The Connected Consumer Q4 2021 is a quarterly study prepared by Decision Labs. The report studies Gen Z, Y, and X for their online habits, including social media usage, entertainment (music, movies, online videos), and online shopping.
This report looks into top platforms, primary apps, indispensable apps, and multiplatform use that gives marketers deep insight into customer preferences and habits.
Key takeaways:
- Zalo overtook Facebook as the second-most preferred means of communicating with close ones, right after Messenger, for Gen Z users.
- TikTok surpassed Instagram for the first time as the fourth-most popular social media platform in Vietnam in Q4 2021.
- TikTok witnessed an impressive 6%-jump in popularity, solidifying itself as the first destination for short-video content. Yet, Facebook, followed by YouTube, scored the leaderboard for the most used app for the short videos category.
Download this quarterly report to stay on top of consumer habits and trends.
