Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Search by region or company type.
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers (brand owner), brands and solution providers driving significant business impact.
MMA SMARTIES Business Impact Index
Top Brands in Asia Pacific
| Rank | Brand | Product category | Total brand score |
| 1 | Grab | Retail | 945.8 |
| 2 | Oreo | Food | 275.3 |
| 3 | Ensure | Food | 238.0 |
| 4 | KFC | Retail | 198.3 |
| 5 | Dove | Toiletries & Cosmetics | 191.9 |
| 6 | McDonald’s | Retail | 181.4 |
| 7 | La Vie Water | Soft Drinks | 170.1 |
| 8 | Cadbury | Food | 166.1 |
| 9 | Coca-Cola | Soft Drinks | 161.2 |
| 10 | Samsung Galaxy | Technology & Electronics | 157.4 |
| 11 | Wardah | Toiletries & Cosmetics | 155.4 |
| 12 | Cetaphil | Toiletries & Cosmetics | 139.3 |
| 13 | Colgate | Toiletries & Cosmetics | 136.7 |
| 14 | Knorr | Food | 133.6 |
| 15 | Vaseline | Toiletries & Cosmetics | 123.3 |
| 16 | Nescafe | Soft Drinks | 118.5 |
| 17 | Game Science | Leisure & entertainment | 112.9 |
| 18 | Sting | Soft Drinks | 109.1 |
| 19 | Closeup | Toiletries & Cosmetics | 104.6 |
| 20 | Lifebuoy | Pharma & Healthcare | 102.3 |
| 21 | Maybelline | Toiletries & Cosmetics | 100.4 |
| 22 | Netflix | Media & Publishing | 99.0 |
| 23 | Sunlight | Household & Domestic | 92.5 |
| 24 | Nivea | Toiletries & Cosmetics | 83.0 |
| 25 | Yili | Food | 83.0 |
| 26 | Bajaj Auto | Automotive | 81.8 |
| 27 | Globe Telecom | Telecoms & Utilities | 76.1 |
| 28 | Lay’s | Food | 76.0 |
| 29 | Pepsi | Soft Drinks | 73.7 |
| 30 | Myntra | Retail | 72.7 |
| 31 | UltraTech Cement | Business & Industrial | 72.3 |
| 32 | Master Kong | Food | 71.5 |
| 33 | adidas | Clothing & Accessories | 70.9 |
| 34 | Kinh Do | Food | 69.6 |
| 35 | Bank Central Asia | Financial services | 68.4 |
| 36 | Starbucks | Retail | 67.0 |
| 37 | Bebeclub | Media & Publishing | 67.0 |
| 38 | 2degrees | Telecoms & Utilities | 65.0 |
| 39 | AURAFINA | Soft Drinks | 64.0 |
| 40 | Pepsodent | Toiletries & Cosmetics | 60.4 |
| 41 | Hyundai | Automotive | 59.0 |
| 42 | Bia Saigon | Alcoholic Drinks | 57.1 |
| 43 | Bournvita | Soft Drinks | 54.9 |
| 44 | JioCinema | Media & Publishing | 54.2 |
| 45 | Cheetos | Food | 50.9 |
| 46 | MSD | Pharma & Healthcare | 49.0 |
| 47 | Heineken | Alcoholic Drinks | 44.6 |
| 48 | Dulcolax | Pharma & Healthcare | 44.5 |
| 49 | Ultra Milk | Food | 44.3 |
| 50 | NAN | Soft Drinks | 43.6 |
| 51 | Vietnam Airlines | Transport & Tourism | 42.9 |
| 52 | Xiaohongshu | Media & Publishing | 42.8 |
| 52 | Fenbid | Pharma & Healthcare | 42.8 |
| 52 | Royal Canin | Household & Domestic | 42.8 |
| 52 | Zespri | Food | 42.8 |
| 56 | Moti | Toiletries & cosmetics | 41.8 |
| 57 | Center Fruit | Food | 40.4 |
| 57 | Bharti Airtel | Telecoms & Utilities | 40.4 |
| 57 | Cathay Pacific | Transport & Tourism | 40.4 |
| 60 | Indonesia Corruption Watch | Non-profit, public sector & education | 40.3 |
| 61 | Rajadamnern Stadium | Leisure & Entertainment | 40.1 |
| 62 | Diana Unicharm | Toiletries & Cosmetics | 40.1 |
| 62 | The Felix | Business & industrial | 40.1 |
| 64 | Cebu Pacific | Transport & tourism | 40.1 |
| 64 | Cheesy Yumburger | Food | 40.1 |
| 66 | Amazon | Retail | 38.8 |
| 67 | Lancôme | Toiletries & Cosmetics | 37.5 |
| 68 | Nestle | Food | 37.0 |
| 69 | Rinso | Household & domestic | 36.2 |
| 70 | KitKat | Food | 36.2 |
| 71 | Hapacol 650 | Pharma & healthcare | 36.1 |
| 72 | Milo | Soft Drinks | 35.2 |
| 73 | VietJet Air | Transport & Tourism | 34.4 |
| 74 | Intel | Technology & Electronics | 34.3 |
| 74 | Voltaren | Pharma & Healthcare | 34.3 |
| 76 | ANESSA | Toiletries & Cosmetics | 33.1 |
| 77 | GOMO | Telecoms & Utilities | 32.9 |
| 78 | Cussons Baby | Toiletries & cosmetics | 32.2 |
| 78 | Kusuka | Food | 32.2 |
| 80 | FE CREDIT | Financial services | 32.0 |
| 81 | Ceelin | Pharma & healthcare | 32.0 |
| 81 | Polident | Toiletries & Cosmetics | 32.0 |
| 83 | 7Up | Soft Drinks | 30.5 |
| 84 | Robin Hood Army | Non-profit, public sector & education | 30.0 |
| 84 | Samsung | Technology & Electronics | 30.0 |
| 86 | Enterogermina | Pharma & Healthcare | 29.4 |
| 87 | BYD | Automotive | 28.9 |
| 88 | Halls | Food | 28.5 |
| 89 | Coke Studio | Media & Publishing | 28.3 |
| 90 | Durex | Pharma & Healthcare | 28.2 |
| 91 | Sarimi Gelas | Food | 28.2 |
| 92 | Pataya Food Group | Food | 28.1 |
| 93 | Gcash | Financial Services | 28.0 |
| 94 | Income Insurance | Financial Services | 26.7 |
| 95 | Bango | Food | 26.7 |
| 95 | Panadol | Pharma & Healthcare | 26.7 |
| 95 | Health Promotion Board | Non-profit, public sector & education | 26.7 |
| 98 | Kellogg’s Muesli | Food | 26.2 |
| 99 | Arc’teryx | Retail | 25.7 |
| 99 | Heinz | Food | 25.7 |
| 101 | Sensodyne | Toiletries & Cosmetics | 25.2 |
| 102 | Amul | Food | 24.2 |
| 102 | Birla Opus | Business & industrial | 24.2 |
| 102 | Yas Island | Leisure & Entertainment | 24.2 |
| 105 | Ultramilk | Food | 24.2 |
| 105 | Haraku Ramen | Leisure & entertainment | 24.2 |
| 107 | Shell Helix | Automotive | 24.2 |
| 108 | Minere | Soft Drinks | 24.1 |
| 108 | Krungthai-AXA Life | Financial Services | 24.1 |
| 108 | Visa | Financial Services | 24.1 |
| 111 | VIB | Financial services | 24.0 |
| 112 | Kenny Rogers Roasters | Retail | 24.0 |
| 112 | Mang Inasal | Retail | 24.0 |
| 112 | Lady’s Choice | Food | 24.0 |
| 112 | Watsons | Retail | 24.0 |
| 116 | Oh My Glam | Toiletries & cosmetics | 24.0 |
| 117 | Rockstar | Soft Drinks | 23.5 |
| 118 | Amazon MX Player | Media & Publishing | 22.9 |
| 119 | KIRIN | Soft Drinks | 22.3 |
| 119 | Mountain Dew | Soft Drinks | 22.3 |
| 121 | Dove Chocolate | Food | 21.6 |
| 122 | Procter & Gamble | Household & Domestic | 21.6 |
