Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country.
Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by more than 34% year-on-year, while average watch duration per view grew by 22%, indicating deeper audience engagement with OTT services. The paid subscriber base across the industry also continued to expand, reaching millions of active users nationwide.
Audience Penetration Expands, Engagement Strengthens Across Segments
- Strong Growth Among Female Viewers, Followed by Steady Male Audience Growth
Streaming growth has been increasingly driven by broader demographic participation. Female viewers recorded notable gains, with watcher growth of +31% YoY and a substantial surge in total watch duration of +89% YoY. This was followed by steady growth among male viewers, with watchers increasing by +6% and watch duration rising by +24% YoY. These trends underscore streaming’s evolution into an inclusive and relevant entertainment medium across gender segments.
2. Major Cities Remain Growth Engines, While Regional Areas Gain Momentum
Geographically, major cities such as Jakarta, Bandung, and Surabaya continued to be key contributors, each posting over 30% year-on-year growth in watch duration. Equally important, consumption strengthened across other regions—including Bali, Central Kalimantan, East Kalimantan, West Sumatra, and North Maluku—signaling wider access and adoption of streaming services nationwide.
3. Gen Z Takes the Lead as the Most Infiuential Streaming Generation
Younger audiences, particularly Gen Z, emerged as the primary drivers of streaming growth in 2025. Beyond active consumption, this group also shaped trends, conversations, and genre preferences. Viewers under 17 recorded +78% growth in watchers and +145% growth in watch duration, while the 18–24 age group grew by
+65% in watchers, with total watch time nearly tripling (+190% YoY).
4. Device Flexibility Deffines the Viewing Experience
Streaming growth in 2025 was distributed across multiple devices. Mobile apps remained the backbone of consumption, with iOS usage surging by +75% YoY and Android growing by +31% YoY. Meanwhile, Smart TV consumption rose by +34%,
reflecting a shift toward more immersive, large-screen viewing experiences. Together, these trends highlight viewers’ desire for flexibility in choosing how, when, and on which device they consume content.
Local Content Emerges as the Mainstream Choice
One of the most prominent findings of 2025 was the growing dominance of local content. Stories, characters, and rivalries rooted in everyday Indonesian life proved to be key growth drivers, challenging long-held assumptions that international content such as K-dramas or Hollywood productions always lead audience preference.
Across the industry, local content dominated watch duration in several categories:
- Series: More than two-thirds of total watch time came from local productions
- Films: Over 60% of watch duration was driven by Indonesian films
- Sports: More than 87% of consumption originated from local competitions and sporting events
These trends reaffirm that Indonesian audiences increasingly value emotional connection, cultural relevance, and local representation in digital entertainment.
Sports Remain a Key Pillar: Strong Local Roots, Supported by Global IP
Sports continued to be one of the strongest pillars of the streaming industry. Local competitions contributed the majority of watch duration, while global sports leagues and IP complemented viewer choices. Strong fan loyalty—particularly toward football and competitive sports—continued to drive high consumption, including live and PPV formats.
Combat sports emerged as one of the year’s notable surprises, with a significant rise in PPV transactions and cross-border viewership across Asia. This phenomenon reflects the expanding appetite of Indonesian audiences for more diverse sports entertainment formats.
Vidio’s Role in Indonesia’s OTT Landscape in 2025
Source: Vidio
Recognized as Indonesia’s number one OTT platform according to the latest Media Partners Asia report, Vidio has become one of the key references for understanding industry dynamics. Throughout 2025, Vidio recorded a range of milestones reflecting broader industry growth—from user expansion and strong local content performance to regional and international recognition.
A wide range of genres and titles served as growth engines, delivering consistent gains across sports, original series, and films.
- Sports at the Forefront: Local Strength with Global Appeal
- BYON Combat Becomes an Asian Sensation, Setting All-Time PPV Records
Beyond football, combat sports saw a sharp and unexpected surge. BYON Combat recorded a +116% increase in PPV transactions compared to 2024, making it one of the fastest-growing sports properties. Its reach extended beyond Indonesia to Malaysia and other Asian markets.
BYON Combat Showbiz Vol. 5 made history with 536,000 PPV transactions and more than 1.7 million viewers—setting a new record for combat sports in Asia.
- Sports Continue to Reign Supreme
Alongside strong local content, Vidio remains home to world-class sports IP. Elite leagues such as BRI Super League, Premier League, UEFA Champions League, LaLiga, and Serie A contributed up to 60% of total sports watch duration—reinforcing Indonesian football fans’ loyalty and Vidio’s position as a premier destination for premium sports content.
