Marketing Today

The FMCG industry is entering a major phase of transformation as consumers become less responsive to mass messaging than before. In a context shaped by cautious spending, fragmented behaviors, and Gen Z’s growing demand for personalized experiences, brands can no longer compete solely on reach. Instead, the new battleground lies in their ability to create […]

Data abundance has become the norm for modern marketing teams. More dashboards. More customer data. More attribution models. More performance metrics. Yet certainty remains surprisingly scarce. Despite unprecedented visibility into consumer behavior, many organizations still struggle with the same question: where should we focus next? The challenge is no longer access to information. It is

Catching consumer attention in 2026 is no easy game, especially in Southeast Asia. Consumers scroll faster, skip faster, and are increasingly selective about the content they engage with. This is where gamified ads stand out. By encouraging participation rather than passive viewing, they create more engaging brand experiences. Although often associated with gaming, these formats

As repetitive ad burnout reaches epidemic levels across APAC, brands are discovering that newer entertain-first formats don’t just fix fatigue, they generate higher engagement and conversion. The question isn’t whether to abandon traditional formats, but how to layer in interactive, participatory, and UGC-driven content that scales without triggering burnout. The Ad Fatigue Epidemic: A 2026

Summer is not only a season of travel. For automotive brands, it is also a moment when consumer needs become clearer. As vehicle performance, pricing, and technology become increasingly similar across brands, the real competitive gap is no longer created by specifications alone. It lies in a brand’s ability to appear at the right moment, with the right emotional

Within every business operation architecture, there are tasks often labeled as “purely administrative work” that quietly hold the key to the flow of workforce data. Attendance tracking – commonly known as timekeeping – is one of those tasks.  Most managers approach this activity from a control perspective: purchasing a fingerprint scanner, placing it at the entrance, and assigning the HR department

Global conflicts and supply chain disruptions are once again driving economic uncertainty across markets. In Indonesia, rising fuel prices are becoming more than just a transport issue, they are reshaping how consumers spend, travel, and plan their daily lives.  New research from YouGov, conducted among 2,010 Indonesian adults between 23–27 April 2026, reveals widespread concern about

Travel has always evolved, but Southeast Asia is now setting the pace. Across the region, travelers are adopting new tools faster, choosing experiences over destinations more decisively, and concentrating spend in categories that look very different from the global average.  According to Silverpush’s Destination YouTube: Travel Playbook for Advertisers 2026, the path to a booking now stretches across hundreds of

The Industry Landscape  Southeast Asia’s live entertainment market is projected to reach USD 770 million by 2028, with Indonesia consistently holding the largest concert audience base in the region. Live events, however, represent only one segment of a larger picture.   Indonesia’s cinema industry is growing at a CAGR of 9.9%, with domestic productions accounting for 65% of

An Exclusive Roundtable for Indonesia’s C-Suite — Empowering Leaders for Growth  Marketing + Media Alliance (MMA) Indonesia has convened The MMA Indonesia Executive Dialogues 2026, a high-calibre, invitation-only executive roundtable at The Hermitage, a Tribute Portfolio Hotel, Jakarta.   Anchored on the unifying thesis of “Empowering Leaders for Growth,” the conference assembled over 50 of Indonesia’s most consequential principals — Chairpersons, C-Level Executives, Directors, Business Owners, Founders,