The unprecedented change brought by the novel pandemic has shifted the way we work and live, making marketing more complex than ever. Furthermore, active internet users are projected to reach over 900 million by 2025. This makes targeting and catering to evolving customer expectations even more complex. As a result, marketers need to provide unparalleled personalization and convenience to customers.
This playbook sheds light on the next frontier and guides how marketers can create winning organizations.
Key takeaways:
- 82% of customers are more likely to share their information with companies that can provide a connected and personalized experience tailored specifically for them.
- India is witnessing a positive response, with creators’ reach being 2X over brand reach and creator conversion rate nearly 3X that of brands.
- 82% of consumers claim that instant responses to their questions play a significant role in the buying process when contacting brands.
Download this insightful report to leverage insights shared by over 50 experts across multiple domains and from GroupM thought leaders.