- Original Series, Films, and TV Shows Drive Content Performance
- Vidio Original Series Lead the Way
Titles such as Pertaruhan The Series 3, Scandal 3 – The Final & Sexiest, and
Jalinan Terlarang dominated the 2025 top shows chart.
Pertaruhan The Series further cemented its status as Indonesia’s largest action series, with over 86 million views across Seasons 1–2 and more than 22 million views in under two weeks for Season 3.
- Audience-Favorite TV Shows
Teen drama emerged as a major draw through Asmara Gen Z.
- Standout Films
Azzamine resonated strongly as a favorite romance film.
Konco-Konco Edan, a horror-comedy about three friends caught in a chaotic inheritance mission, added depth to the diversity of local film genres.
- Licensing Content Continues to Shine
Turkish drama Kuma: Istri Kedua became a phenomenon with over 100 million minutes watched. Korean drama S Line also captured attention as an organically viral mystery series that surged unexpectedly.
Industry Recognition and Strategic Momentum
Vidio’s 2025 achievements were further reflected through industry recognition:
- Surpassing 5 million subscribers according to the MPA Q3 2025 report, marking a major milestone in national expansion
- Best Southeast Asian Drama Series at the Asian Television Awards for Bad Guys
- Best Live Sports Coverage for BYON Combat Showbiz Vol. 5
Marketing Momentum 2025: “Lebih Dari iburan” and the Vidio Film Competition
Through its brand campaign Lebih Dari iburan (More Than Entertainment), Vidio reinforced the role of streaming as a space for connection and creative growth. The inaugural Vidio Film Competition in 2025 attracted more than 700 short film ideas from across Indonesia, highlighting the strong interest and potential of emerging local filmmakers.
Teguh Wicaksono, Chief Marketing Officer of Vidio, commented:
“The growth we are seeing across the industry reflects a fundamental shift in how Indonesians experience entertainment. Culturally relevant content, flexible viewing experiences, and space for local creativity are key drivers of audience engagement. Moving forward, the challenge for the industry is to continue innovating while maintaining quality, so streaming can grow sustainably.”
With this foundation, Indonesia’s OTT industry enters 2026 with renewed optimism—opening wider opportunities for creators, audiences, and cross-ecosystem collaboration, as local content continues to strengthen its position on the digital stage.
Tentang Vidio
Vidio adalah platform OTT terdepan di Indonesia yang menghadirkan berbagai konten berkualitas yang dapat diakses kapan saja dan di mana saja. Mulai dari olahraga kelas dunia, TV live streaming, konten berlisensi, hingga produksi eksklusif Vidio Original Series. Selama lebih dari satu dekade, Vidio menghadirkan lebih dari sekadar pengalaman menonton. Vidio Lebih Dari Hiburan, menjadi koneksi emosional yang membangun pengalaman bersama bagi para penonton di seluruh Indonesia. Untuk para pencinta olahraga, Vidio menghadirkan lebih dari 70 kompetisi olahraga berskala global dan nasional. Berikut pertandingan bergengsi yang pernah dan sedang ditayangkan mulai dari FIFA World Cup, Summer Olympic Games, Premier League, UEFA Champions League, BRI Super League, SEA VLeague, Proliga, Livoli, Wimbledon, Formula 1, MotoGP, hingga Combat Sports seperti Byon Combat, dan masih banyak lagi. Dengan pengalaman sebagai official broadcaster untuk multi-event seperti Olimpiade Tokyo 2020 dan Asian Games 2018, Vidio membuktikan komitmennya dalam memberikan tayangan Lebih Dari Menang Kalah—menghubungkan semangat, kebanggaan, dan solidaritas dalam setiap pertandingan. Di sisi lain, Vidio juga dikenal sebagai pionir dalam produksi Vidio Original Series—menjadi OTT Indonesia dengan jumlah produksi original terbanyak. Vidio hadir sebagai trendsetter yang terus mengangkat cerita lokal menjadi konten yang kuat, relevan, dan berkelas. Dengan lebih dari 100 Original Series yang diproduksi hingga akhir tahun 2025, Vidio menghadirkan tayangan Lebih Dari Cerita
—menyuguhkan genre yang beragam, sekuel yang dinantikan, hingga adaptasi dan kejutan yang membekas di hati penonton. Didukung infrastruktur teknologi yang andal, Vidio sukses melakukan streaming ke jutaan penonton secara seamless, dan meraih pengakuan dari Google serta Akamai sebagai salah satu platform terbaik di kawasan Asia Pasifik
Untuk informasi lebih lanjut dan korespondensi media, dapat menghubungi:
Sundari – Head of Public Relations Vidio [email protected]
Rizki Amelia Putri – Public Relations Manager Vidio [email protected]
