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As each year draws to a close, the APAC region begins bustling with festivities. For over 60% of the world’s population, this time is for gathering with family and friends and gift-giving. This critical period for retailers comes with a spending spree on food, clothes, electronics, and more.  Shoppers are often willing to spend much […]

The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in

As data continues to shape the marketing landscape, understanding privacy implications is crucial for industry leaders. MMA Global, in collaboration with AppsFlyer, has released the report “State of Data Privacy: Three Schools of Privacy and the Rise of PETs in the Age of AI,” offering a comprehensive view of data privacy’s current state and future

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is making waves, transforming how businesses across the Asia-Pacific (APAC) region engage with consumers. The comprehensive report “The State of AI in Marketing: AI Trends and Actionable Insights,” developed by MMA Global APAC in collaboration with Punctuate Inc., offers a deep dive into AI’s

In the dynamic landscape of Indonesian consumerism, the age-old adage “survival of the fittest” has never rung truer for businesses. SAP Emarsys’ 2023 Customer Loyalty Index survey investigated over 10,000 consumers globally and observed a decline in brand loyalty from 79% to 68%, indicating shifts in consumer-brand interactions and an acute need for brands to

In today’s dynamic digital landscape, marketers face the ongoing challenge of reaching the right audience at the right time, across multiple channels but artificial intelligence (AI) has revolutionized audience segmentation, offering unparalleled precision and effectiveness. It has enabled brands to reach target groups across channels using big data analytics and real-time consumer behavior insights. Further,

AI enables Unconventional Thinking In 2024, AI is experiencing a significant surge, starting with transforming abstract concepts into tangible realities.  Collaboration with AI unlocks unbounded creativity. For instance, while mentioning “Catfish,” one might envision the literal fish, but AI transcends conventional thinking by envisioning a fusion of cat and fish, showcasing its capacity to think