What if your next Pizza Hut meal could be paid for with creativity instead of cash? In this episode of SMARTIES Studio, Rohit Dadwal is joined by Augusto Correia and Ahmad Hasan to unpack the award-winning Pizza Hut campaign, “Pay With Your Trend.”
The conversation goes beyond the case study to reveal how the team transformed content into currency, empowered everyday creators over celebrity influencers, and built authentic brand advocacy that delivered measurable business results.
From creator economics and micro-influencers to brand trust, business impact and the power of simple ideas, this episode is packed with practical insights for marketers looking to build campaigns that people genuinely want to participate in.
If you’re navigating the creator economy, looking to strengthen brand affinity, or searching for ideas that drive both cultural relevance and commercial impact, this episode is for you. 🎙️