| 123 | Shikar App | Household & domestic | 21.2 |
| 124 | Asia Commercial Bank | Financial Services | 20.5 |
| 125 | Skoda | Automotive | 20.2 |
| 125 | Aditya Birla Capital | Business & Industrial | 20.2 |
| 125 | Tata Tea | Soft Drinks | 20.2 |
| 125 | Raymond | Clothing & accessories | 20.2 |
| 129 | Promag | Pharma & healthcare | 20.1 |
| 129 | Ovale | Toiletries & cosmetics | 20.1 |
| 129 | Shell Advance | Automotive | 20.1 |
| 132 | Garnier | Toiletries & Cosmetics | 20.1 |
| 133 | Lactacyd | Toiletries & Cosmetics | 20.1 |
| 134 | Lotus’s | Retail | 20.0 |
| 135 | Toyota | Automotive | 20.0 |
| 136 | Dulux | Household & Domestic | 20.0 |
| 136 | Sprite | Soft Drinks | 20.0 |
| 136 | Fujifilm | Technology & electronics | 20.0 |
| 139 | Buscopan | Pharma & Healthcare | 20.0 |
| 140 | AXIS | Telecoms & Utilities | 18.5 |
| 141 | Wipol | Household & Domestic | 17.8 |
| 142 | M&M’s | Food | 17.5 |
| 143 | Bactroban | Pharma & Healthcare | 17.1 |
| 143 | Canon | Business & Industrial | 17.1 |
| 143 | Don Julio | Alcoholic Drinks | 17.1 |
| 143 | Extra Gum | Food | 17.1 |
| 143 | FamilyMart | Retail | 17.1 |
| 143 | Hong Kong Tourism Board | Transport & Tourism | 17.1 |
| 143 | Kailas | Clothing & accessories | 17.1 |
| 143 | PlayStation | Technology & Electronics | 17.1 |
| 143 | SAIC Audi | Automotive | 17.1 |
| 143 | WYBOT | Technology & Electronics | 17.1 |
| 143 | Xianyu | Retail | 17.1 |
| 154 | Spotify | Media & Publishing | 17.1 |
| 155 | The LEGO Group | Leisure & Entertainment | 16.5 |
| 155 | Head & Shoulders | Toiletries & Cosmetics | 16.5 |
| 157 | Red Bull | Soft Drinks | 16.5 |
| 158 | The House of Abhinandan Lodha | Business & Industrial | 16.2 |
| 158 | Navi Mumbai Police | Non-profit, public sector & education | 16.2 |
| 158 | Mondelēz International | Food | 16.2 |
| 158 | Vodafone Idea | Telecoms & Utilities | 16.2 |
| 162 | Rexona | Toiletries & Cosmetics | 16.1 |
| 162 | Teh Celup Sosro | Soft drinks | 16.1 |
| 162 | Paragon Technology & Innovation Group | Toiletries & cosmetics | 16.1 |
| 162 | Amerta Indah Otsuka | Pharma & healthcare | 16.1 |
| 162 | Regen | Food | 16.1 |
| 162 | XL Circle | Telecoms & utilities | 16.1 |
| 168 | Evian | Soft Drinks | 16.0 |
| 169 | Ford | Automotive | 16.0 |
| 169 | Isuzu | Automotive | 16.0 |
| 171 | Maggi | Food | 16.0 |
| 172 | Rebisco | Food | 16.0 |
| 172 | Alberta | Pharma & healthcare | 16.0 |
| 172 | Erceflora | Pharma & Healthcare | 16.0 |
| 172 | Philippine Airlines | Transport & tourism | 16.0 |
| 172 | Seattle’s Best Coffee | Soft Drinks | 16.0 |
| 172 | Lysol | Household & Domestic | 16.0 |
| 172 | Greenwich Pizza | Retail | 16.0 |
| 179 | Domino’s Pizza | Food | 13.5 |
| 180 | Royco | Food | 12.9 |
| 180 | Sunsilk | Toiletries & Cosmetics | 12.9 |
| 182 | LOF | Food | 12.9 |
| 182 | Mirinda | Soft Drinks | 12.9 |
| 184 | Biznet | Telecoms & Utilities | 12.5 |
| 184 | Mayora | Food | 12.5 |
| 186 | Obagi | Toiletries & cosmetics | 12.5 |
| 187 | Dabur | Pharma & Healthcare | 12.1 |
| 187 | Duroflex | Household & domestic | 12.1 |
| 187 | Hero MotoCorp | Automotive | 12.1 |
| 187 | Swiggy | Retail | 12.1 |
| 187 | Parle-G | Food | 12.1 |
| 187 | National Payments Corporation of India | Financial services | 12.1 |
| 193 | inDrive | Transport & tourism | 12.1 |
| 194 | Ellips | Toiletries & cosmetics | 12.1 |
| 194 | Telkomsel | Telecoms & utilities | 12.1 |
| 196 | Pond’s | Toiletries & Cosmetics | 12.1 |
| 197 | Strongbow | Alcoholic Drinks | 12.0 |
| 198 | Bonakid | Soft Drinks | 12.0 |
| 198 | PLDT Home | Telecoms & Utilities | 12.0 |
| 200 | Indriya | Clothing & Accessories | 9.0 |
| 201 | AirAsia | Transport & Tourism | 9.0 |
| 202 | Bear Brand | Soft Drinks | 8.9 |
| 202 | Castrol | Automotive | 8.9 |
| 202 | CelcomDigi | Telecoms & Utilities | 8.9 |
| 202 | ExxonMobil | Automotive | 8.9 |
| 202 | FairPrice Group | Retail | 8.9 |
| 202 | Hindustan Unilever | Household & Domestic | 8.9 |
| 202 | Next Bank | Financial Services | 8.9 |
| 209 | Volvo | Automotive | 8.6 |
| 209 | Chimelong Group | Leisure & Entertainment | 8.6 |
| 209 | CrushOn AI | Media & publishing | 8.6 |
| 209 | Herborist | Toiletries & cosmetics | 8.6 |
| 209 | iQOO | Technology & Electronics | 8.6 |
| 209 | lululemon | Retail | 8.6 |
| 209 | MINISO | Retail | 8.6 |
| 209 | Pelliot | Clothing & accessories | 8.6 |
| 209 | Haier | Technology & Electronics | 8.6 |
| 209 | Semir | Clothing & Accessories | 8.6 |
| 209 | Snapdragon | Technology & Electronics | 8.6 |
| 209 | Taiji Group Chongqing Fuling Pharmaceutical | Pharma & healthcare | 8.6 |
| 209 | The Singleton | Alcoholic Drinks | 8.6 |
| 222 | Giorgio Armani | Toiletries & cosmetics | 8.5 |
| 223 | Krungsri Bank | Financial Services | 8.5 |
| 224 | Motilal Oswal Financial Services | Financial Services | 8.1 |
| 224 | Federal Bank | Financial Services | 8.1 |
| 224 | Thums Up | Soft Drinks | 8.1 |
| 224 | Aashirvaad | Food | 8.1 |
| 224 | TheBar | Alcoholic Drinks | 8.1 |
| 224 | Instamart | Retail | 8.1 |
| 224 | Bisleri | Soft Drinks | 8.1 |
| 224 | Amazon Prime Video | Media & Publishing | 8.1 |
| 224 | L’Oréal | Toiletries & Cosmetics | 8.1 |
| 224 | Bingo! Potato Chips | Food | 8.1 |
| 224 | HP | Technology & Electronics | 8.1 |
| 224 | Hydra Crème | Toiletries & cosmetics | 8.1 |
| 224 | Imperial Blue | Alcoholic drinks | 8.1 |
| 224 | Suzuki | Automotive | 8.1 |
| 224 | Uber | Transport & Tourism | 8.1 |
| 239 | Bank Jago | Financial services | 8.1 |
| 239 | Chitato Lite | Food | 8.1 |
| 239 | Dunia Games | Leisure & entertainment | 8.1 |
| 239 | Latogrow | Food | 8.1 |
| 239 | BCA Digital | Financial services | 8.1 |
| 239 | Mirael | Toiletries & cosmetics | 8.1 |
