Marketing Today

The depth of data available to marketers today is both a boon and a bane. It is complex, vast, and immense. On one hand, it provides unprecedented insights that enable highly targeted and personalized advertisement. On the other hand, the complexity of managing data, optimizing campaigns, and making timely decisions can overwhelm marketers, especially in

AI is a uniquely powerful tool, which is rapidly evolving and revealing its myriad transformational usage. But we are nowhere close to fully understanding its capabilities and shortcomings. In this context, it is wise to caveat the boisterous noises around AI with notes of caution emanating from marketing experts about the utmost importance of responsible

In a surprising turn of events, Google has announced that it would now allow Chrome users to determine the fate of third-party cookies, as opposed to its earlier stance of junking these tracking codes altogether, in much the same way Apple repurposed Safari. This development has left marketers and advertisers pondering the implications and scrambling

In 2023, $134.8 billion was spent on retail media globally. This figure is estimated to reach $153.3 billion globally in 2024, a 13.7% year-on-year growth. But why are marketers investing heavily in retail media? Because retail media allows advertisers to show their products directly to the consumer. However, it’s not as simple. Consumer attention is

As data continues to shape the marketing landscape, understanding privacy implications is crucial for industry leaders. MMA Global, in collaboration with AppsFlyer, has released the report “State of Data Privacy: Three Schools of Privacy and the Rise of PETs in the Age of AI,” offering a comprehensive view of data privacy’s current state and future

AI-powered predictive analytics is emerging as a cornerstone of effective marketing strategies, enabling unprecedented levels of personalization. By analysing vast amounts of consumer data, AI can predict individual preferences, behaviours, and future actions with remarkable accuracy. This predictive capability allows marketers to move beyond simple demographic segmentation to create truly personalised experiences that resonate with

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is making waves, transforming how businesses across the Asia-Pacific (APAC) region engage with consumers. The comprehensive report “The State of AI in Marketing: AI Trends and Actionable Insights,” developed by MMA Global APAC in collaboration with Punctuate Inc., offers a deep dive into AI’s

Marketing Meets AI: Key Conversations At the intersection of marketing and AI, the seemingly endless possibility of hyper-personalised campaigns emerged as the predominant theme among speakers, but in-depth discussions on a host of topics ranging from ‘ethical and responsible approach to AI’ to ‘human-AI collaboration’, and ‘the rise of AI content’ rounded off the event: