The highly anticipated MMA Impact Indonesia 2024 concluded with resounding success, solidifying its role as a premier forum for the marketing and advertising industries. Held on November 15, 2024, at the Ritz-Carlton Jakarta Mega Kuningan, the event brought together over 500 industry leaders, including C-Suite executives, business owners, and top decision-makers from Indonesia and beyond. This year’s theme, “Navigating Marketing: Leadership, Innovation & Future Strategies,” set the stage for thought-provoking discussions and actionable insights.
A New Era of Leadership
A landmark moment at the event was the appointment of Sutanto Hartono, Managing Director of Emtek, as the Chairperson of MMA Global Indonesia. With a proven track record in digital transformation and cross-industry collaboration, Hartono’s leadership is poised to propel MMA Global Indonesia into its next chapter of innovation.
The forum also welcomed Mr. H. Anies Baswedan as the Chief Guest. A prominent figure in education and public service, Mr. Baswedan inspired attendees with a call to action, urging businesses to embrace digital transformation as a tool to elevate Indonesia’s global standing. His address emphasized the need for ethical innovation and collaborative efforts to position Indonesia as a leader in the digital economy.
Key Themes and Discussions
The event tackled critical topics shaping the future of marketing:
- Artificial Intelligence (AI)
The adoption of AI is reshaping marketing strategies. A Google report highlighted that 73% of early adopters are already seeing significant revenue and customer experience gains. With AI spending in Indonesia projected to reach 5 trillion Rupiah by 2027, businesses are exploring responsible and ethical implementation.
- Retail Media Networks (RMNs)
Indonesia leads Southeast Asia with a projected 13.41% CAGR in RMN ad spend, reflecting their growing importance as an advertising channel.
- Consumer Behavior Shifts
Indonesian consumers are increasingly seeking seamless content discovery and emotionally resonant experiences. With over 80% of digital time spent on mobile devices, the need for mobile-first strategies has never been greater.
Insights from the Modern Marketing Reckoner 2024
The unveiling of the Modern Marketing Reckoner 2024 report provided fresh perspectives on trends and innovations driving Southeast Asia’s marketing landscape.
Key findings included:
- AI as a Game-Changer
By 2030, AI is expected to augment 80% of marketing activities, with the predictive AI market in the Asia-Pacific forecasted to grow by 20%.
- Rise of Local Brands
Over 1.28 million Indonesian consumers shifted from international to local brands between mid-2023 and mid-2024, reflecting the growing demand for homegrown products.
The Modern Marketing Reckoner 2024 Report is a comprehensive resource to empower industry leaders with forward-looking strategies and scalable business solutions for 2025, leveraging new technologies and adapting to evolving consumer trends to reach ultimate business goals. By embracing the strategies and recommendations outlined in this report, companies can set themselves apart in a competitive market and lead with vision and agility.
This report is enriched with relevant Indonesian data, insights, and an outlook on marketing and advertising, as it addresses the profound impact of digitization and the evolving digital economy, guiding the industry leaders to navigate and succeed in an ever-changing digital landscape.
Download MMA Indonesia Modern Marketing Reckoner 2024.
