Marketing Today Archives - Page 12 of 28

Maximize Your Marketing ROI in a Tight Economy: The Power of Movable Middles

In today’s challenging economic climate, marketers are under unprecedented pressure to deliver tangible results and demonstrate clear Return on Investment (ROI) for every dollar spent. Traditional broad-reach marketing plans, while aiming for widespread exposure, often fall short in efficiency, leading to wasteful spending on audiences unlikely to convert. But what if there was a scientifically […]

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Marketing Strategic Rebuild: 12 Imperatives CMOs Can't Afford to Miss

Marketing’s Strategic Rebuild: 12 Imperatives CMOs Can’t Afford to Miss

Marketing insights from recent MMA Global events – A series ! Over the last couple of months, the MMA Global events have reflected the wider churn afoot in the marketing world, triggered largely by rapid technological advancement. A compelling manifesto for the modern CMO has emerged from this industry-wide huddle. A blueprint, not for next

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The Metacontext Mindset: Rethinking Relevance in a Post-Identity World

As identity-based targeting erodes and privacy regulations gain momentum, many marketers are scrambling to patch gaps left by the loss of third-party cookies and mobile ad IDs. But what if the real opportunity isn’t to replace identity, but to rethink it altogether? That’s the premise behind a growing movement led by MMA Global: personalization that

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Which Data Maturity Archetypes Is Your Organisation? Discover with the MMA’s Data Maturity Assessment

MMA Global has designed the Data Maturity Assessment, a concise 20-question interactive tool tailored specifically for marketing leaders to help assess your organization’s data maturity. The tool will quickly show you where your organization stands against the 5 factors relative to other companies as well as to the subset of companies that our research identified

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Data Maturity Framework 2.0: From Tactical to Strategic Focus

The MMA’s Data Maturity Framework, developed in collaboration with EY, provides a strategic roadmap for marketers to overcome data challenges and optimize marketing efforts across compliance, analytics, connectivity, decision-making, and value creation. Understanding the Framework’s Purpose The Data Maturity Framework helps marketers: Navigate evolving data landscapes Benchmark progress in compliance, cookie-less advertising, and cross-platform engagement

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Introducing the MMA Global Data Maturity Framework: Unfolding the Business Growth in the Advanced Data Era

In contemporary marketing research, data maturity, defined as the capability of brands and marketers to effectively manage and utilize data, has become essential for achieving greater business impact. MMA Global, with the trailblazers across the marketing and advertising industry, has built Data Think Thank (DATT) to powering marketers with the best understanding of the evolving

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The Data Maturity Dilemma: Why Growth Demands More Than Just Good Tech

In an era where marketing organizations are flooded with dashboards, pipelines, and robust platforms, one thing is clear: having more data or tools doesn’t automatically lead to better business outcomes. Despite unprecedented investment in marketing technologies, many organizations remain stuck at the insight-action gap, where data exists in abundance, but real decisions and revenue gains

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Leadership, Rewired: Why Inclusion Needs More Than a Hashtag

Let’s be honest. Inclusion looks great on a slide. It sounds inspiring on stage. It trends well on social media. But for many organizations, that’s where it stops. At the surface. We’ve mastered the art of talking about inclusion. The harder part is leading it. Real inclusion isn’t a buzzword. It’s a choice. And for

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133 Million Combinations, One Solution: Why Manual Rules Can’t Keep Up with Personalization at Scale

In an era where digital advertising is expected to deliver hyper-relevance at every touchpoint, marketers face a daunting question: How do you create rules for millions of possible audience combinations? That’s not a theoretical challenge—it’s the reality brands are facing today. Take a recent campaign from Kroger as an example. The brand built 72 creative

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Can You Personalize Without Cookies or Identity Data? Yes. Here’s How.

Marketers have long been told they face a trade-off: personalization or privacy. Consumers expect relevance. Regulators demand restraint. And with third-party cookies disappearing and identity resolution becoming harder, many brands are left wondering: Is it still possible to personalize at scale without identity data? At MMA Global, the answer is a clear yes—and it starts

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