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Unconstrained Banking: Awakening customer through a Brand Experience Ecosystem

As banking applications gradually fall into a “sea of sameness,” pure convenience is no longer enough to maintain a competitive edge. This article deciphers the psychology of “Lazy Loyalists” and proposes in-depth Brand Experience (BX) strategies to break through user apathy. Through the SCT (Strategy – Creative – Technology) model from Novaon Digital, you will find the solution to […]

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10 Brand Experience Trends for Winning Gen Z in Banking & Finance 2026

70% of Gen Z conduct transactions via smartphone, and trust is increasingly shaped by real experiences rather than brand reputation. Entering 2026, this generation has become a core user group for the Banking & Finance industry, characterized by digital-first, cautious behavior and high expectations for experience. In this context, designing a suitable Brand Experience has become a critical condition

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The Missing Brand Metric: Why Brands Can’t Afford to Ignore User-generated Content

For decades, brand tracking has been ruled by methodical, structured surveys. But what if we told you that some of the most powerful brand signals don’t come from trackers, but from consumers? We’re talking about user-generated content (UGC): memes, rants, reviews, TikTok videos (and more) that shape how people experience your brand in real life. If you’re not treating this social signal as a core brand

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The Third Wave Unfolds: Retail Media’s Growth Trajectory for APAC Brands in 2026

For more than a decade, digital advertising has been plagued by the perennial challenge of measuring true efficacy. That era is over. The rise of Retail Media Networks (RMNs) marks the third wave of digital marketing, an era defined by precision, accountability, and predictive intelligence. According to eMarketer, RMNs are set to capture over 20%

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The Hidden Multiplier Effect of Brand on Sales Growth

Marketers often split their budgets into two camps: performance for quick wins and brand for long-term awareness. Performance gets the dashboards and dashboards get the budget. Brand is left fighting for justification. But new research from the Brand as Performance (BaP) initiative proves that this split is misleading. Brand does not just support performance —

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Brand as Performance Turns Favorability into ROI

For years, marketers have been trapped in the same debate: does brand really drive sales, or is it just a long-term halo effect that’s impossible to measure? Performance teams have dashboards full of conversions and ROAS, while brand teams are left defending impressions, reach, and awareness. No surprise then that only 23% of marketers say

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Brand is a Business Asset. It’s Time Finance Sees It That Way

Let’s be honest. Brand building often gets sidelined in budget discussions. For many CFOs, brand feels like a black box: creative but costly, and difficult to measure. It’s treated as an expense, not a driver of growth. But the data in a recent MMA study tells a different story. Brand isn’t just about awareness or

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How AI-Powered Engagement Transformed Oreo’s Brand Connection

AI Use Case Drop: AI-Powered Audience Engagement Artificial intelligence is no longer just a tool—it’s a business accelerator reshaping marketing at its core. At SMARTIES APAC 2024, the most innovative and results-driven AI campaigns were recognized for their ability to enhance engagement, boost sales, and redefine audience interactions. Our AI Use Case Drop series spotlights

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Can An Attention-First Approach Accelerate Bottom-Funnel Success For Brands?

Brands today encounter significant challenges in capturing and maintaining their audience’s focus, primarily due to the limited attention spans of consumers. Despite increasing their efforts in digital advertising, numerous brands still struggle to ensure their ads are not just viewed, but rather seen and remembered. Attention vs. Viewability Viewability, which is largely device-driven, refers to

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Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution

Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted

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