Contextual Advertising in Ramadan: How AQUA Used AI to Capture the Right Moment
In Indonesia, Ramadan isn’t just a holy month—it’s also a high-stakes season for brands. With media consumption at its peak and attention spans stretched thin, standing out requires more than just smart timing. Enter AQUA, who took a refreshing new approach by tapping into context, not just the clock. With the help of Vidio’s AI-powered contextual targeting—the only one of its kind on any Indonesian OTT—AQUA reached audiences at just the right moment. Here’s how they did it.
[Creative video link: https://www.vidio.com/watch/8301851-aqua-final?utm_content=watchpage&utm_medium=share&utm_source=referral ]
Smarter Ramadan Marketing with OTT
During Ramadan, AQUA went beyond traditional timing-based ads by using AI-powered contextual targeting—available exclusively on Vidio, Indonesia’s only OTT with this advanced tech.
Context Overclock
Instead of just focusing on iftar timing, AQUA’s campaign zeroed in on relevant moments—like scenes of eating and drinking—captured in real-time by AI.
Visual Cues Trigger Instant Messaging
Vidio’s AI scanned Free-To-Air content for kitchen settings and mealtime actions, then instantly deployed AQUA’s L-frame banner, delivering contextually aligned creative at the perfect moment.
Real Results, Not Just Reach
AQUA’s Ramadan campaign saw a +130% uplift in CTR, a 200% increase in session volume, 4.2 million impressions, and a 17% boost in sales—all driven by contextual precision.
A Refreshing First-Mover Advantage
By leveraging Emtek Digital’s cutting-edge AI, AQUA delivered a memorable, moment-matching campaign that set a new benchmark for contextual advertising during Ramadan.
This campaign proves one thing loud and clear: context is king. AQUA’s Ramadan win wasn’t about being loud—it was about being relevant. With the right tech, the right message, and the right moment, AQUA refreshed not just viewers—but the very playbook of seasonal marketing. Next time you see a meal scene, don’t forget to have #AQUADULU.
