Delve into the world of video advertising as Vinod Thadani, CEO of iProspect and Chief Growth Officer for Dentsu Media group, and Pratik Udeshi, Head of Agency & Video Business, Amazon Ads, India, discuss the pivotal role of video ads in brand building. The dynamic conversation explores the evolving video ads measurement and the delicate balance between scale and relevance of reach.
Why you should watch:
- Explore the key trends shaping the future of video advertising.
- Understand the critical role of video in brand building and its impact on audience engagement.
- Learn the art of balancing scale and relevance to maximize the effectiveness of your ad campaigns.
- Dive into the world of metrics and discover how to measure the true impact of your video ad campaigns.
- Gain insights into ensuring brand safety and suitability in the ever-evolving landscape of digital advertising.
- Discover the evolution of Connected TV (CTV) and its profound impact on video advertising.
- Uncover the unique video solutions offered by Amazon Ads and how they can elevate your marketing strategy.
Building a successful video advertising strategy requires a nuanced understanding of trends, audience signals, and the evolving media landscape. Watch the video to propel your brand towards relevant reach and impactful engagement:
