Marketing Today

4 Insights Marketers Need to Know About Indonesia’s Ramadan Shoppers in 2026

As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to […]

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Aastha Sharma - DGM & Head Of Marketing

Winning Ramadan Is No Longer About More Media. It Is About Smarter Context

Ramadan is Indonesia’s most powerful commercial season and increasingly its most complex. Every year, millions of consumers flood digital platforms searching for recipes, gifting ideas, fashion inspiration, and last-mile deals. YouTube alone reaches 75% of Indonesian adults during Ramadan, driving over 153 billion views. Attention is at its peak. So is the intent.  According to

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Year in Review 2025: The Golden Year of Local Streaming Content in Indonesia

Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country.  Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by

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Japanese Automakers Lead On Quality And Value Among Indonesians, YouGov Study Finds

Emerging brands gain interest, with 58% saying they are open to buying from a new or emerging car brand  Data from new YouGov’s ‘Indonesia next-gen car outlook 2025’ report reveals that Japanese car brands remain the undisputed leaders in perceived quality and value among Indonesian consumers, with 90% rating them as “good quality” and 83% calling them “good value

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Modern Marketing Reckoner 2025 Industry Report, Defining The Future Of Indonesia’s Marketing Landscape

Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It

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Why Your Data Maturity Journey Feels Like Running in Quicksand

Getting to true data maturity isn’t easy. Most organizations hit the same walls over and over, slowing progress and limiting real business impact.  MMA Global’s Data Maturity Framework 2.0 research reveals exactly what’s holding marketers back—and why these obstacles keep showing up.  Everyone’s Moving Too Slowly  Here’s the uncomfortable reality: despite everyone talking about how important data is, actual progress toward data maturity crawls along

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The Hidden Catalyst: How C-Suite Alignment Accelerates Data Maturity

Unlocking data’s transformative power requires more than tools and technology. Companies need a clear data vision tightly aligned with business objectives. That means ditching siloed experiments and fragmented ownership for a unified, strategic approach.  How Data Leaders Get Alignment Right  Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16  Data Leaders—the elite 13% demonstrating advanced maturity across nearly every dimension—share one critical trait: strong data vision paired with

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The Data Leader Advantage: How Top Performers Extract Maximum Value

Revenue Growth and Long-Term Thinking  Data Leaders use consumer data primarily to drive top-line revenue growth. That’s priority one, followed closely by improving operational efficiency and margins. But here’s what sets them apart: while most marketers chase short-term wins like ROAS, Data Leaders think long-term—focusing on brand health and overall ROI. They understand that data fuels the AI-driven future, and accelerating

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The Missing Brand Metric: Why Brands Can’t Afford to Ignore User-generated Content

For decades, brand tracking has been ruled by methodical, structured surveys. But what if we told you that some of the most powerful brand signals don’t come from trackers, but from consumers?  We’re talking about user-generated content (UGC): memes, rants, reviews, TikTok videos (and more) that shape how people experience your brand in real life. If you’re not treating this social signal as a core brand

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