In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and […]
Matcha has become a global beverage phenomenon in recent years, even leading to shortages in Japan (according to Thanh Nien Newspaper). In Vietnam, the matcha market size is forecasted by Mobility Foresights to grow from USD 340 million in 2025 to USD 500 or even USD 780 million by 2030. Furthermore, according to IPOS, consumers
After the Social Media “Craze,” is Matcha set to become a Sustainable Beverage Trend? Read More »
Marketing in 2026 is no longer organised around channels, campaigns, or even media plans. It is operating as a connected growth system, where media, commerce, data, and creativity are increasingly inseparable. For CMOs, the challenge is not choosing between brand and performance, but architecting infrastructure that delivers both at scale. This is the year marketing
Top Marketing Trends 2026: The Era of Converged Growth Systems Read More »
As winter arrives, demand for warm fashion on social media surges and gives rise to distinct seasonal consumer behaviors. Buzzmetrics research shows that knitwear is not only an essential wardrobe item but has also evolved into an emotionally meaningful product—often chosen to express care for loved ones during the year-end period. This article analyzes social
Knitwear & “Gifting”: User Insights and Strategies for Fashion Brands in Winter Read More »
Health as a New Growth Engine The global health and wellness economy has moved beyond being a short-term trend to become a structural shift in how consumers define value and make purchasing decisions. According to the Global Wellness Economy Monitor 2024 by the Global Wellness Institute, the market expanded from USD 5.03 trillion in 2019 to USD
Health & Wellness Economy, The New Wave of FMCG Growth Read More »
As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to
4 Insights Marketers Need to Know About Indonesia’s Ramadan Shoppers in 2026 Read More »
Ramadan is Indonesia’s most powerful commercial season and increasingly its most complex. Every year, millions of consumers flood digital platforms searching for recipes, gifting ideas, fashion inspiration, and last-mile deals. YouTube alone reaches 75% of Indonesian adults during Ramadan, driving over 153 billion views. Attention is at its peak. So is the intent. According to
Winning Ramadan Is No Longer About More Media. It Is About Smarter Context Read More »
Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country. Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by
Year in Review 2025: The Golden Year of Local Streaming Content in Indonesia Read More »
Emerging brands gain interest, with 58% saying they are open to buying from a new or emerging car brand Data from new YouGov’s ‘Indonesia next-gen car outlook 2025’ report reveals that Japanese car brands remain the undisputed leaders in perceived quality and value among Indonesian consumers, with 90% rating them as “good quality” and 83% calling them “good value
Japanese Automakers Lead On Quality And Value Among Indonesians, YouGov Study Finds Read More »
Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It
