Search Results for: brand awareness

For more than a decade, marketing growth has largely been driven by one dominant logic: better campaigns lead to better results. Teams optimize targeting, creatives, and media buying strategies, expecting incremental gains to translate into sustainable growth.  Yet across industries, a different pattern is emerging. Customer acquisition costs continue to rise, conversion rates plateau, and the effectiveness of incremental spend declines. What once […]

In 2026, much of commerce is decided before a consumer consciously makes a choice. Ranking algorithms, recommendation engines, and AI agents determine which products are surfaced, compared, and considered. Marketing increasingly operates inside those systems. Across APAC’s marketplaces and Retail Media Networks (RMNs), commerce environments are becoming machine-governed ecosystems where exposure, optimization, and transaction occur

Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani.  In this interview with

2025 wasn’t the dawn of AI, it was the year it became infrastructure. Across APAC, AI moved from isolated experiments into the daily workflows of creativity, media, and customer experience. Global AI-in-marketing investment surpassed US$47.3 billion, and 88% of marketers now use AI tools every day. The real shift took place where marketers began seeing