Harnessing AI to Maximize Customer Exchange Value The tales of how AI is revolutionizing marketing are echoing in the industry, remodeling almost every component. While there are many instances of AI in marketing, one of the most prominent ones is to enhance customer experience. A recent study shows that 82% of consumers are likely to […]
AI and Machine Learning for maximizing customer experience Read More »
SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact. This year’s SMARTIES Awards celebrate renewed vigor and energy to recognize creativity, innovation, and the future of marketing excellence. In addition, this year introduces two new
SMARTIES Awards 2023 – Submission Kit Read More »
The unprecedented change brought by the novel pandemic has shifted the way we work and live, making marketing more complex than ever. Furthermore, active internet users are projected to reach over 900 million by 2025. This makes targeting and catering to evolving customer expectations even more complex. As a result, marketers need to provide unparalleled
MMR: Building Winning Marketing Organizations Read More »
The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy. Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.
