Ever since the pandemic catapulted digital transformation, marketers and businesses have grappled with the latest technology to stay relevant in today’s dynamic business landscape, capture shrinking audience attention, and cater to changing buying behavior.
However, with over 8,000 MarTech tools, it gets overwhelming to optimize tech stack and campaigns and, most importantly—ensure brand safety.
So in the MMA Indonesia Brand Safety & MarTech Report 2022, we’ve pooled advice from industry leaders and surveyed participants across B2B and B2C sectors to highlight the pressing marketing issues, actionable takeaways, case studies, and best practices on brand safety and how to create a valuable MarTech stack.
Key takeaways:
- 54% of participants consider Ad Fraud a threat, contributing to digital spending waste.
- 77% of organizations maintain brand safety guidelines distinctively from brand identity guidelines.
- 50-60% of Indonesian marketers feel the impact of ad fraud and a lack of brand safety.
- Shoppertainment is set to bring massive opportunities for marketers. It’s expected to expand to a market value of over USD 1 Trillion by 2025, compared to USD 500 Billion value today.
Download this report to gain actionable insights, expert advice, and best practices on MarTech and Brand Safety.
