Nikita Lakhiani, Author at Marketing TNT

I Said the Click Was Dying. The Data Agrees.

Two weeks ago, I argued that being absent from an AI-generated answer is now more damaging than ranking second in a search result. The response was strong. The fair follow-up question was: where’s the proof this is already happening, not just theorised? Two data points, from two different directions, answer it. 1. The Consumer Side […]

When Machines Do Marketing, What Must Marketers Become?

For decades, marketers built careers around mastering execution. Their ability to craft campaigns, manage channels, and produce content at scale created competitive advantage. Today, that advantage is evaporating because execution is becoming abundant. One of the most consequential discussions centred on a reality many organisations have yet to fully absorb: AI is changing what creates

When Machines Do Marketing, What Must Marketers Become? Read More »

Author name: Nikita Lakhiani

I Said the Click Was Dying. The Data Agrees.

When Machines Do Marketing, What Must Marketers Become?