On August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, MMA Global, in collaboration with Chicilon Media, organized the first-ever event in Vietnam about elevator digital media with the theme “Leading New Era of Advertising: Building Elevator Digital Media Forum.” This event not only marked a significant milestone in raising awareness about digital out-of-home (DOOH) advertising but also opened up strategic collaboration opportunities between leading brands, agencies, and businesses in the industry.
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With the participation of over 400 marketers and executives, the forum attracted significant attention from professionals and the media. More than 20 speakers from renowned companies and organizations such as Chicilon Media, Vista Media, Group M, Omega, ADK Group Vietnam, BlueMedia Vietnam, Glocal Bridge, The Trade Desk, NielsenIQ, and Nestlé presented in-depth and innovative discussions focused on the latest trends in elevator digital media.
One of the event’s highlights was a presentation by Ms. Rachana Lokhande, Founder of Glocal Bridge, on “Global Perspectives on Elevator Digital Media in India.” Ms. Rachana emphasized the outstanding advantages of DOOH in effectively reaching consumers. Additionally, Mr. Rheerah Raina, Vice President and Head of Integrated Marketing Communications at Mastercard, offered a new perspective on the connection between brand and media through DOOH with his presentation “From Brand to Commerce: Connecting Media with DOOH.”
Notably, Mr. Phan Trọng Nghĩa, Co-Head of Sales in the Southern Region at Chicilon Media, shared the success stories of promotional campaigns utilizing elevator digital media, helping shape the development of this field in Vietnam. He also highlighted the importance of maximizing this media channel to enhance brand recognition and product value.
The forum was not only a platform for discussing new trends but also an opportunity for strategic partners in the industry to meet and collaborate. The event facilitated valuable meetings and discussions, leading to new collaboration opportunities between brands and agencies.
Attractive Opportunities for Vietnamese Businesses
According to research by TNS China, elevator digital media has proven to be more effective than other forms of advertising such as television, internet, and traditional outdoor billboards. Elevator digital media enhances brand recognition and recall, especially in high-end residential areas and office buildings, where affluent customers are concentrated.
Mr. Rohit Dadwal, CEO of MMA Global APAC, stated: “The development of DOOH in the APAC region has seen remarkable strides. As technology rapidly evolves, we have witnessed significant changes in the way advertising is delivered in public spaces. The integration of advanced technologies such as AI, real-time data analytics, and programmatic advertising has made DOOH more dynamic and personalized. For the Vietnamese market, rapid urbanization and the growing middle class are creating significant opportunities for DOOH. As more people move into cities and spend time in public spaces, the demand for innovative and engaging advertising formats will continue to rise, making DOOH a key growth area in Vietnam’s advertising landscape.”
Present in the Vietnamese market for 20 years, Chicilon Media has reached a milestone of 40,000 advertising screens, accounting for 93% of the elevator digital media market share. Mr. Guo Zhi Feng, Chairman and CEO of Chicilon Media, emphasized the company’s commitment to expanding elevator digital media, providing advanced marketing solutions for advertisers in Vietnam. “Chicilon Media is solidifying its leading position in this field with the goal of exceeding customer expectations through creative and effective advertising campaigns. We are proud of Chicilon Media’s performance in the first half of 2024, with strong growth of 18.42% compared to the same period last year. To maintain our growth momentum and leadership position, Chicilon Media will focus on quality, innovation, and high-end technology investment,” shared Mr. Guo Zhi Feng.
The “Leading New Era of Advertising: Building Elevator Digital Media Forum” in Ho Chi Minh City successfully underscored the importance of elevator digital media and opened up strategic collaboration opportunities between businesses in the industry. The next event will take place on September 26, 2024, in Hanoi, promising to continue delivering in-depth discussions and important networking opportunities for businesses.
For more details and to reserve a spot at the Hanoi event, please visit https://www.mmaglobal.com/event/building-elevator-digital.
