media Group | Havas Group | 20.2 |
| 5 | SoCheers | Mumbai | India | Digital/Specialist Agency | 18.5 | ||
| 6 | Interactive Avenues | Bangalore | India | Digital/Specialist Agency | IPG Mediabrands | Interpublic Group | 8.1 |
| 6 | Monks | Bangalore | India | Digital/Specialist Agency | Monks | 8.1 | |
| 8 | Unity Media | Mumbai | India | Digital/Specialist Agency | 4.0 | ||
| 8 | WeBee Social | Delhi | India | Digital/Specialist Agency | 4.0 | ||
| 8 | iProspect | Bangalore | India | Digital/Specialist Agency | Dentsu International | Dentsu | 4.0 |
| 8 | Mixed Route Juice | Gurgaon | India | Digital/Specialist Agency | 4.0 |
MMA SMARTIES Business Impact Index
Top Solution Providers in India
| Rank | Solution provider | Location | Type |
Total agency score
|
| 1 | Amazon Ads | India | Solution Provider | 263.7 |
| 2 | InMobi Advertising | India | Solution Provider | 20.2 |
| 3 | Flipkart | India | Solution Provider | 16.2 |
| 4 | Newton, powered by Affle | India | Solution Provider | 12.1 |
| 5 | mediasmart, powered by affle | India | Solution Provider | 8.9 |
| 6 | Xapads Media | India | Solution Provider | 8.1 |
| 7 | RevX, powered by Affle | India | Solution Provider | 4.0 |
| 8 | SingleInterface | India | Solution Provider | 4.0 |
| 9 | Hansa Cequity | India | Solution Provider | 4.0 |
MMA SMARTIES Business Impact Index
Top Agency Networks in India
| Rank | Agency network | Holding company | Points |
| 1 | Wavemaker | WPP | 652.3 |
| 2 | Mindshare Worldwide | WPP | 473.7 |
| 3 | EssenceMediacom | WPP | 101.0 |
| 4 | Performics | Publicis Groupe | 94.2 |
| 5 | Havas Media Group | Havas Group | 67.1 |
| 6 | IPG Mediabrands | Interpublic Group | 61.0 |
| 7 | Zenith | Publicis Groupe | 60.6 |
| 8 | Spark Foundry | Publicis Groupe | 56.6 |
| 9 | Publicis Media | Publicis Groupe | 48.5 |
| 10 | Leo | Publicis Groupe | 40.4 |
| 11 | PHD Worldwide | Omnicom Group | 28.3 |
| 12 | Starcom | Publicis Groupe | 25.6 |
| 13 | FCB | Interpublic Group | 20.2 |
| 13 | DDB Worldwide | Omnicom Group | 20.2 |
| 13 | Madison World | 20.2 | |
| 16 | MullenLowe Group | Interpublic Group | 12.1 |
| 17 | GroupM | WPP | 9.5 |
| 18 | Ogilvy | WPP | 8.1 |
| 18 | Dentsu International | Dentsu | 8.1 |
| 18 | Monks | 8.1 | |
| 21 | Zoo Media | 4.5 | |
| 22 | BBH | Publicis Groupe | 4.0 |
Explore other SMARTIES Business Impact Index reports here:
SMARTIES Asia Pacific Business Impact Index 2025
SMARTIES China Business Impact Index 2025
SMARTIES Indonesia Business Impact Index 2025
SMARTIES Philippines Business Impact Index 2025