| 239 | Toyota Astra Motor | Automotive | 8.1 |
| 239 | Prenagen | Food | 8.1 |
| 239 | Media & Publishing | 8.1 | |
| 239 | Wyeth Nutrition | Food | 8.1 |
| 249 | Pharmaton | Pharma & Healthcare | 8.0 |
| 249 | Boss Coffee | Soft drinks | 8.0 |
| 249 | Highlands Coffee | Leisure & entertainment | 8.0 |
| 249 | Johnson’s Baby | Toiletries & Cosmetics | 8.0 |
| 249 | Yves Rocher | Toiletries & cosmetics | 8.0 |
| 254 | Chupa Chups | Food | 8.0 |
| 255 | foodpanda | Retail | 8.0 |
| 255 | Koko Krunch | Food | 8.0 |
| 255 | PediaSure | Food | 8.0 |
| 255 | Piattos | Food | 8.0 |
| 255 | TNT | Media & Publishing | 8.0 |
| 260 | Rin | Household & Domestic | 5.0 |
| 260 | PAK’nSAVE | Retail | 5.0 |
| 260 | Tiffany & Co | Clothing & Accessories | 5.0 |
| 260 | Nestlé Waters | Soft Drinks | 5.0 |
| 264 | Suntory Wellness | Pharma & healthcare | 4.5 |
| 264 | MG Motor | Automotive | 4.5 |
| 264 | Pure Magic | Food | 4.5 |
| 264 | realme | Technology & Electronics | 4.5 |
| 264 | Revive | Soft Drinks | 4.5 |
| 264 | Tourism New Zealand | Transport & Tourism | 4.5 |
| 270 | MTV | Media & Publishing | 4.0 |
| 270 | mCanvas | Technology & Electronics | 4.0 |
| 270 | Apollo Tyres | Automotive | 4.0 |
| 270 | Audi | Automotive | 4.0 |
| 270 | CEAT | Automotive | 4.0 |
| 270 | Ujjivan Small Finance Bank | Financial Services | 4.0 |
| 270 | CoinSwitch | Financial Services | 4.0 |
| 270 | Crompton | Household & domestic | 4.0 |
| 270 | Goodyear | Automotive | 4.0 |
| 270 | Mangaldeep | Household & Domestic | 4.0 |
| 270 | Fibe | Financial Services | 4.0 |
| 270 | Britannia Bourbon | Food | 4.0 |
| 270 | Nothing Technology Limited | Technology & Electronics | 4.0 |
| 270 | SonyLiv | Media & Publishing | 4.0 |
| 270 | Shelcal 500 | Pharma & healthcare | 4.0 |
| 270 | USHA | Household & domestic | 4.0 |
| 270 | Kotak Mahindra Bank | Financial Services | 4.0 |
| 270 | Alienware | Technology & Electronics | 4.0 |
| 270 | ITC Master Chef | Food | 4.0 |
| 270 | JKMaxx Paints | Business & Industrial | 4.0 |
| 270 | Lenovo | Technology & Electronics | 4.0 |
| 270 | Mahindra Tractors | Business & industrial | 4.0 |
| 270 | Lipton | Soft Drinks | 4.0 |
| 270 | Jameson | Alcoholic Drinks | 4.0 |
| 270 | Policybazaar | Financial services | 4.0 |
| 270 | Mastercard | Financial Services | 4.0 |
| 270 | Federal Bank Hormis Memorial Foundation | Non-profit, public sector & education | 4.0 |
| 270 | SOFY | Toiletries & cosmetics | 4.0 |
| 270 | P.D. Hinduja Hospital | Pharma & healthcare | 4.0 |
| 270 | HDFC Bank | Financial Services | 4.0 |
| 270 | Zepto | Retail | 4.0 |
| 301 | Olagud | Food | 4.0 |
| 301 | OCBC | Financial services | 4.0 |
| 301 | AQUVIVA | Soft drinks | 4.0 |
| 301 | Bintang | Alcoholic drinks | 4.0 |
| 301 | Anchor Boneeto | Food | 4.0 |
| 301 | Clear | Toiletries & Cosmetics | 4.0 |
| 301 | Diabetasol | Pharma & healthcare | 4.0 |
| 301 | Cellini Indonesia | Household & domestic | 4.0 |
| 301 | Frisian Flag | Food | 4.0 |
| 301 | Baygon | Household & domestic | 4.0 |
| 301 | ION Water | Soft drinks | 4.0 |
| 301 | Cornetto | Food | 4.0 |
| 301 | Maybank | Financial services | 4.0 |
| 301 | Moxa | Financial services | 4.0 |
| 301 | Bank Rakyat Indonesia | Financial services | 4.0 |
| 301 | Benecol | Food | 4.0 |
| 301 | Pocari Sweat | Soft drinks | 4.0 |
| 301 | Pop Mie | Food | 4.0 |
| 301 | Philips | Household & Domestic | 4.0 |
| 301 | Fanta | Soft Drinks | 4.0 |
| 301 | Supermom | Technology & electronics | 4.0 |
| 301 | TikTok | Media & Publishing | 4.0 |
| 323 | True Online | Telecoms & Utilities | 4.0 |
| 323 | Thailand Convention and Exhibition Bureau | Non-profit, public sector & education | 4.0 |
| 325 | Sim Thăng Long | Telecoms & utilities | 4.0 |
| 325 | AQUA Electrical Appliances Vietnam | Household & domestic | 4.0 |
| 325 | BONCHA | Soft drinks | 4.0 |
| 325 | CeraVe | Toiletries & Cosmetics | 4.0 |
| 325 | Suntory PepsiCo Vietnam Beverage | Soft Drinks | 4.0 |
| 325 | Cho Tot | Media & Publishing | 4.0 |
| 325 | HDBank | Financial services | 4.0 |
| 325 | Phosphalugel | Pharma & Healthcare | 4.0 |
| 325 | Galderma | Toiletries & cosmetics | 4.0 |
| 325 | 333 Pilsner | Alcoholic drinks | 4.0 |
| 325 | Bia Vet | Alcoholic Drinks | 4.0 |
| 325 | TRESemme | Toiletries & Cosmetics | 4.0 |
| 337 | Angel All Purpose Creamer | Food | 4.0 |
| 337 | Silk | Soft Drinks | 4.0 |
| 337 | Fruity Zing | Soft drinks | 4.0 |
| 337 | Enfamil | Food | 4.0 |
| 337 | Promil | Food | 4.0 |
| 337 | Jollibee | Retail | 4.0 |
| 337 | MoveIt | Transport & tourism | 4.0 |
| 337 | Payless | Retail | 4.0 |
| 337 | TM | Telecoms & Utilities | 4.0 |
| 337 | Ascenda Kid | Food | 4.0 |
MMA SMARTIES Business Impact Index
Top Advertisers in Asia Pacific
| Rank | Advertiser | Points |
| 1 | Unilever | 1056.2 |
| 2 | Grab | 949.8 |
| 3 | Mondelez International | 610.6 |
| 4 | Nestle | 554.7 |
| 5 | PepsiCo | 479.3 |
| 6 | Abbott | 246.0 |
| 7 | The Coca-Cola Company | 221.6 |
| 8 | Yum! Brands | 198.3 |
| 9 | Paragon Technology and Innovation | 195.5 |
| 10 | Samsung | 187.4 |
| 11 | McDonald’s | 181.4 |
| 12 | Haleon | 178.2 |
| 13 | L’Oréal | 170.0 |
| 14 | Galderma | 143.3 |
| 15 | Opella | 142.0 |
| 16 | Colgate-Palmolive Company | 136.7 |
| 17 | Aditya Birla Group | 125.8 |
| 18 | Globe Telecom | 113.0 |
| 19 | Game Science | 112.9 |
| 20 | Mars | 99.0 |
| 20 | Netflix | 99.0 |
| 22 | Jollibee Foods Corporation | 92.1 |
| 23 | Danone | 87.0 |
| 24 | Suntory | 84.9 |
| 25 | Beiersdorf | 83.0 |
| 25 | Yili Group | 83.0 |
| 27 | Bajaj | 81.8 |
| 28 | Djarum | 76.5 |
| 29 | Walmart | 72.7 |
| 30 | Ting Hsin International Group | 71.5 |
| 31 | adidas | 70.9 |
| 32 | Amazon | 69.8 |
