Metrics are the window to performance—they are the measurement of what works and what doesn’t.
However, a lack of universally accepted standards around metrics to measure digital media is a key barrier to adopting digital media strategies. “What are the metrics that matter and must be measured?” and “How do we measure the cross-media impact of advertising in a comparable way across all digital and non-digital media?” being the most crucial.
Therefore the Metrics That Matter report taps into the ecosystem of advertisers, publishers, and research agencies, to arrive at commonly agreed-upon solutions and metrics to measure digital media. This defines and establishes the industry standard that will make the adoption of digital media easier for Indian advertisers.
This report delves into:
- Key metrics that matter for advertisers
- Output vs. Input Metrics
- Methods to measure output metrics
- Maturity model of measurement
This is only the tip of the iceberg. Download this report to navigate the complex waters of measuring digital efforts and amplify your marketing initiatives.
