In an era characterized by rapid technological advancements and ever-evolving consumer behavior, the marketing industry is in a perpetual state of transformation. To navigate this dynamic landscape successfully, industry leaders and professionals must stay well-informed about the latest trends and strategies. Co-produced by MMA Global in Vietnam and Advertising Vietnam, MMA Talk Hub 2023 is a talk show where leaders discuss and debate notable trends in the marketing industry with multi-dimensional perspectives.
Season 1
The first season comprises four power-packed episodes, providing viewers with an in-depth understanding of the marketing ecosystem. The series includes conversations between experts and marketing leaders of top companies and media organizations like Decision Lab, Digital Turbine, Ureka Media, and Momo.
Playlist of Episodes
- MMA Talk Hub 2023 #1 | Decision Lab | The State of The Connected Consumers
- MMA Talk Hub 2023 #2 | Digital Turbine | The Mobile Metric that Matters
- MMA Talk Hub 2023 #3 | Ureka Media | The Future of Programmatic Advertising in Retail Media
- MMA Talk Hub 2023 #4 | Momo | The Rise of the Momo Super-App: How Digital Wallet is Changing the Game
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Season 2
Continuing the momentum, Season 2 promises lively discussions around modern marketing technology solutions like adtech, live-commerce, data-driven marketing and generative AI. Valuable insights from MGID, Byte Media, Lava Digital, and Appier will help marketers elevate business performance and enhance customer experience.
Playlist of Episodes
- MMA Talk Hub 2023 #5 | MGID | A Global Adtech Perspective: Balancing Performance and Branding for SMEs
- MMA Talk Hub 2023 #6 | Byte Media | Live-Commerce: Why and How
- MMA Talk Hub 2023 #7 | Lava Digital | Apply Data-Driven Marketing to Deliver Excellent CX
- MMA Talk Hub 2023 #8 | Appier | The Application of Generative AI in Digital Marketing
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