Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
MMA SMARTIES Business Impact Index
Top Brands in China
| Rank | Brand | Product category | Total brand score |
| 1 | KFC | Retail | 154.2 |
| 2 | Game Science | Leisure & entertainment | 112.9 |
| 3 | Yili | Food | 83.0 |
| 4 | Master Kong | Food | 71.5 |
| 5 | adidas | Clothing & Accessories | 70.9 |
| 6 | Fenbid | Pharma & Healthcare | 42.8 |
| 6 | Royal Canin | Household & Domestic | 42.8 |
| 6 | Xiaohongshu | Media & Publishing | 42.8 |
| 6 | Zespri | Food | 42.8 |
| 6 | Starbucks | Retail | 42.8 |
| 11 | Intel | Technology & Electronics | 34.3 |
| 11 | Voltaren | Pharma & Healthcare | 34.3 |
| 13 | Arc’teryx | Retail | 25.7 |
| 13 | Heinz | Food | 25.7 |
| 15 | Dove Chocolate | Food | 21.6 |
| 16 | Bactroban | Pharma & Healthcare | 17.1 |
| 16 | Canon | Business & Industrial | 17.1 |
| 16 | Don Julio | Alcoholic Drinks | 17.1 |
| 16 | Extra Gum | Food | 17.1 |
| 16 | FamilyMart | Retail | 17.1 |
| 16 | Hong Kong Tourism Board | Transport & Tourism | 17.1 |
| 16 | Kailas | Clothing & accessories | 17.1 |
| 16 | PlayStation | Technology & Electronics | 17.1 |
| 16 | SAIC Audi | Automotive | 17.1 |
| 16 | Sensodyne | Toiletries & Cosmetics | 17.1 |
| 16 | WYBOT | Technology & Electronics | 17.1 |
| 16 | Xianyu | Retail | 17.1 |
| 28 | M&M’s | Food | 9.5 |
| 29 | Chimelong Group | Leisure & Entertainment | 8.6 |
| 29 | CrushOn AI | Media & publishing | 8.6 |
| 29 | Haier | Technology & Electronics | 8.6 |
| 29 | Herborist | Toiletries & cosmetics | 8.6 |
| 29 | iQOO | Technology & Electronics | 8.6 |
| 29 | lululemon | Retail | 8.6 |
| 29 | MINISO | Retail | 8.6 |
| 29 | Pelliot | Clothing & accessories | 8.6 |
| 29 | Semir | Clothing & Accessories | 8.6 |
| 29 | Snapdragon | Technology & Electronics | 8.6 |
| 29 | Taiji Group Chongqing Fuling Pharmaceutical | Pharma & healthcare | 8.6 |
| 29 | The Singleton | Alcoholic Drinks | 8.6 |
| 29 | Volvo | Automotive | 8.6 |
| 42 | Tiffany & Co | Clothing & Accessories | 5.0 |
MMA SMARTIES Business Impact Index
Top Advertisers in China
| Rank | Advertiser | Points | |
| 1 | Yum! Brands | 154.2 | |
| 2 | Game Science | 112.9 | |
| 3 | Haleon | 111.4 | |
| 4 | Mars | 91.0 | |
| 5 | Yili Group | 83.0 | |
| 6 | Ting Hsin International Group | 71.5 | |
| 7 | adidas | 70.9 | |
| 8 | Xiaohongshu | 42.8 | |
| 8 | Zespri | 42.8 | |
| 10 | Starbucks | 42.8 | |
| 11 | Intel | 34.3 | |
| 12 | Amer Sports | 25.7 | |
| 12 | Diageo | 25.7 | |
| 12 | Kraft Heinz Company | 25.7 | |
| 12 | Government of China | 25.7 | |
| 16 | Canon | 17.1 | |
| 16 | Itochu | 17.1 | |
| 16 | Government of Hong Kong | 17.1 | |
| 16 | Kailas | 17.1 | |
| 16 | Sony | 17.1 | |
| 16 | WYBOT | 17.1 | |
| 16 | Alibaba Group | 17.1 | |
| 23 | Geely | 8.6 | |
| 23 | Chimelong Group | 8.6 | |
| 23 | Peekaboo Game Limited | 8.6 | |
| 23 | Ping An Insurance | 8.6 | |
| 23 | Vivo China | 8.6 | |
| 23 | Lululemon | 8.6 | |
| 23 | MINISO | 8.6 | |
| 23 | Pelliot | 8.6 | |
| 23 | Haier Group | 8.6 | |
