Marketing Today

MMA Global, a not-for-profit organization, officially opens for entries for the prestigious 2024 SMARTIES™ Awards. This annual competition celebrates outstanding brands, agencies, and marketers across the globe, encouraging them to submit their most creative and impactful marketing campaigns. The program continuously strives for growth, solidifying its position as a cornerstone for showcasing exceptional marketing case […]

A Big Congratulations to All Vietnamese Winners! The world is celebrating the exceptional achievements of Vietnamese winners at the prestigious SMARTIES X Global 2023 awards! Their innovative and impactful campaigns were prominently featured at theMMA CEO & CMO Summit 2024, taking place on April 5th at the InterContinental Saigon. Get Ready to Be Inspired! Get

From data-driven decision-making to personalized customer experiences, AI has disrupted the marketing landscape. 70% of marketers expect GenAI to increase efficiency in their organizations. According to the marketers surveyed by MMA Global, other key benefits include enhanced decision-making, cost savings, revenue growth, and accelerated innovation. While 22% of marketers consider AI’s adoption a high priority,

The past year saw several transformations in the marketing landscape with AI becoming an indispensable tool for marketers. AI has changed the fundamentals of brand-audience connections, from efficient data processing to the seamless creation of personalized ads. It has led marketers across industries to use AI to craft campaigns that captivate, inspire, and drive results

Ramadan is an interesting time for consumers as well as for businesses. As Indonesians observe the 40 days of fasting from dawn to dusk, it also influences their shopping habits, pushing businesses to adapt and be available to their customers at a time and a platform of their choosing.   This season offers more than just

Ramadan is a sacred celebration that brings together the global Muslim community of 1.8 billion with a focus on spiritual growth and communal bonding. This presents brands with the opportunity to thread the beads of connection with consumers and leverage the seasonal shopping boom to their advantage. Also, this year, Indonesians have shown a high

The 2023 SMARTIES™ Thailand Awards, presented by MMA Global Asia Pacific unveiled the most innovative and impactful marketing campaigns across Thailand’s dynamic marketing landscape.  The SMARTIES Awards by MMA Global is a prestigious innovation award that recognizes leaders, brands, agencies, and tech providers who use technology to pioneer new approaches in modern marketing. These awards

MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2023 Awards. This prestigious program recognizes the most innovative and impactful marketing campaigns across the globe, showcasing the brilliance of marketing professionals who push boundaries and redefine industry standards to #shapethefutre of creativity and innovation in marketing.   The SMARTIES™ X

The retail media market is forecasted to be worth $100 billion by 2026 in the U.S. alone. By 2028, retail media channels will reportedly represent 15.4% of ad revenue globally. It’s a powerhouse of opportunities for marketers to drive business impact for their brands. 53% of marketers believe AI will significantly impact audience targeting and

Empowering women throughout the Asia Pacific region is the driving force behind MMA APAC’s new campaign, “Invest in YOU – Nurturing You, Transforming Tomorrow”. This initiative, aligned with the theme “Invest in Women: Accelerate Progress,” aims to inspire women through the transformative power of self-investment. Seeking diverse perspectives, we asked prominent women leaders to offer