Trust in advertising doesn’t take minutes — it takes milliseconds. According to the MMA–Neurons Inc. neuroscience study, the brain engages with an ad in less than 0.5 seconds and triggers a positive or negative reaction almost instantly. That moment is not just about grabbing attention — it’s about sparking trust. The research shows that poorly […]
Blink to Bond: How Brands Can Earn Trust in 500 Milliseconds Read More »
Imagine this. It’s the end of the day, you are cosily tucked into bed. As you are about to drift into sleep, a thought sweeps your mind – oh that living room chair has been a bit creaky. What can I do about it? You wake up…. Who do you turn to? When in doubt,
Making Brands Visible In An AI Search Era Read More »
Marketers often split their budgets into two camps: performance for quick wins and brand for long-term awareness. Performance gets the dashboards and dashboards get the budget. Brand is left fighting for justification. But new research from the Brand as Performance (BaP) initiative proves that this split is misleading. Brand does not just support performance —
The Hidden Multiplier Effect of Brand on Sales Growth Read More »
For years, marketers have been trapped in the same debate: does brand really drive sales, or is it just a long-term halo effect that’s impossible to measure? Performance teams have dashboards full of conversions and ROAS, while brand teams are left defending impressions, reach, and awareness. No surprise then that only 23% of marketers say
Brand as Performance Turns Favorability into ROI Read More »
Festive marketing in 2025 is no longer about casting a wide net; it’s about striking with intent. The era of one-size-fits-all festive messaging is fading fast. Consumers across APAC are navigating their purchase journeys with sharper expectations—not just for value, but for values. They want deals that are timely, platforms that are intuitive, and brands
Inside Festive 2025: How APAC Shoppers Are Rewriting the Rules of Conversion Read More »
Last year, we highlighted how the consumer journey in SEA had evolved beyond the linear Awareness, Interest, Desire, Action (AIDA) model. In 2025, consumer behaviour in Indonesia has shifted even further, driven by influencer trust and affiliate commerce at the heart of everyday shopping. The country’s mobile-first economy has moved past the experimental phase of
From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales Read More »
PT Kino Indonesia Tbk, a prominent fast-moving consumer goods (FMCG) company, has reiterated its steadfast commitment to sustainable growth with the release of its 2024 Sustainability Report. This comprehensive report details the company’s advancements across economic, environmental, social, and governance (ESG) aspects, aligning with its core strategy to integrate local traditions with modern innovation. Economic
Sustaining Growth Through Comprehensive ESG Initiatives Read More »
Exclusive Roundtable to Redefine Marketing as a Measurable Growth Driver MMA Global Indonesia is hosting its inaugural Executive Dialogues 2025 on August 26, at The Hermitage, a Tribute Portofolio Hotel in Jakarta. The exclusive, invitation-only roundtable brought together over 80 of Indonesia’s most influential C-level Executives, Thought Leaders & President Directors across marketing, advertising, media,
Indonesia’s C-Suite to Convene at MMA Executive Dialogues 2025 Read More »
PZ Cussons has been part of people’s everyday lives for generations, and behind the familiar brands like Cussons Baby, Cussons Kids, Imperial Leather, Morning Fresh, and Carex, there’s a deep commitment to doing business responsibly. Guided by the purpose “For Everyone, For Life, For Good,” the company’s approach to sustainability in Indonesia blends community impact,
The Art of Responsible Growth in PZ Cussons’ ESG Evolution in Redefining Consumer Care Read More »
In 2025, personalization is no longer a marketing differentiator – it’s a growth lever. Yet despite widespread AI adoption, many brands still struggle to connect personalization efforts to meaningful ROI. The gap isn’t technology. It’s approach. This article explores how leading marketers are moving beyond rule-based targeting to build more adaptive, intelligent systems and how
Personalization at Scale: How Leading Brands Are Delivering ROI with AI in 2025 Read More »
