PZ Cussons has been part of people’s everyday lives for generations, and behind the familiar brands like Cussons Baby, Cussons Kids, Imperial Leather, Morning Fresh, and Carex, there’s a deep commitment to doing business responsibly. Guided by the purpose “For Everyone, For Life, For Good,” the company’s approach to sustainability in Indonesia blends community impact, product innovation, and environmental responsibility in a way that feels both practical and personal.
In local communities, PZ Cussons’ Small Step Big Impact program focuses on education, hygiene, and waste management. Not just a tagline, it’s visible in initiatives like partnering with more than 500 regional healthcare centers to reach over 40,000 mothers through baby massage education, or training 1,000+ midwives with proper materials to support early childhood care.
In hospitals, the team runs activation programs that mix product sampling with newborn yoga sessions, while internally, employees themselves lead CSR programs, from donations to local education projects. On the product side, sustainability is built into the design process. Cussons Baby gift packaging is now PVC-free, biodegradable wipes have been certified by IAPMO since 2021, and Morning Fresh bottles include 30% post-consumer resin. These changes may seem small individually, but together they significantly reduce the environmental footprint.
Environmental awareness doesn’t stop with packaging. Through partnerships with companies like Wahu and Lion Superindo, PZ Cussons has created a community plastic waste collection program that provides a tangible incentive for people to recycle while also generating economic benefits. In its manufacturing activities, the company has successfully reduced water use, carbon emissions, gas consumption, and landfill waste.
PZ Cussons’ work in ESG reflects the consistency, measurable progress that benefits people, the planet, and the business. It’s a long-term approach rooted in the belief that brands should grow alongside the communities they serve, building trust and value not just for today, but for the generations that follow.
