Marketing Today

If marketing is to play a more influential role in enterprise leadership, it must first confront an uncomfortable truth: influence without credibility is temporary. Across conversations and debates, there was broad agreement that marketing needs a larger seat at the table. As consumer behaviour fragments, AI reshapes discovery, and growth becomes harder to engineer, businesses […]

Every generation of business leaders operates with a set of assumptions about how growth works. Build scale. Increase awareness. Expand distribution. Invest in marketing. Grow market share. For decades, these principles served organisations well. They created some of the world’s most valuable brands and successful businesses. Today, many of those assumptions are being challenged simultaneously.

Marketing + Media Alliance (MMA) Indonesia convened the country’s most consequential marketing and advertising leaders at JW Marriott Hotel Jakarta on 16 July 2026 for MMA Marketing Talk 2026.   The conference opened under the theme “Lead with Innovation. Grow with Purpose,” bringing together more than 35 thought leaders, including Chief Marketing Officers, Chief Technology Officers, and Heads of Brand, Marketing,

Indonesia’s retail sector continues to show strong momentum, recording 6.5% year-on-year growth in February 2026, driven by robust household consumption. Yet growth alone is no longer enough. Rising operational costs, fragmented customer journeys, limited operational visibility, and higher expectations for seamless experiences are reshaping what drives retail success.   Today’s path to purchase is no longer

TikTok has become core media across APAC and increasingly the platform where attention, intent, and discovery converge. In Vietnam alone, TikTok now reaches 76.1 million adults aged 18 and over, equivalent to 88.8 percent of the country’s internet user base (1). Every day, millions move through the platform discovering products, trends, advice, and entertainment. Attention

  Marketing + Media Alliance (MMA) Indonesia will bring the country’s most consequential marketing and advertising leaders to JW Marriott Hotel Jakarta on 16th July 2026 for one purpose: To define what leading Indonesia’s next era of growth looks like. MMA Marketing Talk 2026 opens under the theme Lead with Innovation. Grow with Purpose.  MMA Marketing Talk (MMT) 2026 is a full-day conference

One fine morning, your boss walks into the meeting room and throws a tough puzzle your way: “Our ad spend this month jumped by 50%, but the actual orders coming from our existing customer base dropped by half. Look into this and see how we can optimize our digital channels.”  If the very first answer that pops into

The FMCG industry is entering a major phase of transformation as consumers become less responsive to mass messaging than before. In a context shaped by cautious spending, fragmented behaviors, and Gen Z’s growing demand for personalized experiences, brands can no longer compete solely on reach. Instead, the new battleground lies in their ability to create

Data abundance has become the norm for modern marketing teams. More dashboards. More customer data. More attribution models. More performance metrics. Yet certainty remains surprisingly scarce. Despite unprecedented visibility into consumer behavior, many organizations still struggle with the same question: where should we focus next? The challenge is no longer access to information. It is

Catching consumer attention in 2026 is no easy game, especially in Southeast Asia. Consumers scroll faster, skip faster, and are increasingly selective about the content they engage with. This is where gamified ads stand out. By encouraging participation rather than passive viewing, they create more engaging brand experiences. Although often associated with gaming, these formats