| 33 | Starbucks | 67.0 |
| 34 | Voyage Australia Pty Limited | 65.0 |
| 35 | Heineken | 64.7 |
| 36 | ThaiBev | 61.1 |
| 37 | Hyundai Motor Group | 59.0 |
| 38 | Reliance Industries | 54.2 |
| 39 | Merck | 49.0 |
| 40 | Perfetti Van Melle | 48.4 |
| 41 | Reckitt | 48.3 |
| 42 | Unilab | 48.1 |
| 42 | JG Summit Holdings | 48.1 |
| 44 | PT Ultrajaya | 44.3 |
| 44 | Shell | 44.3 |
| 46 | Unicharm | 44.1 |
| 47 | Government of Vietnam | 42.9 |
| 48 | Xiaohongshu | 42.8 |
| 48 | Zespri | 42.8 |
| 50 | Bharti Enterprises | 40.4 |
| 50 | Cathay Pacific | 40.4 |
| 52 | Indofood | 40.3 |
| 52 | Indonesia Corruption Watch | 40.3 |
| 54 | Global Sport Ventures | 40.1 |
| 55 | C-Holdings | 40.1 |
| 56 | Procter & Gamble | 38.1 |
| 57 | Kalbe Farma | 36.2 |
| 58 | DHG Pharma | 36.1 |
| 59 | Government of China | 34.6 |
| 59 | XLSmart | 34.6 |
| 61 | Vietjet Air | 34.4 |
| 62 | Intel | 34.3 |
| 63 | Diageo | 33.8 |
| 64 | Shiseido | 33.1 |
| 65 | PZ Cussons | 32.2 |
| 65 | Kino Indonesia | 32.2 |
| 65 | Arira Pangindo | 32.2 |
| 68 | FE CREDIT | 32.0 |
| 69 | Robin Hood Army | 30.0 |
| 70 | BYD | 28.9 |
| 71 | Government of India | 28.3 |
| 72 | Toyota Motor Corporation | 28.1 |
| 72 | Government of Thailand | 28.1 |
| 72 | Pataya Food Group | 28.1 |
| 75 | Mynt | 28.0 |
| 76 | Allianz | 26.7 |
| 76 | Government of Singapore | 26.7 |
| 78 | WK Kellogg Co | 26.2 |
| 79 | Amer Sports | 25.7 |
| 79 | Kraft Heinz Company | 25.7 |
| 81 | Gujarat Cooperative Milk Marketing Federation | 24.2 |
| 81 | Miral Asset Management | 24.2 |
| 81 | Volkswagen Group | 24.2 |
| 81 | ITC | 24.2 |
| 81 | Government of Indonesia | 24.2 |
| 81 | Ultrajaya | 24.2 |
| 81 | Ismaya Group | 24.2 |
| 81 | Otsuka Pharmaceutical | 24.2 |
| 89 | AXA | 24.1 |
| 89 | Visa | 24.1 |
| 91 | VIB | 24.0 |
| 91 | Berjaya Corporation | 24.0 |
| 91 | CK Hutchison Holdings | 24.0 |
| 94 | Kirin Holdings | 22.3 |
| 95 | Sony | 21.2 |
| 96 | Asia Commercial Bank | 20.5 |
| 97 | Swiggy | 20.2 |
| 97 | Tata Group | 20.2 |
| 97 | Raymond | 20.2 |
| 100 | CP Group | 20.0 |
| 100 | AkzoNobel | 20.0 |
| 100 | Fujifilm Corporation | 20.0 |
| 103 | Canon | 17.1 |
| 103 | Itochu | 17.1 |
| 103 | Government of Hong Kong | 17.1 |
| 103 | Kailas | 17.1 |
| 103 | WYBOT | 17.1 |
| 103 | Alibaba Group | 17.1 |
| 103 | Spotify | 17.1 |
| 110 | KIRKBI | 16.5 |
| 110 | Red Bull | 16.5 |
| 112 | The House of Abhinandan Lodha | 16.2 |
| 112 | Vodafone Idea | 16.2 |
| 114 | Sosro | 16.1 |
| 114 | Global Enak Nikmat | 16.1 |
| 116 | The Ford Motor Company | 16.0 |
| 116 | Isuzu | 16.0 |
| 116 | Rebisco | 16.0 |
| 116′ | LT Group | 16.0 |
| 120 | Domino’s Pizza | 13.5 |
| 121 | LOF | 12.9 |
| 122 | Haier Group | 12.6 |
| 123 | Biznet Networks | 12.5 |
| 123 | Mayora Indah | 12.5 |
| 123 | Waldencast | 12.5 |
| 126 | Dabur | 12.1 |
| 126 | Duroflex | 12.1 |
| 126 | Federal Bank | 12.1 |
| 126 | Hero Motors Company | 12.1 |
| 126 | Pernod Ricard | 12.1 |
| 126 | Parle Products | 12.1 |
| 126 | inDrive | 12.1 |
| 126 | Astra International | 12.1 |
| 134 | PLDT | 12.0 |
| 135 | Tune Group | 9.0 |
| 136 | BP | 8.9 |
| 136 | CelcomDigi | 8.9 |
| 136 | ExxonMobil | 8.9 |
| 136 | National Trades Union Congress | 8.9 |
| 136 | Next Bank | 8.9 |
| 141 | Geely | 8.6 |
| 141 | Chimelong Group | 8.6 |
| 141 | Peekaboo Game Limited | 8.6 |
| 141 | Ping An Insurance | 8.6 |
| 141 | Vivo China | 8.6 |
| 141 | Lululemon | 8.6 |
| 141 | MINISO | 8.6 |
| 141 | Pelliot | 8.6 |
| 141 | Semir | 8.6 |
| 141 | Qualcomm | 8.6 |
| 151 | Giorgio Armani | 8.5 |
| 151 | Britannia Industries | 8.5 |
| 151 | Mitsubishi Group | 8.5 |
| 154 | Motilal Oswal Financial Services | 8.1 |
| 154 | Bisleri | 8.1 |
| 154 | HP Inc. | 8.1 |
| 154 | Nykaa | 8.1 |
| 154 | Suzuki | 8.1 |
| 154 | Uber | 8.1 |
| 154 | Bank Jago | 8.1 |
| 154 | Mirael Natural Indonesia | 8.1 |
| 154 | Alphabet | 8.1 |
| 163 | Kenvue | 8.0 |
| 163 | Groupe Rocher | 8.0 |
| 163 | Delivery Hero | 8.0 |
| 163 | AT&T | 8.0 |
| 167 | Foodstuffs | 5.0 |
| 167 | LVMH | 5.0 |
| 169 | Government of New Zealand | 4.5 |
| 170 | Paramount Global | 4.0 |
| 170 | Affinity Global | 4.0 |
| 170 | Apollo Tyres | 4.0 |
| 170 | RPG Group | 4.0 |
| 170 | Ujjivan Financial Services | 4.0 |
| 170 | CoinSwitch | 4.0 |
| 170 | Crompton | 4.0 |
| 170 | Goodyear | 4.0 |
| 170 | Social Worth Technologies | 4.0 |
| 170 | WAGMI Limited | 4.0 |
| 170 | Torrent Group | 4.0 |
| 170 | USHA | 4.0 |
| 170 | Kotak Mahindra Bank | 4.0 |
| 170 | Dell Technologies | 4.0 |
| 170 | JK Cement | 4.0 |
| 170 | Lenovo | 4.0 |
| 170 | Mahindra Group | 4.0 |
| 170 | PB Fintech | 4.0 |
| 170 | Mastercard | 4.0 |
| 170 | Hinduja Group | 4.0 |
| 170 | HDFC Bank | 4.0 |
| 170 | Zepto | 4.0 |
| 170 | Japfa Group | 4.0 |
| 170 | OCBC | 4.0 |
| 170 | Wings Group | 4.0 |
| 170 | Fonterra | 4.0 |
| 170 | Cellini Group | 4.0 |
| 170 | FrieslandCampina | 4.0 |
| 170 | SC Johnson & Son | 4.0 |
| 170 | The Magnum Ice Cream Company | 4.0 |
| 170 | Maybank | 4.0 |
| 170 | Philips | 4.0 |
| 170 | MultiChoice | 4.0 |
| 170 | ByteDance | 4.0 |
| 170 | True Corporation | 4.0 |
| 170 | DTH Telecommunication Service Joint Stock Company | 4.0 |
| 170 | UNIBEN | 4.0 |
| 170 | Carousell | 4.0 |
| 170 | HDBank | 4.0 |
| 170 | Century Pacific Food | 4.0 |
| 170 | NutriAsia | 4.0 |
| 170 | Blum Capital | 4.0 |
MMA SMARTIES Business Impact Index
Top Creative Agencies in Asia Pacific
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | Dentsu Creative | Ho Chi Minh City | Vietnam | Creative Agency | Dentsu International | Dentsu | 331.0 |
| 2 | M&C Saatchi Performance | Singapore | Singapore | Creative Agency | M&C Saatchi | 299.9 | |
| 3 | Dentsu Creative | Shanghai | China | Creative Agency | Dentsu International | Dentsu | 257.0 |
