The unprecedented impact of the novel pandemic has led to significant changes in customer behavior and habits, including browsing and shopping patterns.
As noted by a majority (90%) of global business executives, the pandemic-driven shifts will continue to persist post-crisis, including an increased number of individuals browsing and buying products on social media and community forums.
This has led to the proliferation of marketing technology (MarTech), with over 8,000 organizations providing services.
This report addresses how marketers can effectively exploit MarTech to reach socially woke and technologically advanced customers.
Some of the key points covered in this report are as follows:
- What is MarTech?
- Why does marketing need to embrace MarTech?
- Relationship between MarTech and media development.
- Actionable steps for implementing MarTech in digital marketing.
Read this report to gain insights on capturing customer attention in a dynamic landscape and actionable advice on utilizing MarTech to boost marketing efficiency.
