On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam. This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for networking and learning among industry elites.
Since its debut in 2011, MMA Impact Vietnam has been an iconic event, regularly introducing the latest marketing trends and updates. Organized by MMA Global, it has established a pioneering reputation in shaping the future of marketing, particularly in the wake of explosive growth in technology and AI.
Technology Plays a Key Role in the Marketing and Business Landscape of 2024
With AI, AR, personalization, and cutting-edge marketing trends on the agenda, MMA Impact 2024 has captured the interest of professionals from across the globe. Experts will share exclusive insights from MMA Global APAC on overcoming barriers such as skill gaps and costs in integrating AI into marketing strategies. This will enable automation, more sophisticated data analysis, and precise forecasting.
Morning sessions will focus on high-level strategies such as brand building, consumer psychology, and crafting impactful connections. In the afternoon, two breakout rooms will dive into the transformative role technology plays in creative marketing strategies.
Breakout Room 1 will address The Evolution of Content Marketing: Staying Relevant in a Crowded Space, with practical tips on standing out in a hyper-competitive digital world. The room will also explore how augmented reality (AR) is enhancing digital content with real-world interactions, showcasing innovative product launches and shopping experiences through AR. There’s also a session for video marketers, focusing on leveraging short-form videos on platforms like TikTok, Instagram, and YouTube to boost user engagement and conversions.
Meanwhile, Breakout Room 2 will delve into AI-driven content creation and strategy development. Kicking off with AI in Creative Marketing: Human Ingenuity Meets Machine Precision, this session will highlight how AI fuels creativity, brand storytelling, and deeper customer engagement. Another session on Hyperpersonalization will discuss how companies are using AI and machine learning to create unique consumer experiences that enhance brand loyalty. Finally, the session on Evolving Consumer Behaviors will address how to utilize behavioral data to create adaptable and effective marketing strategies.
Top Marketing Leaders Gather at Vietnam’s Premier Event
MMA Impact 2024 will host top names from major brands like Google, TikTok, Unilever, and Coca-Cola. International speakers from APAC regions like Indonesia, China, India, and Singapore will provide fresh perspectives on industry trends.
Beyond AI, participants will gain access to an array of strategies and tools to navigate rapid market changes, make informed business decisions, and build stronger brands. Topics will include omnichannel marketing campaigns, personalized customer experiences, and consumer psychology insights to help brands influence purchasing decisions.
This year’s event promises to deliver deep insights and practical solutions, reinforcing MMA Impact 2024’s indispensable role in preparing the marketing community to seize future opportunities in the ever-evolving tech landscape.
More details can be found at: mmaglobal.com/impactvietnam2024
About MMA Impact
MMA Impact, hosted by MMA Global, stands at the forefront of modern marketing. The event serves as a critical platform for professionals to exchange knowledge on emerging technologies like AI, Big Data, and digital advertising. It also showcases cutting-edge research, helping businesses navigate the complexities of digital-era marketing. Attendees benefit from rich networking opportunities and the chance to form strategic partnerships.
Since its debut in Vietnam in 2011, MMA Impact has attracted leading global brands such as Coca-Cola, Google, and Grab, along with top media and marketing agencies. Over the past decade, it has become a hallmark event, providing invaluable insights to thousands of marketing professionals in Vietnam.
About MMA Global
With a membership of over 800 companies and 15 regional offices, MMA Global is the only marketing trade association that unites the entire ecosystem, including marketers, Martech companies, and media firms. Led by CMOs, MMA helps drive innovation in marketing, grounded in science and peer experience. By investing in rigorous research, MMA delivers actionable insights that shape the future of marketing while optimizing current practices.
