How to Achieve Success During Ramadan 2026?

22 Dec 2025 | By Hybrid

Ramadan in Indonesia has always been a cultural milestone. Although, for marketers, it is a month where attention, intent, and movement converge across digital and offline environments. As consumer behaviour shifts, the brands that win Ramadan are those that build intelligence into every part of the journey: from context and relevance to creative and measurement.

In 2026, Ramadan campaigns will not be defined by bigger budgets, but by smarter, AI-driven communication that adapts to the mindset, emotions, and daily rhythms of Indonesian users.

“Hybrid operates across varios regions with very different cultural dynamics, and Ramadan in Indonesia is a perfect example of how global AI solutions must be locally intelligent – understanding context, timing, and real human behavior rather than relying on static targeting models.”

— Shreyas Sathe, CEO, Hybrid INSEA

Specialists from Hybrid, an international AdTech ecosystem with a proprietary technology stack, shared five steps to ensure your campaign thrives this Ramadan 2026.

Let Context Drive Relevance

During Ramadan, content consumption becomes highly intentional. People actively seek content around spirituality, recipes, financial planning, charity, entertainment, and family. They are not just browsing — they are looking for meaningful, useful, or inspiring content.

For marketers, this means context is everything. Ads that appear in the right environment: on websites, apps, and platforms that match these topics, are much more likely to capture attention naturally. When the message aligns with what the audience is intentionally consuming, it feels relevant, not intrusive.

Make Creative Intelligence Your Advantage

Attention spans contract during Ramadan’s fast-paced digital days. Brands need creatives that adapt to context, format, and user intention.

VOX Contextual Advertising Solution provides a unique In-image network powered by AI-based technology, taking in-image ads to a new level of contextual and visual targeting for highly relevant contact with consumers — making it one of the most effective tools for capturing and sustaining user attention.

When context shifts every few hours, relevant and visually striking creative ensures ads stand out and remain top of mind for users.

Follow the Ramadan Rhythm

Leverage VOX Ramadan integration to align your ads with key daily windows — early morning, pre-iftar, and post-iftar. By showing relevant, timely content during these moments, your creatives reach users when they are most attentive and receptive, increasing engagement and ensuring your brand stays top of mind throughout the day.

Ramadan is a Multi-Context Journey

People move between reading apps during sahur, video and entertainment in the afternoon, and lifestyle, shopping, and gaming apps after iftar. This multi-app journey requires brands to activate campaigns dynamically, not statically.

This behavior positions Ramadan as a high-value moment to activate synchronized TV and CTV, maximizing cross-screen impact at a time when audience attention is at its peak.

Connect Online Attention to Offline Action

Ramadan accelerates physical movement around mosques, restaurants, malls, food outlets, and community spaces. The opportunity to connect online engagement with offline action has never been stronger.

Hybrid employs Hyperlocal Targeting that allows brands to reach users within specific neighbourhoods and real-world points of interest using real-time mobile location data. Paired with Online-to-Offline Reporting, marketers can quantify how many users convert offline after seeing an online ad.

Ramadan 2026 Will Belong to the Brands That Move With Intelligence

Ramadan is no longer just a seasonal peak: it is a moment where attention, relevance, and movement intersect across screens and streets. The campaigns that will lead Ramadan 2026 are those that: