Marketing Today Archives - Page 3 of 23

Why ‘Personalization’ Isn’t Personal at All

Marketers are obsessed with personalization. But if your strategy relies on fixed rules and pre-defined audience segments, you aren’t truly personalizing. You’re just segmenting with a prettier name. And in today’s dynamic digital world, where consumer behaviors are constantly changing, that’s no longer enough. The Limits of Traditional Segmentation Traditional segmentation uses static personas and […]

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From Frames to Feelings: Designing Emotional Impact Before the First Second

Before consumers think, they feel. The MMA–Neurons research shows that the human brain needs less than 0.5 seconds to not only see but also form an emotional response to mobile advertising This means the earliest frames of your ad are more important than the total duration. The Science Behind Instant Emotion Color Psychology: Within 100–400ms,

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Blink to Bond: How Brands Can Earn Trust in 500 Milliseconds

Trust in advertising doesn’t take minutes — it takes milliseconds. According to the MMA–Neurons Inc. neuroscience study, the brain engages with an ad in less than 0.5 seconds and triggers a positive or negative reaction almost instantly. That moment is not just about grabbing attention — it’s about sparking trust. The research shows that poorly

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Making Brands Visible In An AI Search Era

Imagine this. It’s the end of the day, you are cosily tucked into bed. As you are about to drift into sleep, a thought sweeps your mind – oh that living room chair has been a bit creaky. What can I do about it? You wake up…. Who do you turn to? When in doubt,

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The Hidden Multiplier Effect of Brand on Sales Growth

Marketers often split their budgets into two camps: performance for quick wins and brand for long-term awareness. Performance gets the dashboards and dashboards get the budget. Brand is left fighting for justification. But new research from the Brand as Performance (BaP) initiative proves that this split is misleading. Brand does not just support performance —

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Brand as Performance Turns Favorability into ROI

For years, marketers have been trapped in the same debate: does brand really drive sales, or is it just a long-term halo effect that’s impossible to measure? Performance teams have dashboards full of conversions and ROAS, while brand teams are left defending impressions, reach, and awareness. No surprise then that only 23% of marketers say

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Inside Festive 2025: How APAC Shoppers Are Rewriting the Rules of Conversion

Festive marketing in 2025 is no longer about casting a wide net; it’s about striking with intent. The era of one-size-fits-all festive messaging is fading fast. Consumers across APAC are navigating their purchase journeys with sharper expectations—not just for value, but for values. They want deals that are timely, platforms that are intuitive, and brands

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From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales

Last year, we highlighted how the consumer journey in SEA had evolved beyond the linear Awareness, Interest, Desire, Action (AIDA) model. In 2025, consumer behaviour in Indonesia has shifted even further, driven by influencer trust and affiliate commerce at the heart of everyday shopping. The country’s mobile-first economy has moved past the experimental phase of

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Sustaining Growth Through Comprehensive ESG Initiatives

PT Kino Indonesia Tbk, a prominent fast-moving consumer goods (FMCG) company, has reiterated its steadfast commitment to sustainable growth with the release of its 2024 Sustainability Report. This comprehensive report details the company’s advancements across economic, environmental, social, and governance (ESG) aspects, aligning with its core strategy to integrate local traditions with modern innovation. Economic

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Indonesia’s C-Suite to Convene at MMA Executive Dialogues 2025

Exclusive Roundtable to Redefine Marketing as a Measurable Growth Driver MMA Global Indonesia is hosting its inaugural Executive Dialogues 2025 on August 26, at The Hermitage, a Tribute Portofolio Hotel in Jakarta. The exclusive, invitation-only roundtable brought together over 80 of Indonesia’s most influential C-level Executives, Thought Leaders & President Directors across marketing, advertising, media,

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