Marketing Today

An Exclusive Roundtable for Indonesia’s C-Suite — Empowering Leaders for Growth  Marketing + Media Alliance (MMA) Indonesia has convened The MMA Indonesia Executive Dialogues 2026, a high-calibre, invitation-only executive roundtable at The Hermitage, a Tribute Portfolio Hotel, Jakarta.   Anchored on the unifying thesis of “Empowering Leaders for Growth,” the conference assembled over 50 of Indonesia’s most consequential principals — Chairpersons, C-Level Executives, Directors, Business Owners, Founders, […]

Retail media has become one of the fastest-growing sectors in advertising, reshaping how retailers monetize data, inventory, and shopper relationships. Global retail media ad spending is projected to reach $62 billion in 2026, making it the third-largest digital advertising channel globally. In the U.S. alone, advertisers are expected to spend $71.09 billion on retail media

The Modern Marketing Reckoner 2026 by Marketing + Media Alliance (MMA) India and WPP Media returns for its 7th edition with a practical playbook representing collective wisdom of 80+ contributors from incumbents and insurgents with the objective to build stronger, faster, and more resilient growth. What’s inside A sharp view of how incumbents and insurgents are approaching modern growth across: Consumer insight: Moving beyond

Most brands are experimenting with AI. Far fewer have made it work. The AI Marketing Maturity Study 2026, conducted by MMA in collaboration with EY as Knowledge Partner, and Powered by Mobavenue, benchmarks where brands and marketers stand across Creative & Content, Measurement & Insights, Media & Personalisation, Propensity Modelling, Dashboards, and Customer & Sales Journeys. It reveals who is

  For decades, marketing has relied on a relatively stable assumption: audiences can be grouped into identifiable segments with predictable behaviors. Demographics, interests, affinities, and purchase histories formed the backbone of modern media planning, helping brands organize consumers into categories that could be targeted, measured, and optimized at scale. That logic still matters. But it

  The 2026 summer travel season recorded a comprehensive change in the way customers experience and use banking – financial services. As Gen Z rises to dominance with a smart consumer mindset, banks are facing the problem: How to avoid being left behind? This article will further delineate Gen Z’s psychology during the summer travel

  As 2026 approaches, the Electric Vehicle (EV) industry is no longer a playground for early adopters but has officially entered the mass market with high penetration. Brand competition has therefore shifted from core technology to comprehensive ecosystems and personalized experience. To address the 2026 EV marketing challenge, this report analyzes the global EV market

  Airports provide a unique environment for advertisers.   From an audience behaviour perspective, brands are able to take advantage of the excitement that comes with travel. Studies have shown that brands advertising at an airport are perceived as premium, improving positioning with both leisure and business travellers. This is especially true at Kempegowda International Airport

For the first time, the 2026 Football Cup will have 3 host countries: Canada, the United States and Mexico. It will also be the first edition with 48 teams, marking a before and after in the organization of the tournament.   The largest moment in history will be held from June 11 to July 19, 2026.

Indonesia’s over-the-top (OTT) video landscape continues to evolve alongside shifting consumer behavior, with audience measurement playing an increasingly important role in understanding platform performance beyond surface-level metrics.   Recent data from Nielsen Streaming Content Measurement Indonesia provides a snapshot of OTT consumption patterns across the country’s major urban markets, highlighting trends in reach, audience composition, and engagement.   Expanding Reach