| 4 | Ogilvy | Ho Chi Minh City | Vietnam | Creative Agency | Ogilvy | WPP | 243.8 |
| 5 | Leo | Ho Chi Minh City | Vietnam | Creative Agency | Leo | Publicis Groupe | 205.6 |
| 6 | Leo | Bangkok | Thailand | Creative Agency | Leo | Publicis Groupe | 156.3 |
| 7 | Hakuhodo | Ho Chi Minh City | Vietnam | Creative Agency | Hakuhodo | Hakuhodo DY Group | 134.0 |
| 8 | Leo | Jakarta | Indonesia | Creative Agency | Leo | Publicis Groupe | 132.1 |
| 9 | VML | Jakarta | Indonesia | Creative Agency | VML | WPP | 100.6 |
| 10 | Purpose.Ant | Ho Chi Minh City | Vietnam | Creative Agency | 96.5 | ||
| 11 | Publicis JimenezBasic | Makati City | Philippines | Creative Agency | Leo | Publicis Groupe | 84.1 |
| 12 | Publicis | Bangkok | Thailand | Creative Agency | Leo | Publicis Groupe | 72.2 |
| 13 | Eyden | Jakarta | Indonesia | Creative Agency |
Volare Advertising Network
|
67.0 | |
| 14 | Ogilvy | Bangkok | Thailand | Creative Agency | Ogilvy | WPP | 64.1 |
| 14 | GIGIL | Taguig City | Philippines | Creative Agency | 64.1 | ||
| 16 | MullenLowe Mishra | Ho Chi Minh City | Vietnam | Creative Agency | MullenLowe Group | Interpublic Group | 57.9 |
| 17 | wow company | Jakarta | Indonesia | Creative Agency | 52.3 | ||
| 18 | Carnivo | Shanghai | China | Creative Agency | LEO Digital Network | 51.4 | |
| 19 | Flock | Jakarta | Indonesia | Creative Agency | Future Creative Network | 48.3 | |
| 20 | Ogilvy | Makati City | Philippines | Creative Agency | Ogilvy | WPP | 48.1 |
| 20 | OLIVER | Manila | Philippines | Creative Agency | The Brandtech Group | 48.1 | |
| 22 | BBDO Guerrero | Makati City | Philippines | Creative Agency | BBDO Worldwide | Omnicom Group | 47.2 |
| 23 | Choojai & Friends | Bangkok | Thailand | Creative Agency | 44.5 | ||
| 23 | Leo | Singapore | Singapore | Creative Agency | Leo | Publicis Groupe | 44.5 |
| 25 | dentsu Indonesia | Jakarta | Indonesia | Creative Agency | Dentsu International | Dentsu | 44.3 |
| 26 | Ambilhati | Jakarta | Indonesia | Creative Agency | FAB | 40.7 | |
| 27 | Leo | Mumbai | India | Creative Agency | Leo | Publicis Groupe | 40.4 |
| 28 | T&P | Jakarta | Indonesia | Creative Agency | T&P | WPP | 40.3 |
| 28 | Berakar Komunikasi | Jakarta | Indonesia | Creative Agency | 40.3 | ||
| 30 | JONGLUCKDEE | Bangkok | Thailand | Creative Agency | 40.1 | ||
| 30 | Ogilvy | Manila | Philippines | Creative Agency | Ogilvy | WPP | 40.1 |
| 32 | Ki Saigon | Ho Chi Minh City | Vietnam | Creative Agency | 36.9 | ||
| 33 | OLIVER | Jakarta | Indonesia | Creative Agency | The Brandtech Group | 32.2 | |
| 33 | OLIVER | Jakarta | Indonesia | Creative Agency | 32.2 | ||
| 35 | BBH | Singapore | Singapore | Creative Agency | BBH | Publicis Groupe | 31.2 |
| 36 | Schbang | Mumbai | India | Creative Agency | 30.0 | ||
| 37 | MOONFOLKS | Singapore | Singapore | Creative Agency | 24.2 | ||
| 37 | Good People Network | Jakarta | Indonesia | Creative Agency | GOODSTUPH | 24.2 | |
| 37 | Dentsu Creative | Jakarta | Indonesia | Creative Agency | Dentsu International | Dentsu | 24.2 |
| 40 | VML | Makati City | Philippines | Creative Agency | VML | WPP | 24.0 |
| 41 | S2B Media & Creative | Ho Chi Minh City | Vietnam | Creative Agency | 20.5 | ||
| 42 | FCB Kinnect | Mumbai | India | Creative Agency | FCB | Interpublic Group | 20.2 |
| 42 | DDB Mudra Group | Mumbai | India | Creative Agency | DDB Worldwide | Omnicom Group | 20.2 |
| 44 | Taka | Jakarta | Indonesia | Creative Agency | Future Creative Network | 20.1 | |
| 45 | PAST/NEXT | Shanghai | China | Creative Agency | Full Sense Group | 17.1 | |
| 45 | dentsu China | Shanghai | China | Creative Agency | Dentsu International | Dentsu | 17.1 |
| 47 | Enormous | Mumbai | India | Creative Agency | 16.2 | ||
| 47 | Ideas Farm | Mumbai | India | Creative Agency | 16.2 | ||
| 49 | Spa-Hakuhodo | Bangkok | Thailand | Creative Agency | Hakuhodo | Hakuhodo DY Group | 16.0 |
| 50 | 49.0 | Taguig City | Philippines | Creative Agency | DDB Worldwide | Omnicom Group | 16.0 |
| 51 | Cheil | Ho Chi Minh City | Vietnam | Creative Agency | Cheil Worldwide | 12.9 | |
| 52 | MullenLowe Lintas | Bangalore | India | Creative Agency | MullenLowe Group | Interpublic Group | 12.1 |
| 52 | MarsX | Jakarta | Indonesia | Creative Agency | Future Creative Network | 12.1 | |
| 54 | Leo | Makati City | Philippines | Creative Agency | Leo | Publicis Groupe | 12.0 |
| 55 | Publicis Chemistry | Singapore | Singapore | Creative Agency | Leo | Publicis Groupe | 8.9 |
| 56 | FULLSENSE | Shanghai | China | Creative Agency | 8.6 | ||
| 56 | Shanghai XinZhi Ads | Shanghai | China | Creative Agency | 8.6 | ||
| 58 | Ogilvy | Mumbai | India | Creative Agency | Ogilvy | WPP | 8.1 |
| 58 | ALVA Maleo | Jakarta | Indonesia | Creative Agency | Future Creative Network | 8.1 | |
| 58 | Popcult Group | Jakarta | Indonesia | Creative Agency | 8.1 | ||
| 58 | Manta+ | Jakarta | Indonesia | Creative Agency | 8.1 | ||
| 58 | OLIVER | Singapore | Singapore | Creative Agency | The Brandtech Group | 8.1 | |
| 59 | HudHud | Jakarta | Indonesia | Creative Agency | Future Creative Network | 8.1 | |
| 64 | dentsu Philippines | Makati City | Philippines | Creative Agency | Dentsu International | Dentsu | 8.0 |
| 64 | VML | Singapore | Singapore | Creative Agency | VML | WPP | 8.0 |
| 64 | Golden Communication Group | Ho Chi Minh City | Vietnam | Creative Agency | 5.0 | ||
| 67 | Ogilvy | Jakarta | Indonesia | Creative Agency | Ogilvy | WPP | 4.5 |
| 67 | Publicis | Kuala Lumpur | Malaysia | Creative Agency | Leo | Publicis Groupe | 4.5 |
| 67 | The Rabbit Hole | Mumbai | India | Creative Agency | Zoo Media | 4.5 | |
