The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers.
This report is the sixth chapter of Brand Safety & MarTech Report 2023 and discusses the 5 key reasons for this shift and De-Influencing: Creator Economy 2.0.
Download this report to learn how your brand can tap into the creator economy while keeping authenticity at the forefront and winning consumer trust.
