Author name: Nikita Lakhiani

When AI Influences the Customer Journey, What Should Marketing Measure?

TL;DR: As AI influences product discovery and consideration, marketers need to measure brand visibility, recommendation quality, consumer engagement and incremental business impact. For CMOs, the priority is using those insights to guide investment, improve performance and demonstrate ROI. As AI assistants become part of product discovery and comparison, a brand may enter a consumer’s shortlist […]

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SMARTIES Studio | Turning Heritage into Experience: The Muay Thai Story

What happens when you stop marketing a sport and start designing an experience around it? In this episode of SMARTIES Studio, Rohit Dadwal speaks with Sarun Ladawon and Titipun Tubthong about the transformation of Rajadamnern Stadium, an 80-year-old Muay Thai venue in Bangkok, from a traditional sports stadium into a cultural destination. The challenge was

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Mastering Firesides And Panels

Mastering Firesides And Panels 

Not necessarily easier, just different.    Many people think it’s easier to take part in a fireside chat or participate in a panel than to deliver a full presentation. And while there may be some truth to that, I think there’s a trade-off. After all, a conversation that looks effortless onstage can take quite a bit

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JD Schramm Speaker, Author, Educator JD Schramm Communications, LLC

Leadership Communication, Refined: An Invitation to Work Directly with JD Schramm

The higher you rise in an organization, the more your success depends on your ability to communicate. Your ideas need to earn buy-in. Your vision needs to inspire action. Your expertise needs to resonate with people who may not share your perspective.  Yet even experienced leaders can find a gap between what they mean to

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Indonesia At A Glance: Media Quality And AI In The Age Of Generative Content

Media quality is improving, but fraud is the exception  Indonesia’s Authentic Viewable Rate reached 82% (+4% YoY), ahead of both the Asia Pacific average (64%) and the global benchmark (73%).  Brand suitability violations fell to 5.7% (-9% YoY), continuing the region’s positive trajectory.  Fraud/SIVT moved the other way, rising to 0.4% (+24% YoY), even as

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From Booth to Player Card: How CODX Turns Physical Activations Into Personalized Digital Assets

From Booth to Player Card: How CODX Turns Physical Activations Into Personalized Digital Assets

A Futsal Skill Challenge Case Study  Every brand wants an activation people remember. Fewer think about what happens after the moment is over. Most experiential campaigns are built for the room: a great photo, a fun few minutes, a crowd around the booth. But once the event ends, so does the connection — the audience

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Phygital 101: Why Physical and Digital Are Becoming One Experience

Phygital 101: Why Physical and Digital Are Becoming One Experience

(Series intro — a learning-perspective look at phygital experience design)  For years, brand experience has lived in two separate worlds. Physical activations — booths, installations, live games — were built to capture attention in the moment: a great photo, a fun few minutes, a crowd gathered around something new. Digital experience, meanwhile, lived on screens:

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