| 67 | Elmwood Brand & Design Consultancy | Singapore | Singapore | Creative Agency | MSQ Group | 4.3 | |
| 67 | Dawson | Guangzhou | China | Creative Agency | WPP | 4.3 | |
| 72 | BBH | Mumbai | India | Creative Agency | BBH | Publicis Groupe | 4.0 |
| 72 | Please See Advertising Pvt. Ltd. | Mumbai | India | Creative Agency | 4.0 | ||
| 72 | Dentsu Posterscope | Delhi | India | Creative Agency | Dentsu International | Dentsu | 4.0 |
| 72 | ARTEK GROUP | Jakarta | Indonesia | Creative Agency | 4.0 | ||
| 72 | Animal3 | Jakarta | Indonesia | Creative Agency | Future Creative Network | 4.0 | |
| 72 | Bounche | Jakarta | Indonesia | Creative Agency | 4.0 | ||
| 72 | Dentsu Redstar | Bangkok | Thailand | Creative Agency | Dentsu International | Dentsu | 4.0 |
| 72 | ZEE | Ho Chi Minh City | Vietnam | Creative Agency | 4.0 | ||
| 72 | Dentsu Redder | Ho Chi Minh City | Vietnam | Creative Agency | Dentsu International | Dentsu | 4.0 |
MMA SMARTIES Business Impact Index
Top Media Agencies in Asia Pacific
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | Wavemaker | Mumbai | India | Media Agency | Wavemaker | WPP | 595.7 |
| 2 | Mindshare | Mumbai | India | Media Agency | Mindshare Worldwide | WPP | 455.8 |
| 3 | Mindshare | Jakarta | Indonesia | Media Agency | Mindshare Worldwide | WPP | 425.1 |
| 4 | OpenMind | Ho Chi Minh City | Vietnam | Media Agency | GroupM | WPP | 305.1 |
| 5 | Mindshare | Ho Chi Minh City | Vietnam | Media Agency | Mindshare Worldwide | WPP | 279.9 |
| 6 | Mindshare | Shanghai | China | Media Agency | Mindshare Worldwide | WPP | 236.7 |
| 7 | EssenceMediacom | Ho Chi Minh City | Vietnam | Media Agency | EssenceMediacom | WPP | 212.2 |
| 8 | PHD | Jakarta | Indonesia | Media Agency | PHD Worldwide | Omnicom Group | 207.6 |
| 9 | Zenith | Ho Chi Minh City | Vietnam | Media Agency | Zenith | Publicis Groupe | 199.1 |
| 10 | Wavemaker | Bangkok | Thailand | Media Agency | Wavemaker | WPP | 177.7 |
| 11 | OMD | Makati City | Philippines | Media Agency | OMD Worldwide | Omnicom Group | 140.6 |
| 12 | EssenceMediacom | Shanghai | China | Media Agency | EssenceMediacom | WPP | 136.2 |
| 13 | Spark Foundry | Makati City | Philippines | Media Agency | Spark Foundry | Publicis Groupe | 92.1 |
| 14 | EssenceMediacom | Taguig City | Philippines | Media Agency | EssenceMediacom | WPP | 88.1 |
| 15 | EssenceMediacom | Gurgaon | India | Media Agency | EssenceMediacom | WPP | 84.8 |
| 16 | Starcom | Ho Chi Minh City | Vietnam | Media Agency | Starcom | Publicis Groupe | 66.1 |
| 17 | OMD | Auckland | New Zealand | Media Agency | OMD Worldwide | Omnicom Group | 65.0 |
| 18 | OpenMind | Bangkok | Thailand | Media Agency | GroupM | WPP | 64.1 |
| 19 | Zenith | Taipei | Taiwan | Media Agency | Zenith | Publicis Groupe | 62.3 |
| 19 | Spark Foundry | Ho Chi Minh City | Vietnam | Media Agency | Spark Foundry | Publicis Groupe | 62.3 |
| 21 | pubU | Makati City | Philippines | Media Agency | Publicis Media | Publicis Groupe | 60.1 |
| 22 | Spark Foundry | Gurgaon | India | Media Agency | Spark Foundry | Publicis Groupe | 56.6 |
| 23 | OMG | Ho Chi Minh City | Vietnam | Media Agency | Omnicom Media Group | Omnicom Group | 53.4 |
| 24 | Publicis OOH | Mumbai | India | Media Agency | Publicis Media | Publicis Groupe | 48.5 |
| 25 | OpenMind | Jakarta | Indonesia | Media Agency | GroupM | WPP | 44.7 |
| 26 | Zenith | Gurgaon | India | Media Agency | Zenith | Publicis Groupe | 44.4 |
| 27 | OpenMind | Taguig City | Philippines | Media Agency | GroupM | WPP | 44.1 |
| 28 | Wavemaker | Gurgaon | India | Media Agency | Wavemaker | WPP | 40.4 |
| 29 | Wavemaker | Jakarta | Indonesia | Media Agency | Wavemaker | WPP | 34.6 |
| 30 | Spark Foundry | Shanghai | China | Media Agency | Spark Foundry | Publicis Groupe | 34.3 |
| 31 | TKL Media | Ho Chi Minh City | Vietnam | Media Agency | DatVietVAC | 32.5 | |
| 32 | OMD | Jakarta | Indonesia | Media Agency | OMD Worldwide | Omnicom Group | 32.2 |
| 33 | Spark Foundry | Bangkok | Thailand | Media Agency | Spark Foundry | Publicis Groupe | 32.1 |
| 34 | Intersections Communications | Makati City | Philippines | Media Agency | 32.0 | ||
| 34 | OMG | Manila | Philippines | Media Agency | Omnicom Media Group | Omnicom Group | 32.0 |
| 36 | Starcom | Taipei | Taiwan | Media Agency | Starcom | Publicis Groupe | 30.0 |
| 37 | PHD | Mumbai | India | Media Agency | PHD Worldwide | Omnicom Group | 28.3 |
| 38 | Starcom | Bangkok | Thailand | Media Agency | Starcom | Publicis Groupe | 28.1 |
| 39 | mHive | Taguig City | Philippines | Media Agency | 28.0 | ||
| 40 | H+ | Singapore | Singapore | Media Agency | Hakuhodo | Hakuhodo DY Group | 26.7 |
| 41 | Zenith | Jakarta | Indonesia | Media Agency | Zenith | Publicis Groupe | 25.1 |
| 42 | H+ | Jakarta | Indonesia | Media Agency | Hakuhodo | Hakuhodo DY Group | 24.2 |
| 42 | Havas Moonfolks | Jakarta | Indonesia | Media Agency | Havas Media Group | Havas Group | 24.2 |
| 44 | Starcom | Makati City | Philippines | Media Agency | Starcom | Publicis Groupe | 24.0 |
| 44 | Zenith | Makati City | Philippines | Media Agency | Zenith | Publicis Groupe | 24.0 |
| 44 | UM | Taguig City | Philippines | Media Agency | IPG Mediabrands | Interpublic Group | 24.0 |
| 47 | Madison World | Mumbai | India | Media Agency | Madison World | 20.2 | |
| 48 | Mindshare | Bangkok | Thailand | Media Agency | Mindshare Worldwide | WPP | 20.0 |
| 48 | Wavemaker | Taguig City | Philippines | Media Agency | Wavemaker | WPP | 20.0 |
| 50 | Starcom | Mumbai | India | Media Agency | Starcom | Publicis Groupe | 17.5 |
| 51 | PHD | Shanghai | China | Media Agency | PHD Worldwide | Omnicom Group | 17.1 |
| 51 | IS MEDIA | Shanghai | China | Media Agency | 17.1 | ||
