MMA Global has designed the Data Maturity Assessment, a concise 20-question interactive tool tailored specifically for marketing leaders to help assess your organization’s data maturity.
The tool will quickly show you where your organization stands against the 5 factors relative to other companies as well as to the subset of companies that our research identified as leaders in this space.
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- Left Behinds (12%): Minimal or immature across most dimensions.
- Compliance Oriented (22%): Focused on data ownership and governance, leading in compliance, security, and transparency, but still immature in leveraging data for growth.
- Martech Focused (14%): Rich in first-party data but may over-invest in marketing technology while underinvesting in data governance, skills, and process. Leading in data types and uses but minimal in other areas. Prioritizing the development of first-party data has intensified, indicating a growing understanding of its value.
- Data Committed (39%): Leveraging data consistently, focused on data governance, operating model, and people, while still addressing gaps in data capabilities. They show leading levels in data ownership, governance & integration, compliance, security, transparency, and capabilities/skills.
- Data Leaders (13%): These have emerged as pioneers, demonstrating “leading” maturity across almost all critical dimensions. They have a strong vision and tight alignment between their data strategies and business objectives.
Take the assessment now: https://www.mmaglobal.com/data-maturity-assessment
