In today’s fast-paced digital landscape, businesses must create efficient, impactful marketing campaigns that resonate with their audiences. Predictive AI has become a game-changer, enabling brands to adapt to changing consumer behaviors. With AI adoption rising 72% and generative AI usage surging 65% in 2024, tools like Telkomsel DigiAds predictive modeling offer actionable insights to help businesses refine strategies and stay agile.
Telkomsel DigiAds’ AI solutions deliver exceptional ROI by optimizing resource allocation and focusing on high-impact areas. A leading Indonesian digital bank achieved a 6x increase in conversion rates through a campaign that combined audience targeting, multi-channel re-engagement, and personalized messaging. By using propensity modeling to identify high-potential customers and creating seamless, tailored journeys, the campaign expanded reach and boosted engagement, while personalized communication strengthened connections and minimized drop-offs.
This success story is also replicated across diverse sectors, with notable Click Through Rate (CTR) Uplift achievements such as a 3-5x in Banking & Fintech, a 2.2x in Insurance, a 2.8x in Tech and Device, and a 2.7x for FMCG.
Diagram : CTR Uplift Number
Telkomsel Digiads’ AI-driven precision marketing is another vital tool for brands aiming to connect with their target audiences effectively. The platform uses advanced modeling to fine-tune campaigns, ensuring they reach the right audience at the right time. This precision delivers measurable outcomes, such as a 20-30% increase in customer satisfaction and engagement, along with a 10-15% uplift in lifetime value and retention rates.
In addition to AI-driven precision, Telkomsel DigiAds is transforming ethical and sustainable advertising through its innovative Data Clean Room. Partnering with a leading FMCG brand, Telkomsel combined first-party data with user insights to process information securely and without compromising results. This approach effectively targeted high-value customers, reducing cost per reach while ensuring compliance with data privacy regulations. The partnership resulted in a ~25% improvement in cost efficiency and an ~8% increase in video ad completion rates, demonstrating the impact of responsible data use on achieving exceptional marketing outcomes.
Precision marketing is another key feature of Telkomsel DigiAds’ predictive AI solutions. Businesses can design and implement tailored campaigns that resonate with diverse audience segments, ensuring precision and relevance regardless of the campaign’s size or scope. This allows brands to deliver highly targeted experiences at scale, amplifying their impact across various channels.
Telkomsel DigiAds proven success across industries highlights the transformative potential of its predictive AI solutions. By providing measurable results such as higher engagement, enhanced campaign relevance, and improved financial returns, the platform is enabling businesses to meet their marketing goals with confidence.
As the future of marketing becomes increasingly data-driven, Telkomsel DigiAds stands as a trusted partner for brands looking to thrive in an ever-changing digital ecosystem. Learn more about how Telkomsel DigiAds can transform your marketing strategies by visiting Telkomsel Enterprise Website
