Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey’s 2022 consumer survey revealed. The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni-marketing growth strategy is no longer an option but a necessity for marketers striving for success. The Moveable Middle Consumer: A Playbook for Uni-Marketing Growth has been meticulously crafted by industry experts to guide marketers through the complexities and opportunities in contemporary consumer journeys.
Key Takeaways:
- Consumer Insight Revolution: Explore the top considerations shaping Chinese consumers’ choices.
- Uni-Marketing Imperative: Adapt to the changing landscape with a Uni-Marketing Growth strategy for survival and success.
- Operational Refinement meets Humanized Connection: Go beyond instruction, focusing on refined operations and empathetic connections.
- Data-Powered Marketing: Discover strategies rooted in data to drive short-term sales and long-term brand growth.
- Brand Stories and People-Centric Approach: Commitment to understanding unique brand stories and challenges faced by leaders.
Enhance your chances for success significantly with this Uni-Marketing Growth Playbook – to connect, understand and thrive in the modern marketing landscape.
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