Inspiring Marketing Excellence: Insights from SMARTIES™ X Global 2024

What Makes a SMARTIES™ Winner?

Each year, the SMARTIES™ X Global Awards celebrate the most innovative, effective, and impactful marketing campaigns worldwide. In partnership with Toluna, this report—authored by Keith Sutherland and Andy Santegoeds—distills learnings from the 2024 winners into 10 key insights grouped under three core themes:

1. Insight Identification & Action
2. Innovative Strategies Designed for Deeper Audience Engagement
3. Embracing the Future

From insight-driven storytelling to tech-enabled personalization and bold reinvention, these insights reveal what today’s most successful marketers are doing differently — and what others can learn from them.

📥 Download the full report here:

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