The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways […]
How can AI improve Customer Lifetime Value? Read More »
With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies. While the essence of AI is widely understood, this blog delves
The Synergy of Marketing and AI: A Path to Collaborative Intelligence Read More »
Personalization is the game-changer in the ever-evolving marketing realm, empowered by technological advancements. Marketers must adapt to novel strategies and tech to effectively reach their audiences. Data-driven campaigns on connected TV are proving highly efficient, offering superior results. They harness rich user data to craft tailored messages and strategies, ensuring enhanced consumer engagement and returns.
Tune into Data-Driven Campaigns on Connected TV | Brand Safety & MarTech Report 2023 Read More »
MMA is thrilled to invite industry leaders across the world to shape the future of marketing with its flagship events this September. MMA Innovate Vietnam 2023 will give marketers access to the latest trends, strategies, and technologies shaping the marketing landscape. SMARTIES X Global & SMARTIES India Gala will bring together the industry to cheer
MMA is thrilled to invite industry leaders across the world to shape the future of marketing with its flagship events this September. MMA Innovate Vietnam 2023 will give marketers access to the latest trends, strategies, and technologies shaping the marketing landscape. SMARTIES X Global & SMARTIES India Gala will bring together the industry to cheer
The recent surge in AI tools, led by ChatGPT, has brought a revolution to the marketing industry. These powerful AI technologies have become indispensable assets for marketers, enabling them to optimize campaigns, enhance customer experiences, and unlock new opportunities. Leading brands like Canva, Notion, and Google are developing their own AI tools or integrating AI
Beyond ChatGPT: Top 18 AI Marketing Tools for 2023 Read More »
The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion. By 2026, it is expected that retail media spending will constitute over 25% of the total digital media expenditure[1].
Top Factors That Are Fueling the Growth of Retail Media Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC The last decade has seen a remarkable transformation in the realm of voice search. Once fraught with technological challenges—uncertainty in results, lack of voice recognition, and lack of personalization—it is now an everyday convenience for consumers. With advancements in AI
How is AI ML impacting Voice Search in 2023 and beyond? Read More »
AI is transforming how marketers generate insights, make data-driven decisions, and reach their audiences. From hyper-personalization to AI-powered chatbots and predicting the next moves to content generation, AI has moved from simple automation to a more integrated approach enabling marketers to understand their consumers and deliver experiences in a way that has never been done
How is the Role of Consent and Data Governance Evolving in AI-Powered Marketing? Read More »
Voice-enabled advertising: conversational commerce and connected cars “Hey Siri, what’s the weather like today?” From voice-searching to sending voice commands on Smart Home Devices such as Apple HomePod and Google Assistant, consumers’ comfort and preference have rapidly shifted towards voice-based channels. An Adobe Analytics study reveals that 91% of business decision-makers are investing significantly in
Conversational Commerce & Connected Cars Read More »