| 23 | Semir | 8.6 | |
| 23 | Qualcomm | 8.6 | |
| 34 | LVMH | 5.0 |
MMA SMARTIES Business Impact Index
Top Creative Agencies in China
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Dentsu Creative | Shanghai | China | Creative Agency | Dentsu International | Dentsu | 257.0 |
| 2 | Carnivo | Shanghai | China | Creative Agency | LEO Digital Network | 51.4 | |
| 3 | PAST/NEXT | Shanghai | China | Creative Agency | Full Sense Group | 17.1 | |
| 3 | dentsu China | Shanghai | China | Creative Agency | Dentsu International | Dentsu | 17.1 |
| 5 | FULLSENSE | Shanghai | China | Creative Agency | 8.6 | ||
| 5 | Shanghai XinZhi Ads | Shanghai | China | Creative Agency | 8.6 | ||
| 7 | Dawson | Guangzhou | China | Creative Agency | WPP | 4.3 |
MMA SMARTIES Business Impact Index
Top Media Agencies in China
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Mindshare | Shanghai | China | Media Agency | Mindshare Worldwide | WPP | 236.7 |
| 2 | EssenceMediacom | Shanghai | China | Media Agency | EssenceMediacom | WPP | 136.2 |
| 3 | Spark Foundry | Shanghai | China | Media Agency | Spark Foundry | Publicis Groupe | 34.3 |
| 4 | PHD | Shanghai | China | Media Agency | PHD Worldwide | Omnicom Group | 17.1 |
| 4 | IS MEDIA | Shanghai | China | Media Agency | 17.1 | ||
| 6 | Mindshare | Beijing | China | Media Agency | Mindshare Worldwide | WPP | 14.5 |
| 7 | Huasheng Media | Beijing | China | Media Agency | 4.3 |
MMA SMARTIES Business Impact Index
Top Digital/Specialist Agencies in China
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Goodidea | Shanghai | China | Digital/Specialist Agency | 25.7 | ||
| 2 | 6e group | Shanghai | China | Digital/Specialist Agency | 17.1 | ||
| 3 | Zhewen Interactive | Shanghai | China | Digital/Specialist Agency | 8.6 | ||
| 3 | Genudite | Shanghai | China | Digital/Specialist Agency | 8.6 | ||
| 3 | RuderFinn | Shanghai | China | Digital/Specialist Agency | 8.6 | ||
| 6 | VML Commerce | Guangzhou | China | Digital/Specialist Agency | VML | WPP | 4.3 |
MMA SMARTIES Business Impact Index
Top Solution Providers in China
| Rank | Solution provider | Location | Type | Total agency score |
| 1 | Xiaomi Ads | China | Solution Provider | 94.2 |
| 2 | eclicktech | China | Solution Provider | 25.7 |
| 3 | GeTui | China | Solution Provider | 17.1 |
MMA SMARTIES Business Impact Index
Top Networks in China
| Rank | Agency network | Holding company | Points |
| 1 | Dentsu International | Dentsu | 274.1 |
| 2 | Mindshare Worldwide | WPP | 251.1 |
| 3 | EssenceMediacom | WPP | 136.2 |
| 4 | LEO Digital Network | 51.4 | |
| 5 | Spark Foundry | Publicis Groupe | 34.3 |
| 6 | Full Sense Group | 17.1 | |
| 6 | PHD Worldwide | Omnicom Group | 17.1 |
| 8 | VML | WPP | 4.3 |
Explore other SMARTIES Business Impact Index reports here:
SMARTIES Asia Pacific Business Impact Index 2025
SMARTIES India Business Impact Index 2025
SMARTIES Indonesia Business Impact Index 2025
SMARTIES Philippines Business Impact Index 2025
