Today, the conversation among marketers in India has shifted. The debate is no longer about whether digital advertising works; it is about whether it delivers on its full promise and drives real business results. As digital continues to expand, complexity grows: more channels, more formats, and more audience data, all against a backdrop of heightened consumer expectations. Teams are […]
Not long ago, AI entered marketing teams quietly. It took on the role of the eager intern: writing captions, summarizing meeting notes, and polishing headlines until they sounded slightly less awkward. It was classic intern behavior – helpful, task-oriented, and entirely dependent on human instruction. But today, that intern is asking bigger questions. It is
AI is NO Longer Just Writing Your Captions Read More »
The defining shift in marketing for 2026 is structural. AI is no longer a tool marketers deploy at the edges of the organisation; it is increasingly the system coordinating how growth decisions are made. Planning, creative, media, and commerce are being connected through machine-led workflows that learn faster than traditional operating models can adapt. For
The State of AI Marketing in 2026: AI as the Operating System Read More »
AI in Marketing is at an inflection point. Over the last few years, brand marketers have raced to adopt individual AI tools such as copy generators, recommendation engines, automation tools, journey optimisers, chatbots, and much more. While these tools deliver incremental gains, they often operate in silos, creating fragmented intelligence and inconsistent experiences. As we
Automation driving Efficiency and Scale For years, martech has promised scale, efficiency, and personalization. Automation helped brands deliver faster, broader, and more consistent execution across channels. Then AI arrived and accelerated that promise — but it also exposed a critical gap. Automation alone does not improve customer experience. Without intelligence, it simply scales inefficiencies. The
From Automation to Intelligent Engagement: AI in Action Read More »
Matcha has become a global beverage phenomenon in recent years, even leading to shortages in Japan (according to Thanh Nien Newspaper). In Vietnam, the matcha market size is forecasted by Mobility Foresights to grow from USD 340 million in 2025 to USD 500 or even USD 780 million by 2030. Furthermore, according to IPOS, consumers
After the Social Media “Craze,” is Matcha set to become a Sustainable Beverage Trend? Read More »
By 2025, most brands have already implemented some form of AI-driven personalization. Recommendation engines, dynamic creative, predictive targeting, the tools were in place, the pilots were run, and “AI-powered” had become table stakes rather than a differentiator. What remained far rarer were breakthrough results. Despite widespread adoption, only a small number of brands could point
Personalization Rewired: How AI Decisioning Will Define 2026 Marketing Read More »
As Indonesia prepares for its biggest shopping moment, Ramadan 2026, Glance and InMobi Advertising, in collaboration with WPP Media, revealed insights from their upcoming report, Glance Into the Future: Win Indonesian Consumers in the Age of AI During Ramadan and Beyond, at MMA IMPACT Indonesia 2025. We have captured the highlights: the most significant shifts shaping content consumption in Indonesia and ideas for Ramadan marketing with AI and innovative media. AI Adoption Is
For more than a decade, retail media has been treated as an add-on: a handy performance lever tacked onto trade plans, lower-funnel budgets, and marketplace presence. That era is ending. AI is turning retail media from a tactical extension into the connective tissue for modern commerce, an operating system that links inventory, data, and measurement
AI, Data, and the New Retail Media Operating System Read More »
Retail media is changing faster than ever. As retailers build their own ad networks and invest heavily in first-party data, one opportunity remains vastly underutilized — turning your loyalty members into a scalable army of content creators. Your customers already create content every day: reviews, unboxings, product hauls, TikTok tutorials. The only missing link is a
Retail Media Is Evolving — and Your Customers Can Be Your Next Top Content Creators Read More »