| 53 | Zenith | Mumbai | India | Media Agency | Zenith | Publicis Groupe | 16.2 |
| 53 | Wavemaker | Bangalore | India | Media Agency | Wavemaker | WPP | 16.2 |
| 55 | Pro Aktif Mediathama – DMP Communications | Jakarta | Indonesia | Media Agency | 16.1 | ||
| 56 | Hearts & Science | Makati City | Philippines | Media Agency | Hearts & Science | Omnicom Group | 16.0 |
| 56 | OMG | Makati City | Philippines | Media Agency | Omnicom Media Group | Omnicom Group | 16.0 |
| 56 | OMD | Taguig City | Philippines | Media Agency | OMD Worldwide | Omnicom Group | 16.0 |
| 56 | Wizard | Taguig City | Philippines | Media Agency | 16.0 | ||
| 60 | Mindshare | Beijing | China | Media Agency | Mindshare Worldwide | WPP | 14.5 |
| 61 | Mindshare | Gurgaon | India | Media Agency | Mindshare Worldwide | WPP | 13.5 |
| 62 | STEB Asia | Denpasar | Indonesia | Media Agency | 12.5 | ||
| 62 | Carat | Bangkok | Thailand | Media Agency | Dentsu International | Dentsu | 12.5 |
| 64 | EssenceMediacom | Mumbai | India | Media Agency | EssenceMediacom | WPP | 12.1 |
| 64 | EssenceMediacom | Jakarta | Indonesia | Media Agency | EssenceMediacom | WPP | 12.1 |
| 66 | OpenMind | Gurgaon | India | Media Agency | GroupM | WPP | 9.5 |
| 67 | OMD | Petaling Jaya | Malaysia | Media Agency | OMD Worldwide | Omnicom Group | 8.9 |
| 67 | UM | Singapore | Singapore | Media Agency | IPG Mediabrands | Interpublic Group | 8.9 |
| 69 | Starcom | Gurgaon | India | Media Agency | Starcom | Publicis Groupe | 8.1 |
| 69 | Leverate Group | Jakarta | Indonesia | Media Agency | Stagwell | 8.1 | |
| 69 | WPP Media | Jakarta | Indonesia | Media Agency | WPP | 8.1 | |
| 72 | OMD | Bangkok | Thailand | Media Agency | OMD Worldwide | Omnicom Group | 8.0 |
| 72 | OMG | Taguig City | Philippines | Media Agency | Omnicom Media Group | Omnicom Group | 8.0 |
| 74 | Mindshare | Dhaka | Bangladesh | Media Agency | Mindshare Worldwide | WPP | 5.0 |
| 74 | PHD | Auckland | New Zealand | Media Agency | PHD Worldwide | Omnicom Group | 5.0 |
| 76 | OMD | Taipei | Taiwan | Media Agency | OMD Worldwide | Omnicom Group | 4.5 |
| 76 | IPG Mediabrands | Gurgaon | India | Media Agency | IPG Mediabrands | Interpublic Group | 4.5 |
| 76 | Mindshare | Bangalore | India | Media Agency | Mindshare Worldwide | WPP | 4.5 |
| 76 | OMD | Seoul | Korea, Republic of | Media Agency | OMD Worldwide | Omnicom Group | 4.5 |
| 80 | Huasheng Media | Beijing | China | Media Agency | 4.3 | ||
| 81 | EssenceMediacom | Bangalore | India | Media Agency | EssenceMediacom | WPP | 4.0 |
| 81 | PT. Pro Aktif Mediathama | Jakarta | Indonesia | Media Agency | 4.0 | ||
| 81 | Hearts & Science | Jakarta | Indonesia | Media Agency | Hearts & Science | Omnicom Group | 4.0 |
| 81 | The Goat Agency | Jakarta | Indonesia | Media Agency | GroupM | WPP | 4.0 |
| 81 | Wavemaker | Ho Chi Minh City | Vietnam | Media Agency | Wavemaker | WPP | 4.0 |
| 81 | Initiative | Taguig City | Philippines | Media Agency | IPG Mediabrands | Interpublic Group | 4.0 |
| 81 | Mindshare | Taguig City | Philippines | Media Agency | Mindshare Worldwide | WPP | 4.0 |
MMA SMARTIES Business Impact Index
Top Digital/Specialist Agencies in Asia Pacific
| Rank | Agency | Agency Location | Country | Agency Type | Agency Group/Network | Holding company/Owner |
Total agency score
|
| 1 | PMAX | Ho Chi Minh City | Vietnam | Digital/Specialist Agency | 110.5 | ||
| 2 | Performics | Mumbai | India | Digital/Specialist Agency | Performics | Publicis Groupe | 94.2 |
| 3 | i-dac | Jakarta | Indonesia | Digital/Specialist Agency | DAC | Hakuhodo DY Group | 60.4 |
| 4 | Interactive Avenues | Mumbai | India | Digital/Specialist Agency | IPG Mediabrands | Interpublic Group | 48.5 |
| 5 | TMRW Vietnam | Ho Chi Minh City | Vietnam | Digital/Specialist Agency | 48.1 | ||
| 6 | Havas Play | Mumbai | India | Digital/Specialist Agency | Havas Media Group | Havas Group | 46.9 |
| 7 | Brilliant & Million | Bangkok | Thailand | Digital/Specialist Agency | 40.1 | ||
| 7 | I-DAC | Bangkok | Thailand | Digital/Specialist Agency | DAC | Hakuhodo DY Group | 40.1 |
| 9 | DGM Technology And Communication JSC., | Ho Chi Minh City | Vietnam | Digital/Specialist Agency | 32.0 | ||
| 10 | The Platform | Bangkok | Thailand | Digital/Specialist Agency | 28.1 | ||
| 11 | Goodidea | Shanghai | China | Digital/Specialist Agency | 25.7 | ||
| 12 | Circus Digital | Ho Chi Minh City | Vietnam | Digital/Specialist Agency | 20.5 | ||
| 13 | PivotRoots | Mumbai | India | Digital/Specialist Agency | Havas Media Group | Havas Group | 20.2 |
| 14 | T&A Ogilvy | Ho Chi Minh City | Vietnam | Digital/Specialist Agency | Ogilvy | WPP | 20.0 |
| 15 | SoCheers | Mumbai | India | Digital/Specialist Agency | 18.5 | ||
| 16 | 6e group | Shanghai | China | Digital/Specialist Agency | 17.1 | ||
| 17 | Merkle | Jakarta | Indonesia | Digital/Specialist Agency | Dentsu International | Dentsu | 16.1 |
| 17 | FORTUNA | Jakarta | Indonesia | Digital/Specialist Agency | 16.1 | ||
| 17 | Olrange | Singapore | Singapore | Digital/Specialist Agency | Future Creative Network | 16.1 | |
| 17 | Olrange | Jakarta | Indonesia | Digital/Specialist Agency | Future Creative Network | 16.1 | |
| 21 | Zhewen Interactive | Shanghai | China | Digital/Specialist Agency | 8.6 | ||
| 21 | Genudite | Shanghai | China | Digital/Specialist Agency | 8.6 | ||
| 21 | RuderFinn | Shanghai | China | Digital/Specialist Agency | 8.6 | ||
| 24 | Interactive Avenues | Bangalore | India | Digital/Specialist Agency | IPG Mediabrands | Interpublic Group | 8.1 |
| 24 | Monks | Bangalore | India | Digital/Specialist Agency | Monks | 8.1 | |
| 24 | ALVA Digital | Jakarta | Indonesia | Digital/Specialist Agency | Future Creative Network | 8.1 | |
