When the demand for a product is high, its value increases by default. It leads to the application of dynamic pricing, a strategic approach to adjust prices for goods or services based on factors such as demand fluctuations, competitive landscape, and market conditions. Demand-based or surge pricing is thus an essential tool for brands to […]
5 AI tools to unleash the power of dynamic pricing for your brand Read More »
Generative AI has been the talk of the marketing town for quite some time now. With the rapid advancements in technology, AI has become an integral part of marketing strategies. Particularly the GAI subset has attracted significant eyeballs, experimentation, uproar, and excitement, but also backlash, criticism, and fear. This has led to several myths and
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In the ever-evolving landscape of digital advertising, where personalisation and deep funnel metrics reign supreme, marketers are leveraging advanced strategies to connect with their audiences seamlessly. Harnessing the power of location-based targeting, encompassing both real-time precision and insightful historical analysis, these marketers have unlocked a new dimension in audience understanding across the customer cycles of
As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,
Marketing year in review: trends, takeaways & what’s coming in 2024 Read More »
The State of AI in Digital Transformation report is more than statistics; it’s a digital pioneer’s playbook. The numbers tell the first-hand story of, from, and by Chief Digital Officers (CDOs) who are at the forefront of digital transformation. Spotlighting the critical role CDOs play in directing the course of AI applications, the report reflects
State of AI in Digital Transformation: 6 Key Takeaways for Marketers Read More »
Discover the ins and outs of the AI landscape in this exclusive report by MMA Global, The State of AI Application in Digital Transformation. Based on MMA Global’s benchmark study, the report traces the changes in the AI landscape, as observed by the decision-makers in the space — Chief Digital Officers (CDOs). Why download? See
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Chinese consumers now prioritize product functionality and quality over brand and price, McKinsey’s 2022 consumer survey revealed. The touchpoints have increased, the media is more fragmented, and the online and offline consumer decision-making paths are more diversified. The uni-marketing growth strategy is no longer an option but a necessity for marketers striving for success. The
The Moveable Middle Consumer: A Playbook for Uni-marketing Growth Read More »
The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These marketing trends have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape. As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to
Marketing Year In Review: Trends, Takeaways & What’s Coming In 2024 Read More »
Sixty percent of U.S. internet adults play PC and console games, with the percentage increasing among younger generations. Chances are, your app’s target audience is playing PC and console games. Gaming marketers and developers from mobile apps and gaming studios looking to acquire new users would do well to expand their advertising channels—particularly to PC
PC and console: Game-changing advertising channels Read More »
In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward
Tracing the impact of AI on marketing in 2023 Read More »
