Marketing Today

Indonesia’s retail sector continues to show strong momentum, recording 6.5% year-on-year growth in February 2026, driven by robust household consumption. Yet growth alone is no longer enough. Rising operational costs, fragmented customer journeys, limited operational visibility, and higher expectations for seamless experiences are reshaping what drives retail success.   Today’s path to purchase is no longer […]

TikTok has become core media across APAC and increasingly the platform where attention, intent, and discovery converge. In Vietnam alone, TikTok now reaches 76.1 million adults aged 18 and over, equivalent to 88.8 percent of the country’s internet user base (1). Every day, millions move through the platform discovering products, trends, advice, and entertainment. Attention

  Marketing + Media Alliance (MMA) Indonesia will bring the country’s most consequential marketing and advertising leaders to JW Marriott Hotel Jakarta on 16th July 2026 for one purpose: To define what leading Indonesia’s next era of growth looks like. MMA Marketing Talk 2026 opens under the theme Lead with Innovation. Grow with Purpose.  MMA Marketing Talk (MMT) 2026 is a full-day conference

One fine morning, your boss walks into the meeting room and throws a tough puzzle your way: “Our ad spend this month jumped by 50%, but the actual orders coming from our existing customer base dropped by half. Look into this and see how we can optimize our digital channels.”  If the very first answer that pops into

The FMCG industry is entering a major phase of transformation as consumers become less responsive to mass messaging than before. In a context shaped by cautious spending, fragmented behaviors, and Gen Z’s growing demand for personalized experiences, brands can no longer compete solely on reach. Instead, the new battleground lies in their ability to create

Data abundance has become the norm for modern marketing teams. More dashboards. More customer data. More attribution models. More performance metrics. Yet certainty remains surprisingly scarce. Despite unprecedented visibility into consumer behavior, many organizations still struggle with the same question: where should we focus next? The challenge is no longer access to information. It is

Catching consumer attention in 2026 is no easy game, especially in Southeast Asia. Consumers scroll faster, skip faster, and are increasingly selective about the content they engage with. This is where gamified ads stand out. By encouraging participation rather than passive viewing, they create more engaging brand experiences. Although often associated with gaming, these formats

As repetitive ad burnout reaches epidemic levels across APAC, brands are discovering that newer entertain-first formats don’t just fix fatigue, they generate higher engagement and conversion. The question isn’t whether to abandon traditional formats, but how to layer in interactive, participatory, and UGC-driven content that scales without triggering burnout. The Ad Fatigue Epidemic: A 2026

Summer is not only a season of travel. For automotive brands, it is also a moment when consumer needs become clearer. As vehicle performance, pricing, and technology become increasingly similar across brands, the real competitive gap is no longer created by specifications alone. It lies in a brand’s ability to appear at the right moment, with the right emotional

Within every business operation architecture, there are tasks often labeled as “purely administrative work” that quietly hold the key to the flow of workforce data. Attendance tracking – commonly known as timekeeping – is one of those tasks.  Most managers approach this activity from a control perspective: purchasing a fingerprint scanner, placing it at the entrance, and assigning the HR department