| 27 | Cue Digital International | Taguig City | Philippines | Digital/Specialist Agency | 8.0 | ||
| 28 | VML Commerce | Guangzhou | China | Digital/Specialist Agency | VML | WPP | 4.3 |
| 29 | Unity Media | Mumbai | India | Digital/Specialist Agency | 4.0 | ||
| 29 | WeBee Social | Delhi | India | Digital/Specialist Agency | 4.0 | ||
| 29 | iProspect | Bangalore | India | Digital/Specialist Agency | Dentsu International | Dentsu | 4.0 |
| 29 | Mixed Route Juice | Gurgaon | India | Digital/Specialist Agency | 4.0 | ||
| 29 | Redcomm | Jakarta | Indonesia | Digital/Specialist Agency | 4.0 | ||
| 29 | iProspect | Jakarta | Indonesia | Digital/Specialist Agency | Dentsu International | Dentsu | 4.0 |
| 29 | Antikode | Jakarta | Indonesia | Digital/Specialist Agency | ALVA | 4.0 | |
| 29 | SEONGON | Hanoi | Vietnam | Digital/Specialist Agency | 4.0 | ||
| 29 | Ureka Media | Ho Chi Minh City | Vietnam | Digital/Specialist Agency | 4.0 | ||
| 29 | MullenLowe MARC | Makati City | Philippines | Digital/Specialist Agency | MullenLowe Group | Interpublic Group | 4.0 |
MMA SMARTIES Business Impact Index
Top Solution Providers in Asia Pacific
| Rank | Agency | Country | Agency Type | Total agency score |
| 1 | Amazon Ads | India | Solution Provider | 263.7 |
| 2 | YMT ADS | Indonesia | Solution Provider | 178.4 |
| 3 | GrabAds | Singapore | Solution Provider | 136.3 |
| 4 | Xiaomi Ads | China | Solution Provider | 94.2 |
| 5 | Silverpush | Philippines | Solution Provider | 60.1 |
| 6 | Wagawin | Philippines | Solution Provider | 52.1 |
| 7 | AnyMind Group | Vietnam | Solution Provider | 50.7 |
| 8 | GrabAds | Indonesia | Solution Provider | 45.6 |
| 9 | AnyMind Group | Indonesia | Solution Provider | 44.3 |
| 10 | ADBRO | Indonesia | Solution Provider | 40.3 |
| 11 | AnyMind Group | Thailand | Solution Provider | 40.1 |
| 12 | AnyMind Group | Philippines | Solution Provider | 40.1 |
| 13 | Indonesia Creators Economy | Indonesia | Solution Provider | 34.8 |
| 14 | Silverpush | Thailand | Solution Provider | 32.1 |
| 15 | FreakOut | Philippines | Solution Provider | 32.0 |
| 16 | Adtima | Vietnam | Solution Provider | 28.5 |
| 17 | Grivy | Indonesia | Solution Provider | 26.7 |
| 18 | eclicktech | China | Solution Provider | 25.7 |
| 19 | TenMax ADTech Lab | Taiwan | Solution Provider | 22.3 |
| 20 | InMobi Advertising | India | Solution Provider | 20.2 |
| 21 | Glance | Indonesia | Solution Provider | 20.1 |
| 22 | GrabAds | Vietnam | Solution Provider | 20.0 |
| 23 | GeTui | China | Solution Provider | 17.1 |
| 24 | Flipkart | India | Solution Provider | 16.2 |
| 25 | GrabAds | Thailand | Solution Provider | 16.0 |
| 25 | Teads | Philippines | Solution Provider | 16.0 |
| 27 | Newton, powered by Affle | India | Solution Provider | 12.1 |
| 27 | FreakOut | Indonesia | Solution Provider | 12.1 |
| 29 | mediasmart, powered by affle | India | Solution Provider | 8.9 |
| 30 | Xapads Media | India | Solution Provider | 8.1 |
| 30 | Channel Factory | Indonesia | Solution Provider | 8.1 |
| 30 | Tyroo | Indonesia | Solution Provider | 8.1 |
| 33 | POKTT | Singapore | Solution Provider | 8.0 |
| 33 | Channel Factory | Thailand | Solution Provider | 8.0 |
| 35 | ADBRO | Malaysia | Solution Provider | 4.5 |
| 36 | RevX, powered by Affle | India | Solution Provider | 4.0 |
| 36 | SingleInterface | India | Solution Provider | 4.0 |
| 36 | Hansa Cequity | India | Solution Provider | 4.0 |
| 36 | Moyo Tech | Indonesia | Solution Provider | 4.0 |
| 36 | Digital Turbine | Indonesia | Solution Provider | 4.0 |
| 36 | HYBRID ADTECH PTE. LTD. | Indonesia | Solution Provider | 4.0 |
MMA SMARTIES Business Impact Index
Top Agency Networks in Asia Pacific
| Rank | Agency network | Holding company | Points |
| 1 | Mindshare Worldwide | WPP | 1458.9 |
| 2 | Wavemaker | WPP | 888.6 |
| 3 | Leo | Publicis Groupe | 751.7 |
| 4 | Dentsu International | Dentsu | 730.2 |
| 5 | EssenceMediacom | WPP | 549.6 |
| 6 | GroupM | WPP | 471.5 |
| 7 | Ogilvy | WPP | 428.6 |
| 8 | Zenith | Publicis Groupe | 371.2 |
| 9 | M&C Saatchi | 299.9 | |
| 10 | Spark Foundry | Publicis Groupe | 277.3 |
| 11 | OMD Worldwide | Omnicom Group | 275.2 |
| 12 | PHD Worldwide | Omnicom Group | 258.0 |
| 13 | Hakuhodo | Hakuhodo DY Group | 200.9 |
| 14 | Starcom | Publicis Groupe | 173.8 |
| 15 | Future Creative Network | 140.9 | |
| 16 | VML | WPP | 137.0 |
| 17 | Omnicom Media Group | Omnicom Group | 109.5 |
| 18 | Publicis Media | Publicis Groupe | 108.6 |
| 19 | DAC | Hakuhodo DY Group | 100.5 |
| 20 | IPG Mediabrands | Interpublic Group | 97.9 |
| 21 | Performics | Publicis Groupe | 94.2 |
| 22 | Havas Media Group | Havas Group | 91.3 |
| 23 | The Brandtech Group | 88.3 | |
| 24 | MullenLowe Group | Omnicom Group | 74.0 |
| 24 | MullenLowe Group | Interpublic Group | 74.0 |
| 26 | Volare Advertising Network | 67.0 | |
| 27 | LEO Digital Network | 51.4 | |
| 28 | BBDO Worldwide | Omnicom Group | 47.2 |
| 29 | FAB | 40.7 | |
| 30 | T&P | WPP | 40.3 |
| 31 | DDB Worldwide | Omnicom Group | 36.2 |
| 32 | BBH | Publicis Groupe | 35.2 |
| 33 | DatVietVAC | 32.5 | |
| 34 | GOODSTUPH | 24.2 | |
| 35 | FCB | Interpublic Group | 20.2 |
| 35 | Madison World | 20.2 | |
| 37 | Hearts & Science | Omnicom Group | 20.0 |
| 38 | Full Sense Group | 17.1 | |
| 39 | Cheil Worldwide | 12.9 | |
| 40 | Monks | 8.1 | |
| 41 | Zoo Media | 4.5 | |
| 42 | MSQ Group | 4.3 | |
| 43 | ALVA | 4.0 |
Explore other SMARTIES Business Impact Index reports here:
SMARTIES China Business Impact Index 2025
SMARTIES India Business Impact Index 2025
SMARTIES Indonesia Business Impact Index 2025
SMARTIES Philippines Business Impact Index 2025
