The Connect Consumer Q3 2022 report is prepared by YouGov Decision Lab in collaboration with MMA Vietnam. This report surveyed consumer habits online, including online shopping, social media, entertainment (music, movies, online videos), and their communication. In addition, the report studies Gen Z, Y, and X and brings forth valuable insights for marketers to meet their customers at the right place with the right message.
Key takeaways:
- TikTok hasn’t grown to be Vietnamese consumers’ most preferred platform yet.
- TikTok led the short-video domain by usage.
- A consistent increase in food delivery usage across platforms with Grab Food acing the leaderboard, which presents an advertising opportunity for brands.
- Shopee, Lazada, and Facebook remain The Top 3 favoured eCommerce platforms.
Download this quarterly report to dive deep into consumer habits and trends.
