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The 2025 Consumer Spending Shifts, New Costs, and Marketing Opportunities 2

The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities

Consumer behavior is shifting fast, influenced by rising costs, evolving technology, and changing expectations. Marketers who keep up with these trends will have a better shot at staying ahead of the competition. Here’s a look at what’s happening with consumer spending in 2025 and what it means for brands. How Consumer Spending Is Changing (Image […]

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Building elevator digital media forum and new opportunities for Vietnamese businesses

On August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, MMA Global, in collaboration with Chicilon Media, organized the first-ever event in Vietnam about elevator digital media with the theme “Leading New Era of Advertising: Building Elevator Digital Media Forum.” This event not only marked a significant milestone in raising awareness

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Digital Marketing Experience Strategy: Where real emotion is the key factor in the Car buying Journey

Digital Marketing Experience Strategy: Where real emotion is the key factor in the Car buying Journey

In 2026, the Vietnamese automotive market is more competitive than ever with the mass entry of new players, while the customer journey has undergone a radical transformation. This article analyzes three pivotal Brand Experience (BX) trends that automotive brands must master to win the 2026 racenot through larger budgets, but by delivering experiences that hit the right person,

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Vietnam E-commerce 2025: 26% growth, but consumers are increasingly price-sensitive

Vietnam E-commerce 2025: 26% growth, but consumers are increasingly price-sensitive

E-commerce intelligence firm YouNet ECI has officially released the Vietnam E-commerce Landscape & Consumption Insights Report 2025. The report highlights a paradox: while online spending continues to grow strongly, the era of “easy growth” has ended, forcing brands into a period of rigorous market filtration.  The report updates multi-industry e-commerce revenue figures continuously collected and processed by YouNet ECI

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DV Global Insights, APAC: How Consumers And Marketers Use Walled Gardens

DV Global Insights, APAC: How Consumers And Marketers Use Walled Gardens

The walled gardens offer scale and rich engagement, but for marketers, they also create a constant give-and-take between performance, protection and efficiency. Any missteps in these environments can result in missed audiences, wasted spend and potential risks to the brand.  The question is no longer whether to invest in walled gardens, but how to maximize every dollar.

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Abhishek Pujar, Commercial Lead, Integral Ad Science (IAS)

Advancing Media Quality: The Strategic Role of AI in India’s Digital Advertising Evolution

Today, the conversation among marketers in India has shifted. The debate is no longer about whether digital advertising works; it is about whether it delivers on its full promise and drives real business results. As digital continues to expand, complexity grows: more channels, more formats, and more audience data, all against a backdrop of heightened consumer expectations. Teams are

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From Beauty Solutions to Everyday Habits

From Beauty Solutions to Everyday Habits: Skincare Industry Insights from Social Media Discussions (2024–2025)

In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and

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YouNet Vietnam E-commerce Intelligence: Consumer Insights and Strategies for Brands towards 2028

The emergence of TikTok, together with the rise of shoppertainment in 2023, has fundamentally reshaped consumers’ purchasing habits and spending power on E-commerce. YouNet ECI – a leading E-commerce growth consulting firm for brands in SEA, and YouNet Media’s data intelligence forecasts that in the best case scenario, the Vietnam E-commerce market will grow at a 35% CAGR, reaching approximately $49.9 billion by 2028.  However, the rapid growth does

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Knitwear & “Gifting”: User Insights and Strategies for Fashion Brands in Winter

As winter arrives, demand for warm fashion on social media surges and gives rise to distinct seasonal consumer behaviors. Buzzmetrics research shows that knitwear is not only an essential wardrobe item but has also evolved into an emotionally meaningful product—often chosen to express care for loved ones during the year-end period. This article analyzes social

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