Plan a full-funnel strategy and do it early
Brands across the world, even the smallest ones, are starting to treat Ramadan as a core annual pillar rather than a temporary add-on. They plan early and span the entire journey from pre-Ramadan awareness to a strong conversion push before Eid al-Fitr.
Go local to the extreme, audience is tired of irrelevance
Authenticity is paramount as audiences easily spot superficial marketing. This is why brands worldwide invest heavily in making their Ramadan campaigns as local as possible with culturally relevant storytelling focused on family, generosity, and community, with localized and emotional narratives outperforming direct promotions.
Embrace what is new in AdTech
For Ramadan campaigns, companies are becoming increasingly more open to the latest that advertising technology has to offer: API integrations, AI-powered contextual targeting, data-led campaign optimization, and more. Brands are also adopting innovative rich media formats to break through ever-increasing traffic.
Look beyond traditional placements
Globally, there is a growing shift toward premium, non-traditional inventory. While social commerce is growing, there is also a significant move toward immersive spaces like in-game environments or Connected TV (CTV). These platforms allow brands to get audience attention, especially during the peak Ngabuburit and Iftar windows.
