2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology and marketing and prepare to navigate the ever-transforming marketing landscape.
The State of AI in Marketing 2023 report by MMA Global India provides marketers with a comprehensive overview of AI’s impact on marketing in India.
Some of the highlights from the survey include:
- 73% feel that AI will significantly enhance marketing capabilities but won’t replace human creativity and expertise
- 69% of the respondents have said that Skilling and Training is one of the top challenges for AI inclusion and adoption in Marketing
- 70% of respondents are aware of the potential ethical implications of using AI in marketing
- 65% envision developing in-house capabilities when executing their organization’s strategy in the context of Generative AI
- 54% of respondents feel that the adoption of AI in Marketing is not effectively understood
- 42% of respondents are in the experimentation phase of adopting AI in their marketing strategies
- 21.5% rate the level of inclusion of AI technology as high while 33.64% rate it as medium in their company’s marketing plan and processes.
- 39% of organizations are in the process of developing strategies to address AI-related risks
Download the State of AI in Marketing 2023 report by MMA Global India to elevate your understanding of why organizations must embrace AI’s immense potential for optimization and personalization in marketing and how marketers can address the complex challenges that come with it.
