Marketing Today

Wound Plaster Breakthrough: Advanced Innovation, Heal In Style

#NEWGENERATIONPLASTER: HYDROCOLLOID TECHNOLOGY  For decades, wound care was seen as purely functional. A plaster was something you applied quickly to cover a scrape or blister — a practical fix, nothing more. But consumer expectations have shifted. In today’s world, where wellness, lifestyle, and self-expression intersect, even the simplest acts of care are being redefined. Healing […]

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Instant Vouchers: From China to Vietnam – A Paradigm Shift in the F&B Industry in the Digital Era

For more than a decade, customer retention strategies in the Food & Beverage (F&B) and Retail industries have centered on Reward and Loyalty programs that emphasize point accumulation and delayed redemption. However, the proliferation of digital ecosystems and super-app platforms has fundamentally transformed consumer expectations. Contemporary consumers increasingly favor instant gratification – seeking immediate, tangible

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Emtek Appoints GroupM Veteran Himanshu Shekhar as Director of Commerce to Strengthen Its Content-to-Commerce Ecosystem

JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer. The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce

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The High-Velocity Consumer: Marketing in a World That Moves at 400ms

Today’s mobile consumer doesn’t scroll — they sprint. The MMA study found that on mobile, two-thirds of ads are cognitively recognized within 0.4 seconds, compared to 2–3 seconds on desktop  This is the reality of the high-velocity consumer: hyper-fast, hyper-selective, and unforgiving.  Marketers who still optimize for :15 or :30 spots are planning for a

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AI Can’t Predict Your Best Audience. But MMGF Can, with 99% Accuracy

AI has revolutionized media targeting. Algorithms can refine, retarget, and rescore in real time, but there’s a fundamental problem: AI doesn’t know what truly matters. It reacts to signals and chases patterns, but it doesn’t start from a strategic truth.  When your media planning relies solely on reactive optimization, you’re building on a foundation of

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You’re Not Underperforming. You’re Just Targeting the Wrong People

When campaign performance stagnates, the default response for many marketers is to pull the budget lever. More impressions, more channels, more money. But what if the problem isn’t the amount you’re spending but who you’re spending it on?  This is the hard truth being revealed by new industry research. In a series of experiments across

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Why ‘Personalization’ Isn’t Personal at All

Marketers are obsessed with personalization. But if your strategy relies on fixed rules and pre-defined audience segments, you aren’t truly personalizing. You’re just segmenting with a prettier name. And in today’s dynamic digital world, where consumer behaviors are constantly changing, that’s no longer enough.  The Limits of Traditional Segmentation  Traditional segmentation uses static personas and

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